Is kokosmilch profitable to sell on Amazon Germany?

The niche generates €238K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Skip it (44/100).

How competitive is the kokosmilch niche?

5 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kokosmilch?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for kokosmilch peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the kokosmilch niche?

Listings span €1.22–€19.44; the average listing price is €8.27 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.

kokosmilch

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good830.9

avg incumbent reviews — the moat a new listing must climb

Growth

Good+27.6%

90-day search growth — must beat 0% to launch

Market size

Okay€238K

€238K/yr · 333K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad€1.22–€19.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€8.27

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, kokosmilch is a €238K/yr Amazon Germany market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kokosmilch market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: €496K–€662K; units × avg price
Conversion rate: 8.7%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Alpro66%
by Amazon17%
Aroy-D11%
Alnatura4%
Rude Health2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top kokosmilch search terms

kokosmilch174K/yr -5.2%7.5% conv.
alpro kokos barista37K/yr +73.7%10.7% conv.
alpro kokos12K/yr +139.1%5.5% conv.
barista kokosmilch alpro10K/yr +122.2%11.5% conv.
alpro barista kokos11K/yr +74.4%10.8% conv.
coconut milk19K/yr -6.1%6.5% conv.
kokosmilch ohne zucker8K/yr +108.8%4.5% conv.
alpro kokosmilch ohne zucker7K/yr +104.7%7.2% conv.
kokosdrink7K/yr +64.8%2.2% conv.
kokosmilch barista7K/yr +57.3%8.2% conv.

All search terms

Top kokosmilch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alpro Barista Kokos Zum Aufschäumen 100 Prozent pflanzlich vegan und milchfrei Von Natur aus laktosefrei Reich an Calcium und Vitaminen 8 x 1 L

Alpro€15.874.8★1,241 rev

by Amazon Kokosmilch 400ml (Vorher Our Essentials)

by Amazon€1.234.6★2,076 rev

Alpro Kokosnussdrink ohne Zucker Ohne Süßstoffe Vegan und milchfrei Von Natur aus laktosefrei und fettarm Reich an Calcium und Vitaminen 8 x 1 L

Alpro€18.304.6★1,175 rev

AROY-D Kokosnussmilch I Cremige Kokosmilch zum Kochen & Backen I 100% Vegan & Laktosefrei I Ideal für Currys Desserts Smoothies & Cocktails I 1 x 1 l

Aroy-D€2.714.6★251 rev

AROY-D Kokosnussmilch I Cremige Kokosmilch zum Kochen & Backen I 100% Vegan & Laktosefrei I Ideal für Currys Desserts Smoothies & Cocktails I 1 x 250 ml

Aroy-D€1.654.6★468 rev

Newest

by launch date

by Amazon Kokosmilch Fettreduziert 400ml

by Amazon€1.22232 rev

8mo ago

Alpro Kokosnussdrink ohne Zucker Ohne Süßstoffe Vegan und milchfrei Von Natur aus laktosefrei und fettarm Reich an Calcium und Vitaminen 8 x 1 L

Alpro€18.301,175 rev

3y ago

by Amazon Kokosmilch 400ml (Vorher Our Essentials)

by Amazon€1.232,076 rev

4y ago

Alpro€2.88126 rev

5y ago

Alpro Barista Kokos Zum Aufschäumen 100 Prozent pflanzlich vegan und milchfrei Von Natur aus laktosefrei Reich an Calcium und Vitaminen 8 x 1 L

Alpro€15.871,241 rev

5y ago

What buyers say about kokosmilch

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“Mega lecker”

Qualität insgesamt12%

“Günstig und qualitativ hochwertig”

Geschmack11%

“Geschmacklich echt gut”

Preis-Leistungs-Verhältnis11%

“Preisleistung super”

Weiches Gefühl3%

“Super cremig”

Textur/Konsistenz – insgesamt3%

“Angenehm cremig”

Süße2%

“Beste Cocos Milch”

Inhaltsstoffe – insgesamt2%

“Ich bin echt begeistert von der Kokosmilch - der Extrakt Anteil ist lt. Etikett 91%”

Ernährungs Gehalt2%

“Sehr lecker und Kalorien gespart”

Frische2%

“Frisch und 😋 Gute Qualität und schmeck sehr gut”

What buyers complain about

Geschmack insgesamt17%

“Schmeckt nicht”

Geschmack8%

“Der typische Kokosgeschmack fehlt komplett”

Preis-Leistungs-Verhältnis7%

“Leider echt teuer”

Qualität insgesamt7%

“Nicht immer die gleiche Qualität”

Textur/Konsistenz – insgesamt7%

“Schon zum wiederholten Mal völlig feste Konsistenz, unbrauchbar”

Abgestanden/verfault/verwöhnt5%

“Dosen kommen zerbeult an”

Inhaltsstoffe – insgesamt5%

“Einziger Kritikpunkt sind die Zusatzstoffe”

Pulverisiert/zerbröselt5%

“Verbeulte dosen”

Verdünnt/wässrig3%

“Eher wie gefärbtes Wasser”

Bitter2%

“Bei mir hat das Getränk ein Gefühl der Übelkeit ausgelöst”

Common questions

Is kokosmilch profitable to sell on Amazon Germany?: The niche generates €238K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Skip it (44/100).
How competitive is the kokosmilch niche?: 5 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kokosmilch?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for kokosmilch peak?: Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the kokosmilch niche?: Listings span €1.22–€19.44; the average listing price is €8.27 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.