Kindermilch Ab 1 Jahr
FailThe top 5 brands take 100% of clicks, so Kindermilch Ab 1 Jahr is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €458K/yr279K searches / yr
- 90-day growth
- -44.4%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 18 sellers
Flapen Score
Kindermilch Ab 1 Jahr against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Kindermilch Ab 1 Jahr is stronger. Inside it, weaker.
Market
The Kindermilch Ab 1 Jahr market on Amazon at a glance
Shoppers on Amazon Germany searched for Kindermilch Ab 1 Jahr 279K times last year and spent an estimated €458K. All 4 brands take every click. Demand peaks in Feb–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €458K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -44.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €458Ka year
- Peak month
- June4.4× the quietest month
- Top search term
- aptamil58K searches a year
02 · Price
A sale here is worth €34.79.
Listings sell for €34.79 on average, from €5.47 to €168.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €34.79 that is €17K to €26K a year per listing.
- Average price
- €34.79inside the $15 to $100 sweet spot
- Price range
- €5.47–€168.03
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €17K–€26K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #20 within Babykost. It carries 192 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #20in Babykost
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 192per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kindermilch Ab 1 Jahr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aptamil Kindermilch 1 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.95
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 8mo ago

BEBA PRE - Anfangsmilch von Geburt an Nur Laktose Ohne Palmöl Ohne Fischöl Babynahrung Baby-Milchpulver 3er Pack (3 x 800g)
- Price
- €54.73
- Rating
- 4.7/5
- Reviews
- 350
- Age
- 6y ago

Aptamil Kindermilch 2 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.82
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Aptamil Kindermilch 1+ 1 Liter trinkfertig (6er Pack) trinkfertig & praktisch für Kleinkinder im Wachstum mit Vitaminen A C und D sowie ALA (Omega-3) Calcium und Jod ohne Palmöl
- Price
- €13.47
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 6y ago

Aptamil Pronutra 2 Folgemilch nach dem 6. Monat Baby-Milchnahrung trinkfertig (4 x 200 ml)
- Price
- €7.93
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 4y ago
Trending
estimated 90-day click momentum
BEBA expert HA PRE Hydrolysierte Anfangsnahrung Anfangsmilch von Geburt an Babynahrung Baby-Milchpulver Vorratspack 1er Pack (1 x 1200g)
- Price
- €27.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Aptamil Kindermilch 2 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.82
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Aptamil HA PRE Anfangsmilch von Geburt an Mit DHA Nur Laktose Ohne Palmöl Babynahrung Milchpulver 1 x 800 g
- Price
- €19.99
- Rating
- 4.5/5
- Reviews
- 932
- Age
- 7y ago

Aptamil Kindermilch 1 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.95
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 8mo ago

Aptamil Care PRE Anfangsmilch von Geburt an Mit DHA Nur Laktose Ohne Palmöl Babynahrung Milchpulver 1x 800 g
- Price
- €19.16
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 4y ago
Newest
by launch date
BEBA expert HA PRE Hydrolysierte Anfangsnahrung Anfangsmilch von Geburt an Babynahrung Baby-Milchpulver Vorratspack 1er Pack (1 x 1200g)
- Price
- €27.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Aptamil Kindermilch 2 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.82
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Aptamil Kindermilch 1 Plus Kindermilch ab 1 Jahr 800g
- Price
- €12.95
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 8mo ago

Aptamil Kindermilch 1 Plus trinkfertig Kindermilch ab 1 Jahr 15 x 200 ml
- Price
- €15.44
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 9mo ago

Nestlé BEBA SUPREME PRE Anfangsmilch trinkfertig von Geburt an nur Laktose ohne Palmöl 12er Pack (12 x 200ml)
- Price
- €25.77
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 91%
Open market
0%
- Aptamil54%
- BEBA41%
- Milupa3%
- Humana1%
- Open — no brand owns it (0%)
Demand
Kindermilch Ab 1 Jahr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May, Jun, Jul · busiest ÷ quietest = 4.4×
Search terms
Top Kindermilch Ab 1 Jahr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aptamil58K/yr
- beba pre74K/yr
- aptamil 146K/yr
- aptamil 234K/yr
- beba21K/yr
- kindermilch6K/yr
- kindermilch ab 1 jahr6K/yr
- nestle beba pre6K/yr
- aptamil pronutra 13K/yr
- aptamil kindermilch ab 1 jahr4K/yr
Reviews and returns
What reviews say buyers love and hate about Kindermilch Ab 1 Jahr
We read the reviews and the return reasons for every product selling here.
“hoher Preis”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindermilch Ab 1 Jahr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









