Keto
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -27.5% this quarter, so Keto is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 4655
- Market size
- €119K/yr399K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 29 sellers
Flapen Score
Keto against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Keto is stronger. Inside it, weaker.
Market
The Keto market on Amazon at a glance
Shoppers on Amazon Germany searched for Keto 399K times last year and spent an estimated €119K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.
- Searches, last 12 months
- 399K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €119Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- keto234K searches a year
02 · Price
A sale here is worth €14.23.
Listings sell for €14.23 on average, from €1.03 to €70.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.23 that is €1K to €4K a year per listing.
- Average price
- €14.23under the $15 to $100 sweet spot
- Price range
- €1.03–€70.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #60 within Brot & Backwaren. It carries 1,199 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 2.1%
- Average rank
- #60in Brot & Backwaren
- Average rating
- 4.17 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,199per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Keto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein | 6 Stück (240g) | für Low Carb Keto & Diabetiker | kebab quesadilla pizza
- Price
- €7.56
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago

Simply Keto Lower Carb* & Keto Pizza Backmischung - Für 2x Pizza oder 1x Pizzablech - Nur 2 8g Kohlenhydrate pro 100g - Vegan Protein - Glutenfrei & Kalorienarm - 290g
- Price
- €9.23
- Rating
- 4.1/5
- Reviews
- 243
- Age
- 5y ago

N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g
- Price
- €16.76
- Rating
- 4.5/5
- Reviews
- 1,855
- Age
- 5y ago

Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)
- Price
- €6.45
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 4y ago

N!CKS Schokolade Keto Riegel Favoriten Mix Box 12 Bars
- Price
- €16.48
- Rating
- 4.3/5
- Reviews
- 6,623
- Age
- 7y ago
Trending
estimated 90-day click momentum
CheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei
- Price
- €22.38
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 1y ago

NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)
- Price
- €2.98
- Rating
- 4.4/5
- Reviews
- 961
- Age
- 1y ago

KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g
- Price
- €16.76
- Rating
- 4.5/5
- Reviews
- 1,855
- Age
- 5y ago

Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)
- Price
- €6.45
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 4y ago
Newest
by launch date
KETOFABRIK ketogene Lebensmittel - Riegel | Erdnuss | 20x35g | Keto Süßigkeit mit nur 1g Zucker pro Keto Riegel | Ohne Zuckerzusatz | Keto Snack Kalorienarme Süßigkeiten
- Price
- €25.67
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 9mo ago

100 Keton Teststreifen für den Selbsttest | Ergebnis in 45 Sekunden | Einfache Urin-Teststreifen mit Farbskala | 100er Dose für zuhause und unterwegs
- Price
- €8.03
- Rating
- 4.4/5
- Reviews
- 2,934
- Age
- 11mo ago

NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)
- Price
- €2.98
- Rating
- 4.4/5
- Reviews
- 961
- Age
- 1y ago

KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g
- Price
- €20.60
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

CheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei
- Price
- €22.38
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Est. top-5 brand share
67%
Top 20: 96%
Est. top-5 click share
37%
Top 20: 78%
Open market
30%
- Simply Keto22%
- MK Nutrition22%
- N!CK'S13%
- NEOH7%
- Miyata4%
- Keast4%
Demand
Keto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Keto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keto234K/yr
- keto snacks35K/yr
- low carb lebensmittel39K/yr
- ketogene lebensmittel19K/yr
- keto lebensmittel13K/yr
- keto produkte14K/yr
- keto snack13K/yr
- ketogen10K/yr
- low carb produkte8K/yr
- lowcarb7K/yr
Reviews and returns
What reviews say buyers love and hate about Keto
We read the reviews and the return reasons for every product selling here.
“Preis paast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









