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Kleine Schokolade

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Kleine Schokolade is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Market size
€343K/yr510K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
47%top-5 click share · 8 brands · 60 sellers

Flapen Score

Kleine Schokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kleine Schokolade is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleine Schokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleine Schokolade 510K times last year and spent an estimated €343K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €343K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
3.1%
Market size, estimated
€343Ka year
Peak month
November4.1× the quietest month
Top search term
mars262K searches a year

02 · Price

A sale here is worth €21.78.

Listings sell for €21.78 on average, from €2.59 to €76.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €21.78 that is €27K to €33K a year per listing.

Average price
€21.78inside the $15 to $100 sweet spot
Price range
€2.59–€76.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€27K–€33K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #176 within Geschenkkörbe & Feinkostgeschenke. It carries 1,017 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
76%
Out of stock, average day
0.3%
Average rank
#176in Geschenkkörbe & Feinkostgeschenke
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,017per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Kleine Schokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

2%

  • Brand 146%
  • Brand 243%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Kleine Schokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Kleine Schokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars262K/yr
  • celebrations114K/yr
  • celebrations großpackung48K/yr
  • mars riegel23K/yr
  • celebration14K/yr
  • schokolade geschenkbox12K/yr
  • mars schokoriegel5K/yr
  • mars snickers bounty und twix box mini großpackung5K/yr
  • mars riegel großpackung4K/yr
  • celebrations großpackung 3kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Kleine Schokolade

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
32%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kleine Schokolade questions

Answered from the same tracked data.