Skip to content
37

kokos

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 4Conversion 64Competition 19Returns 100Price range 54Avg price 61Brand share 10Review moat 70Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good688.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.34

avg listing price — sweet spot $15–$100

Price range

Good€2.48–€29.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€50K

€50K/yr · 66K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kokos is a €50K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kokos market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
€80K–€107K
units × avg price
Conversion rate
5.6%
Avg BSR
#327
Page quality
0%
Prime
69%
Sponsored
54%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Ricola57%
  • KRÜGER24%
  • INSTICK just add water6%
  • King George6%
  • Gut & Günstig3%
  • Meßmer2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.5×

Top kokos search terms

  • instant tee20K/yr
  • ricola tee20K/yr
  • instant tee ohne zucker9K/yr
  • löslicher tee9K/yr
  • ricola kräutertee6K/yr
  • tee pulver3K/yr
All search terms

Top kokos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€15K40%€20K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about kokos

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt48%

“mega lecker”

Geschmack19%

“Super Geschmack”

Süße6%

“Sehr fruchtig”

Qualität insgesamt3%

“Super Produkt”

Alkoholgeschmack2%

“Auch das Getränke pulver sind sehr gut”

Löslichkeit2%

“Löst sich gut auf und ist perfekt für eine schnelle, leckere Erfrischung”

Frische2%

“Schmeckt sehr gut und erfrischend”

Preis-Leistungs-Verhältnis1%

“ist preislich echt fair”

Benutzerfreundlichkeit1%

“Easy Peasy”

beworben Vs Tatsächliches Produkt1%

“Genau wie beschrieben”

What buyers complain about

Süße24%

“Schmeckt wirklich super nicht nach Süßstoff”

Geschmack insgesamt16%

“Aber es nützt alles nix, wenn's dann einfach nicht schmeckt”

Geschmack13%

“kaum Geschmack”

Preis-Leistungs-Verhältnis12%

“wirklich schade für den stolzen Preis”

Künstliche Süßstoffe6%

“Leider mit den in der Kritik stehenden Süßungsmitteln Aspartam und Acesulfam-K”

Inhaltsstoffe – insgesamt2%

“Kräuterauszüge, keine Kräuter”

Natürliche Inhaltsstoffe2%

“richtig fies künstlich”

Lagertemperatur2%

“Ein Tee war total verbeult da im Paket 2 Tassen waren”

beworben Vs Tatsächliches Produkt2%

“Nicht das Produkt wie auf der Abbildung”

Produktzustand2%

“hat den Anschein ist gebraucht angekommen”

Common questions

Is kokos profitable to sell on Amazon Germany?
The niche generates €50K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (37/100).
How competitive is the kokos niche?
7 brands and 31 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in kokos?
Top complaints mined from reviews: Süße, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
When does demand for kokos peak?
Demand peaks in Oct–Nov; the busiest month runs 4.5× the quietest.
What does it cost to enter the kokos niche?
Listings span €2.48–€29.46; the average listing price is €13.34 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.