Kokos
FailDemand is soft, at -41.9% this quarter, so Kokos is a Fail.
- Flapen Score
- 37 / 100Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 4637
- Market size
- €50K/yr66K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 31 sellers
Flapen Score
Kokos against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Kokos is stronger. Inside it, weaker.
Market
The Kokos market on Amazon at a glance
Shoppers on Amazon Germany searched for Kokos 66K times last year and spent an estimated €50K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 5.6%
- Market size, estimated
- €50Ka year
- Peak month
- October4.5× the quietest month
- Top search term
- instant tee20K searches a year
02 · Price
A sale here is worth €13.34.
Listings sell for €13.34 on average, from €2.48 to €29.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At €13.34 that is €10K to €13K a year per listing.
- Average price
- €13.34under the $15 to $100 sweet spot
- Price range
- €2.48–€29.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€13K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Getränke, Kaffee & Tee. It carries 689 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #327in Getränke, Kaffee & Tee
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 689per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Kokos products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Brand 157%
- Brand 224%
- Brand 36%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Kokos search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.5×
Search terms
Top Kokos search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant tee20K/yr
- ricola tee20K/yr
- instant tee ohne zucker9K/yr
- löslicher tee9K/yr
- ricola kräutertee6K/yr
- tee pulver3K/yr
Reviews and returns
What reviews say buyers love and hate about Kokos
We read the reviews and the return reasons for every product selling here.
“Schmeckt wirklich super nicht nach Süßstoff”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kokos questions
Answered from the same tracked data.









