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Kokosmehl

Fail

The top 5 brands take 100% of clicks, so Kokosmehl is a Fail.

Flapen Score
35
35 / 100
Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46
Market size
€80K/yr73K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
95%top-5 click share · 5 brands · 7 sellers

Flapen Score

Kokosmehl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kokosmehl is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kokosmehl market on Amazon at a glance

Shoppers on Amazon Germany searched for Kokosmehl 73K times last year and spent an estimated €80K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
16.1%
Market size, estimated
€80Ka year
Peak month
January1.8× the quietest month
Top search term
kokosmehl57K searches a year

02 · Price

A sale here is worth €6.82.

Listings sell for €6.82 on average, from €1.36 to €12.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At €6.82 that is €7K to €9K a year per listing.

Average price
€6.82under the $15 to $100 sweet spot
Price range
€1.36–€12.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
€7K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Koch- & Backzutaten. It carries 517 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#20in Koch- & Backzutaten
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
517per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kokosmehl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 130%
  • Brand 227%
  • Brand 327%
  • Brand 410%
  • Brand 55%
  • Open — no brand owns it (0%)

Demand

Kokosmehl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Kokosmehl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kokosmehl57K/yr
  • kokosmehl bio8K/yr
  • kokosmehl keto ohne zucker5K/yr
  • coconut flour3K/yr

Reviews and returns

What reviews say buyers love and hate about Kokosmehl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Nicht mein Geschmack zum verarbeiten”
A buyer, on “Geschmack insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Kokosmehl questions

Answered from the same tracked data.