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Ketjap Manis

Fail

Prices span $5.66–$15.06, mostly outside the sweet spot, so Ketjap Manis is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€61K/yr52K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
77%top-5 click share · 10 brands · 32 sellers

Flapen Score

Ketjap Manis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ketjap Manis is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ketjap Manis market on Amazon at a glance

Shoppers on Amazon Germany searched for Ketjap Manis 52K times last year and spent an estimated €61K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
12.1%
Market size, estimated
€61Ka year
Peak month
November2.4× the quietest month
Top search term
ketjap manis30K searches a year

02 · Price

A sale here is worth €9.76.

Listings sell for €9.76 on average, from €5.66 to €15.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €9.76 that is €2K to €5K a year per listing.

Average price
€9.76under the $15 to $100 sweet spot
Price range
€5.66–€15.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Saucen & Marinaden. It carries 193 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#95in Saucen & Marinaden
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
193per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Ketjap Manis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

32

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Brand 140%
  • Brand 216%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Ketjap Manis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Ketjap Manis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketjap manis30K/yr
  • ketchup manis11K/yr
  • kecap manis6K/yr
  • ketjap manis sauce6K/yr

Reviews and returns

What reviews say buyers love and hate about Ketjap Manis

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Geschmack”
<0.1%of orders come back, a rate Amazon rounds to zero
“Zuckerwasser mit kaum Geschmack nach Sojasoße”
A buyer, on “Geschmack”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ketjap Manis questions

Answered from the same tracked data.