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Knallbrause

Fail

Shoppers spend an estimated $48K a year here, so Knallbrause is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€48K/yr82K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
66%top-5 click share · 11 brands · 39 sellers

Flapen Score

Knallbrause against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Knallbrause is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knallbrause market on Amazon at a glance

Shoppers on Amazon Germany searched for Knallbrause 82K times last year and spent an estimated €48K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
4.2%
Market size, estimated
€48Ka year
Peak month
August1.5× the quietest month
Top search term
knisterbrause19K searches a year

02 · Price

A sale here is worth €13.88.

Listings sell for €13.88 on average, from €4.98 to €29.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.88 that is €1K to €3K a year per listing.

Average price
€13.88under the $15 to $100 sweet spot
Price range
€4.98–€29.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #196 within Koch- & Backzutaten. It carries 639 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
88%
Out of stock, average day
7.3%
Average rank
#196in Koch- & Backzutaten
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
639per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Knallbrause products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

39

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 125%
  • Brand 223%
  • Brand 322%
  • Brand 411%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Knallbrause search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Knallbrause search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knisterbrause19K/yr
  • knallbrause14K/yr
  • crazy dips10K/yr
  • popping candy9K/yr
  • magic gum8K/yr
  • knisterpulver6K/yr
  • magic gum knister kaugummi5K/yr
  • knisterzucker4K/yr
  • crazy dips chupa chups3K/yr
  • chupa chups crazy dips4K/yr

Reviews and returns

What reviews say buyers love and hate about Knallbrause

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
39%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade bei 14€”
A buyer, on “Preis-Leistungs-Verhältnis”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Knallbrause questions

Answered from the same tracked data.