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Keto

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -27.5% this quarter, so Keto is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46
Market size
€119K/yr399K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
37%top-5 click share · 25 brands · 29 sellers

Flapen Score

Keto against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Keto is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto market on Amazon at a glance

Shoppers on Amazon Germany searched for Keto 399K times last year and spent an estimated €119K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
2.1%
Market size, estimated
€119Ka year
Peak month
June1.9× the quietest month
Top search term
keto234K searches a year

02 · Price

A sale here is worth €14.23.

Listings sell for €14.23 on average, from €1.03 to €70.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.23 that is €1K to €4K a year per listing.

Average price
€14.23under the $15 to $100 sweet spot
Price range
€1.03–€70.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #60 within Brot & Backwaren. It carries 1,199 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#60in Brot & Backwaren
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,199per listing
Listings tracked
40

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Keto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

29

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

37%

Top 20: 78%

Open market

30%

  • Brand 122%
  • Brand 222%
  • Brand 313%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Keto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Keto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keto234K/yr
  • keto snacks35K/yr
  • low carb lebensmittel39K/yr
  • ketogene lebensmittel19K/yr
  • keto lebensmittel13K/yr
  • keto produkte14K/yr
  • keto snack13K/yr
  • ketogen10K/yr
  • low carb produkte8K/yr
  • lowcarb7K/yr

Reviews and returns

What reviews say buyers love and hate about Keto

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preis paast”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Keto questions

Answered from the same tracked data.