Skip to content

Kleine Schokoladentäfelchen

Fail

Demand is soft, at -36.1% this quarter, so Kleine Schokoladentäfelchen is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€108K/yr183K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
53%top-5 click share · 15 brands · 62 sellers

Flapen Score

Kleine Schokoladentäfelchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kleine Schokoladentäfelchen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleine Schokoladentäfelchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleine Schokoladentäfelchen 183K times last year and spent an estimated €108K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
3.3%
Market size, estimated
€108Ka year
Peak month
June3.2× the quietest month
Top search term
milka naps77K searches a year

02 · Price

A sale here is worth €17.80.

Listings sell for €17.80 on average, from €2.82 to €32.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €17.80 that is €4K to €9K a year per listing.

Average price
€17.80inside the $15 to $100 sweet spot
Price range
€2.82–€32.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #471 within Geschenkkörbe & Feinkostgeschenke. It carries 1,664 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
77%
Out of stock, average day
1.6%
Average rank
#471in Geschenkkörbe & Feinkostgeschenke
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,664per listing
Listings tracked
30

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Kleine Schokoladentäfelchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

62

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

10%

  • Brand 151%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 10%)

Demand

Kleine Schokoladentäfelchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Kleine Schokoladentäfelchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milka naps77K/yr
  • kleine schokoladentäfelchen20K/yr
  • pralinen einzeln verpackt14K/yr
  • mini schokoladentafeln11K/yr
  • schokotafeln mini9K/yr
  • milka naps großpackung11K/yr
  • milka mini8K/yr
  • naps9K/yr
  • kleine schokoladentafeln6K/yr
  • schokotäfelchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Kleine Schokoladentäfelchen

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Dafür definitiv viel zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kleine Schokoladentäfelchen questions

Answered from the same tracked data.