Is Kimchi profitable to sell on Amazon Germany?

Flapen scores Kimchi 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €291K a year across 16 tracked products. Search demand grew -18.7% in the last 90 days.

How competitive is the Kimchi niche on Amazon Germany?

13 brands and 33 sellers compete in Kimchi on Amazon Germany. The top 5 Kimchi products take 73% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Kimchi?

Kimchi buyers on Amazon Germany complain most about Geschmack insgesamt, Würzigkeit, and Geschmack. An estimated 0.0% of orders come back.

When does demand for Kimchi peak?

Search demand for Kimchi on Amazon Germany peaks in Jan, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Kimchi niche?

Kimchi sells for €17.82 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.40 to €37.00. The average product has 412 reviews, the count a new listing must catch up to.

Kimchi

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -18.7% this quarter, so Kimchi is a Maybe.

Flapen Score: 54
54 / 100Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 46
Market size: €291K/yr293K searches / yr
90-day growth: -18.7%search demand this quarter
Competition: 73%top-5 click share · 13 brands · 33 sellers

Flapen Score

Kimchi against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kimchi is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Kimchi market on Amazon at a glance

Shoppers on Amazon Germany searched for Kimchi 293K times last year and spent an estimated €291K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €291K a year.

Searches, last 12 months: 293K
Growth, 90 days vs prior 90: -18.7%
Conversion, latest week: 5.6%
Market size, estimated: €291Ka year
Peak month: January1.7× the quietest month
Top search term: kimchi275K searches a year

02 · Price

A sale here is worth €17.82.

Listings sell for €17.82 on average, from €2.40 to €37.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €17.82 that is €13K to €18K a year per listing.

Average price: €17.82inside the $15 to $100 sweet spot
Price range: €2.40–€37.00
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €13K–€18K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #30 within Konserven & Eingelegtes. It carries 412 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 63%
Out of stock, average day: 2.5%
Average rank: #30in Konserven & Eingelegtes
Average rating: 4.10 starsAmazon Germany average 4.37 stars
Average reviews: 412per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Kimchi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

Brand 132%
Brand 224%
Brand 314%
Brand 46%
Brand 55%
Brand 64%
Open — no brand owns it (7 brands, 15%)

Demand

Kimchi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kimchi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kimchi275K/yr -20.7%4.1% conv.
kimchi fermentiert4K/yr +733.1%3.2% conv.
kimchi bio7K/yr -39.3%2.5% conv.
kimchi mild4K/yr -48.9%2.0% conv.
kimchi kaufen3K/yr -41.0%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Kimchi

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”

21%of negative reviews mention “Geschmack insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Schmeckt nicht”

A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Kimchi questions

Answered from the same tracked data.

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