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kokosfett

Skip it

Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 5Conversion 88Competition 32Returns 100Price range 65Avg price 63Brand share 33Review moat 27Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.11–€37.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.60

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€117K

€117K/yr · 85K searches

Review moat

Okay3,775.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kokosfett is a €117K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kokosfett market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€109K–€136K
units × avg price
Conversion rate
10.2%
Avg BSR
#13
Page quality
0%
Prime
77%
Sponsored
77%
Out of stock
5.4%
Avg brand age
71 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Alnatura27%
  • Ölmühle Solling22%
  • mituso15%
  • by Amazon14%
  • Valcom7%
  • CocoNativo7%
  • Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -40.7% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top kokosfett search terms

  • kokosfett46K/yr
  • kokosfett bio8K/yr
  • kokosöl desodoriert6K/yr
  • kokosöl raffiniert3K/yr
  • kokosfett zum braten3K/yr
  • kokosöl geschmacksneutral3K/yr
  • kokosfett für vogelfutter17K/yr
All search terms

Top kokosfett products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€6K10%€12K15%€18K20%€23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about kokosfett

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“SUPER PRODUKT”

Geruch9%

“Super Qualität: riecht gut, schmeckt gut”

Geschmack insgesamt9%

“schmeckt auch so”

Preis-Leistungs-Verhältnis9%

“Super Preis -Leistung”

Geschmack8%

“1 A Geschmack wie immer”

beworben Vs Tatsächliches Produkt6%

“Wie erwartet”

Vegan/Biologisch5%

“Super bio Kokosöl”

Ölig/fettig4%

“Sehr gute Alternative zu Fett und (Raps) Öl”

Inhaltsstoffe – insgesamt3%

“Das beste neutrale Kokosöl”

Backen3%

“Gut zum Braten”

What buyers complain about

Geruch13%

“riecht nicht unbedingt nach Kokosöl”

Geschmack insgesamt12%

“– kein Kokosgeschmack”

Geschmack11%

“Geschmacksneutral”

Preis-Leistungs-Verhältnis8%

“Aber sehr teuer”

Textur/Konsistenz – insgesamt6%

“Konsistenz: ölig”

Verdünnt/wässrig4%

“Ist sehr fest kein flüssiges Öl”

Funktionalität insgesamt4%

“Also, ich bekomme es im Kaffee nicht herunter(sollte einen anderen Zweck erfüllen).”

Künstliche Farben4%

“Hat nicht die Farbe die ich von kokosöl kenne”

Lagertemperatur4%

“leider ist es bei den temperaturen eine kokos Suppe geworden SCHADE”

Hartes Gefühl2%

“Es ist sehr hart”

Top return reasons

Defekt Material/Teile50%
beworben Vs Tatsächliches Produkt17%
Stärke17%
Auslaufsicher8%
Geruch8%

Common questions

Is kokosfett profitable to sell on Amazon Germany?
The niche generates €117K/yr across 13 tracked products. 90-day search growth is -40.7%. Flapen's verdict: Skip it (42/100).
How competitive is the kokosfett niche?
8 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in kokosfett?
Top complaints mined from reviews: Geruch, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
When does demand for kokosfett peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the kokosfett niche?
Listings span €3.11–€37.46; the average listing price is €13.60 (sweet spot $15–$100). The average incumbent carries 3,776 reviews — the moat a new listing must climb.