Knäckebrot
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Knäckebrot is a Maybe.
- Flapen Score
- 50 / 100Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 4650
- Market size
- €112K/yr194K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 37%top-5 click share · 7 brands · 28 sellers
Flapen Score
Knäckebrot against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Knäckebrot is stronger. Inside it, weaker.
Market
The Knäckebrot market on Amazon at a glance
Shoppers on Amazon Germany searched for Knäckebrot 194K times last year and spent an estimated €112K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 7.7%
- Market size, estimated
- €112Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- knäckebrot98K searches a year
02 · Price
A sale here is worth €7.48.
Listings sell for €7.48 on average, from €1.48 to €24.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €7.48 that is €4K to €6K a year per listing.
- Average price
- €7.48under the $15 to $100 sweet spot
- Price range
- €1.48–€24.53
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #50 within Brot & Backwaren. It carries 163 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 89%
- Out of stock, average day
- 4.4%
- Average rank
- #50in Brot & Backwaren
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 163per listing
- Listings tracked
- 44
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Knäckebrot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wasa Knäckebrot Selection Protein+ 200g
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago

Alnatura Bio Knäckebrot Roggen und Dinkel 250 g
- Price
- €1.75
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 7y ago

Wasa Spezialitäten Knäckebrot Roggen Sauerteig 235g
- Price
- €1.80
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 10y ago

Alnatura Bio Delikatess-Knäckebrot 250 g
- Price
- €1.56
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 8y ago

Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g
- Price
- €2.79
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Trending
estimated 90-day click momentum
bagsmart Umhängetasche Damen Crossbody Bag Klein Leichte Handytasche Zum Umhängen mit RFID-Blockierung und Verstellbarer Breitem Schultergurt Puffer Tasche für Uni Reisen Alltag Schwarz 2.4L
- Price
- €18.58
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 8mo ago

Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.38
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 10mo ago

Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.33
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10mo ago

Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.42
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10mo ago

Wasa Knäckebrot Tasty Snacks Crisps Roasted Garlic & Sea Salt 190g
- Price
- €2.87
- Rating
- 3.7/5
- Reviews
- 74
- Age
- 3y ago
Newest
by launch date
bagsmart Umhängetasche Damen Crossbody Bag Klein Leichte Handytasche Zum Umhängen mit RFID-Blockierung und Verstellbarer Breitem Schultergurt Puffer Tasche für Uni Reisen Alltag Schwarz 2.4L
- Price
- €18.58
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 8mo ago

Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.38
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 10mo ago

Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.33
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10mo ago

Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
- Price
- €2.42
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 10mo ago

Wasa Knäckebrot Selection Protein+ 200g
- Price
- €2.27
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
28
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 79%
Open market
1%
- Wasa63%
- Alnatura18%
- Leicht & Cross13%
- bagsmart2%
- Leksands2%
- bioZentrale1%
- Open — no brand owns it (1 brand, 1%)
Demand
Knäckebrot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Knäckebrot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knäckebrot98K/yr
- wasa45K/yr
- wasa knäckebrot28K/yr
- leicht und cross8K/yr
- knusperbrot7K/yr
- knäckebrot wasa4K/yr
- leicht und cross knusperbrot4K/yr
Reviews and returns
What reviews say buyers love and hate about Knäckebrot
We read the reviews and the return reasons for every product selling here.
“schmeckt allerdings muffig.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knäckebrot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









