Is Kokosfett profitable to sell on Amazon Germany?

Flapen scores Kokosfett 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €117K a year across 13 tracked products. Search demand grew -40.7% in the last 90 days.

How competitive is the Kokosfett niche on Amazon Germany?

8 brands and 12 sellers compete in Kokosfett on Amazon Germany. The top 5 Kokosfett products take 66% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Kokosfett?

Kokosfett buyers on Amazon Germany complain most about Geruch, Geschmack insgesamt, and Geschmack. An estimated 0.1% of orders come back.

When does demand for Kokosfett peak?

Search demand for Kokosfett on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Kokosfett niche?

Kokosfett sells for €13.60 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.11 to €37.46. The average product has 3,776 reviews, the count a new listing must catch up to.

Kokosfett

Fail

Demand is soft, at -40.7% this quarter, so Kokosfett is a Fail.

Flapen Score: 42
42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size: €117K/yr85K searches / yr
90-day growth: -40.7%search demand this quarter
Competition: 66%top-5 click share · 8 brands · 12 sellers

Flapen Score

Kokosfett against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kokosfett is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Kokosfett market on Amazon at a glance

Shoppers on Amazon Germany searched for Kokosfett 85K times last year and spent an estimated €117K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: -40.7%
Conversion, latest week: 10.2%
Market size, estimated: €117Ka year
Peak month: November3.4× the quietest month
Top search term: kokosfett46K searches a year

02 · Price

A sale here is worth €13.60.

Listings sell for €13.60 on average, from €3.11 to €37.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €13.60 that is €3K to €7K a year per listing.

Average price: €13.60under the $15 to $100 sweet spot
Price range: €3.11–€37.46
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #13 within Koch- & Backzutaten. It carries 3,776 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 77%
Out of stock, average day: 5.4%
Average rank: #13in Koch- & Backzutaten
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 3,776per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Kokosfett products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 127%
Brand 222%
Brand 315%
Brand 414%
Brand 57%
Brand 67%
Open — no brand owns it (2 brands, 8%)

Demand

Kokosfett search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Kokosfett search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kokosfett46K/yr -35.9%8.7% conv.
kokosfett bio8K/yr +7.1%14.6% conv.
kokosöl desodoriert6K/yr -28.2%15.4% conv.
kokosöl raffiniert3K/yr -11.2%6.4% conv.
kokosfett zum braten3K/yr -26.8%10.7% conv.
kokosöl geschmacksneutral3K/yr -34.7%13.7% conv.
kokosfett für vogelfutter17K/yr -91.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Kokosfett

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Geruch”

0.1%of orders come back

“riecht nicht unbedingt nach Kokosöl”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Kokosfett questions

Answered from the same tracked data.

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