Knabberzeug
MaybeAn estimated 0.1% of orders come back. But products sell for $5.01 on average, outside the sweet spot, so Knabberzeug is a Maybe.
- Flapen Score
- 53 / 100Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 4653
- Market size
- €126K/yr353K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 47 sellers
Flapen Score
Knabberzeug against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Knabberzeug is stronger. Inside it, weaker.
Market
The Knabberzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Knabberzeug 353K times last year and spent an estimated €126K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €126Ka year
- Top search term
- knabberartikel159K searches a year
02 · Price
A sale here is worth €5.01.
Listings sell for €5.01 on average, from €0.88 to €31.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €5.01 that is €3K to €4K a year per listing.
- Average price
- €5.01under the $15 to $100 sweet spot
- Price range
- €0.88–€31.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Brot & Backwaren. It carries 1,492 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 92%
- Out of stock, average day
- 0.8%
- Average rank
- #25in Brot & Backwaren
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,492per listing
- Listings tracked
- 38
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Knabberzeug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Kartoffelsticks Paprika 125g 1er Pack
- Price
- €0.88
- Rating
- 4.4/5
- Reviews
- 4,188
- Age
- 3y ago

by Amazon Erdnüsse im Teigmantel Paprika 170g
- Price
- €1.09
- Rating
- 4.4/5
- Reviews
- 4,568
- Age
- 3y ago

by Amazon Kartoffelsticks Gesalzen 125g
- Price
- €0.89
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 7mo ago

Alnatura Bio Knuspermix 250g
- Price
- €1.84
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 9y ago

Huober Original Schwäbische Knusperbrezeln 175 g
- Price
- €1.59
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 9y ago
Trending
estimated 90-day click momentum
HEIMATGUT Bio Snack Probierbox 2026 11 plus 3 Snack-Mix - 14 vegane Bio-Snacks süß salzig & herzhaft - Snackbox zum Probieren Teilen & Verschenken
- Price
- €30.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Kartoffelsticks Gesalzen 125g
- Price
- €0.89
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 7mo ago

by Amazon Stapelchips Gesalzen 175g
- Price
- €1.39
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 9mo ago

Müsliriegel Corny Classic Cinnamon Roll | Zimtgebäck-Geschmack | 6 x 23 g
- Price
- €2.15
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 10mo ago

POM-BÄR Original 12er Pack (12 x 30g)
- Price
- €9.44
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 3y ago
Newest
by launch date
HEIMATGUT Bio Snack Probierbox 2026 11 plus 3 Snack-Mix - 14 vegane Bio-Snacks süß salzig & herzhaft - Snackbox zum Probieren Teilen & Verschenken
- Price
- €30.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

by Amazon Kartoffelsticks Gesalzen 125g
- Price
- €0.89
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 7mo ago

by Amazon Stapelchips Gesalzen 175g
- Price
- €1.39
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 9mo ago

Müsliriegel Corny Classic Cinnamon Roll | Zimtgebäck-Geschmack | 6 x 23 g
- Price
- €2.15
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 10mo ago

funny-frisch Cheese Cracker Classic Cheese 100g
- Price
- €2.17
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
47
Est. top-5 brand share
67%
Top 20: 95%
Est. top-5 click share
44%
Top 20: 82%
Open market
29%
- by Amazon38%
- Alnatura9%
- Funny-Frisch8%
- Huober7%
- Elephant6%
- Roland4%
Demand
Knabberzeug search demand
Weekly searches over the year. Pick a range.
Search terms
Top Knabberzeug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knabberartikel159K/yr
- knabberzeug41K/yr
- salzige snacks27K/yr
- snack foods20K/yr
- snacks salzig14K/yr
- amazon chips18K/yr
- chips amazon15K/yr
- knabbergebäck8K/yr
- amazon snacks10K/yr
- herzhafte snacks12K/yr
Reviews and returns
What reviews say buyers love and hate about Knabberzeug
We read the reviews and the return reasons for every product selling here.
“Schauderhafte Kekse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knabberzeug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









