keto
Worth a lookShows low returns (0.0%), but soft demand (-27.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€1.03–€70.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Good€14.23avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,199.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay€119K€119K/yr · 399K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, keto is a €119K/yr Amazon Germany market (399K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
keto market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- €142K–€178K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 2.1%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
37%
Top 20: 78%
Open market
30%
- Simply Keto22%
- MK Nutrition22%
- N!CK'S13%
- NEOH7%
- Miyata4%
- Keast4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top keto search terms
- keto234K/yr
- keto snacks35K/yr
- low carb lebensmittel39K/yr
- ketogene lebensmittel19K/yr
- keto lebensmittel13K/yr
- keto produkte14K/yr
- keto snack13K/yr
- ketogen10K/yr
- low carb produkte8K/yr
- lowcarb7K/yr
Top keto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein | 6 Stück (240g) | für Low Carb Keto & Diabetiker | kebab quesadilla pizza
MK Nutrition€7.564.4★381 rev
Simply Keto Lower Carb* & Keto Pizza Backmischung - Für 2x Pizza oder 1x Pizzablech - Nur 2 8g Kohlenhydrate pro 100g - Vegan Protein - Glutenfrei & Kalorienarm - 290g
Simply Keto€9.234.1★243 rev
N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g
N!CK'S€16.764.5★1,855 rev
Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)
Simply Keto€6.454.4★183 rev
N!CKS Schokolade Keto Riegel Favoriten Mix Box 12 Bars
N!CK'S€16.484.3★6,623 rev
Newest
by launch date
KETOFABRIK ketogene Lebensmittel - Riegel | Erdnuss | 20x35g | Keto Süßigkeit mit nur 1g Zucker pro Keto Riegel | Ohne Zuckerzusatz | Keto Snack Kalorienarme Süßigkeiten
KETOFABRIK€25.6719 rev
100 Keton Teststreifen für den Selbsttest | Ergebnis in 45 Sekunden | Einfache Urin-Teststreifen mit Farbskala | 100er Dose für zuhause und unterwegs
MEDSTIX€8.032,934 rev
NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)
NEOH€2.98961 rev
KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g
Keast€20.6079 rev
CheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei
CheeseO's€22.38144 rev
Trending
90-day click momentumCheeseOs Puffkäsenuggets - verschiedene Sorten Sortiment 12 Beutel à 20g - Ketosnacks - Perfekt für Aperio - Reich an Proteinen - kohlenhydratarm - Keto-/Keto-Diät - Glutenfrei
CheeseO's€22.383.9★
NEOH Zero Added Sugar Crisp and Cream Milch-Haselnuss-Creme mit Kakaoüberzug | Vegetarisch & Low Carb | 3g Nettokohlenhydrate pro | Die gesunde Alternative (3x22g Crisp n Cream)
NEOH€2.984.4★
KEAST Keto Haselnuss Waffel Köstlicher zuckerfreier Schokoladen-Haselnuss-Wafer Low-Carb-Riegel Diätfreundlicher Keto-Snack Zuckerfreier Genuss Keto Riegel 16x25g
Keast€20.604.2★
N!CKS Keto Riegel Coconut Schokolade Kokos Snacks 15x40g
N!CK'S€16.764.5★
Simply Keto Lower-Carb* Schoko Eis Mix - Cremiges Eis ohne Zuckerzusatz mit nur 2 6 g Netto-Kohlenhydrate - ohne Maltit - Glutenfrei sojafrei & ketogen - für 10 Portionen (100 g)
Simply Keto€6.454.4★
What buyers say about keto
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super schokolade”
“Guter Kokosgeschmack”
“Super Produkt”
“Low carb”
“Preis - Leistung super”
“leckere cookies”
“mit leckerem Crunch.”
“Alles wie bestellt”
“Lecker und gesund (ich glaube so)”
What buyers complain about
“Preis paast”
“Schmeckt verbrannt”
“Wenig Zucker”
“Schmeckt sehr nach Süßstoff”
“Staubtrocken und 0 Geschmack”
“Ungenießbar bei den Temperaturen”
“Tüte ist mini”
“Achtung nicht glutenfrei”
“Absolut irreführend”
“Mangelhaft”
Top return reasons
Common questions
- Is keto profitable to sell on Amazon Germany?
- The niche generates €119K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the keto niche?
- 25 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in keto?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.0%.
- When does demand for keto peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the keto niche?
- Listings span €1.03–€70.51; the average listing price is €14.23 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.