Is kimchi profitable to sell on Amazon Germany?

The niche generates €291K/yr across 16 tracked products. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the kimchi niche?

13 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in kimchi?

Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Geschmack. The return rate is 0.0%.

When does demand for kimchi peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the kimchi niche?

Listings span €2.40–€37.00; the average listing price is €17.82 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.

kimchi

Worth a look

Shows low returns (0.0%), but soft demand (-18.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.82

avg listing price — sweet spot $15–$100

Review moat

Great411.94

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.40–€37.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good€291K

€291K/yr · 293K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kimchi is a €291K/yr Amazon Germany market (293K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kimchi market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: €356K–€446K; units × avg price
Conversion rate: 5.6%
Avg BSR: #30
Page quality: 0%
Prime: 63%
Sponsored: 44%
Out of stock: 2.5%
Avg brand age: 36 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

DONG WON32%
BIBIGO24%
Korean Street14%
BAKOKI6%
KoRo5%
Quast Meerrettich4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top kimchi search terms

kimchi275K/yr -20.7%4.1% conv.
kimchi fermentiert4K/yr +733.1%3.2% conv.
kimchi bio7K/yr -39.3%2.5% conv.
kimchi mild4K/yr -48.9%2.0% conv.
kimchi kaufen3K/yr -41.0%2.1% conv.

All search terms

Top kimchi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DONGWON Kimchi koreanisch eingelegter Kohl 1 x 160g Abtropfgewicht 120 g

DONG WON€2.544.3★896 rev

BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g

BIBIGO€2.404.2★121 rev

[Korean Street] Halmoni Canned Kimchi (160g x 12)- Koreanisch fermentierter Kimchi Ohne MSG oder Künstliche Konservierungsstoffe Authentischer Geschmack nach Großmutters Rezept

Korean Street€29.434.6★486 rev

Bakoki Premium HotKimchi (Gochugaru) scharfes koreanisches ChinakohlKimchi traditionell fermentiert probiotisch & umamireich ohne künstliche Aromen (2 x 300g)

BAKOKI€14.013.8★618 rev

KoRo - Kimchi - Aus fermentiertem Chinakohl - Mit Chili Knoblauch und Ingwer - Vegan

KoRo€34.963.8★50 rev

Newest

by launch date

BIBIGO Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g

BIBIGO€2.40121 rev

1y ago

Quast Meerrettich€7.2339 rev

1y ago

KoRo - Kimchi - Aus fermentiertem Chinakohl - Mit Chili Knoblauch und Ingwer - Vegan

KoRo€34.9650 rev

2y ago

Beavia Kimchi klassisch scharf (6x350g) Original koreanische Geschmack fermentierter Sauerkraut aus Chinakohl Crispy vegan koreanisches Lebensmittel ohne Konservierungsmittel glutenfrei

Beavia€37.00100 rev

3y ago

Bibigo Kimchi geschnitten Fermentierter Kohl aus Korea Ohne Fischsauce und halal 1 x 150 g

BIBIGO€5.31637 rev

3y ago

What buyers say about kimchi

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt48%

“very tasty”

Geschmack14%

“Leckeres kimchi”

Würzigkeit6%

“very nice, not too spicy”

beworben Vs Tatsächliches Produkt3%

“wie erwartet”

Qualität insgesamt3%

“Super Qualität”

Gesundheitliche Vorteile – insgesamt2%

“Leckere und gesund”

Kochanleitung2%

“Auch für Bowls oder zum Verfeinern von Gerichten super geeignet”

Textur/Konsistenz – insgesamt2%

“Die Nudeln haben eine tolle Konsistenz”

Preis-Leistungs-Verhältnis1%

“Great Price, Great Kimchi”

Frische1%

“Dieses hier macht einen frischen Eindruck”

What buyers complain about

Geschmack insgesamt21%

“Schmeckt nicht”

Würzigkeit12%

“Schmecken sehr lecker,eine leichte Note von Chili”

Geschmack7%

“Geschmacklich nicht überzeugend”

Preis-Leistungs-Verhältnis6%

“Nicht so günstig”

Gesamtgröße4%

“Schade die Packung ist so klein”

beworben Vs Tatsächliches Produkt2%

“Artikel ist nicht wie auf den Bildern”

Geruch2%

“Es roch alles nach Kimchi”

Pulverisiert/zerbröselt2%

“schwammig”

Brock/Klump/Sammlung1%

“sehr teuer und geschmachlich und Konsitenz kaum Stückchen”

Benutzerfreundlichkeit1%

“Handling recht umständlich”

Common questions

Is kimchi profitable to sell on Amazon Germany?: The niche generates €291K/yr across 16 tracked products. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the kimchi niche?: 13 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in kimchi?: Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Geschmack. The return rate is 0.0%.
When does demand for kimchi peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the kimchi niche?: Listings span €2.40–€37.00; the average listing price is €17.82 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.