ketchup
Skip itPrices mostly outside the sweet spot ($1.27–$13.52) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great458.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€84K€84K/yr · 282K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad€3.20avg listing price — sweet spot $15–$100
Price range
Bad€1.27–€13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, ketchup is a €84K/yr Amazon Germany market (282K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
ketchup market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- €96K–€128K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Heinz40%
- by Amazon34%
- HELA9%
- Hellmann's8%
- Alnatura5%
- Bautz'ner2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top ketchup search terms
- ketchup155K/yr
- heinz76K/yr
- heinz ketchup30K/yr
- tomatenketchup8K/yr
- kraft ketchup8K/yr
- ketchup heinz4K/yr
- ketschup2K/yr
Top ketchup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Tomatenketchup 500ml
by Amazon€1.274.6★1,333 rev
Heinz Tomato Ketchup Kopfsteherflasche 1er Pack (1 x 800 ml)
Heinz€3.864.7★364 rev
Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml
Hellmann's€2.534.6★772 rev
Heinz Tomato Ketchup Ohne Zusatz von Zucker und Salz 400 ml
Heinz€2.644.6★298 rev
Heinz Tomato Ketchup 50 Prozent Weniger Zucker und Salz 220 ml
Heinz€2.094.4★93 rev
Newest
by launch date
HELA - Currywurst Sauce 800ml fruchtig-pikante Currysauce für Bratwurst & Pommes mit Tomatenmark Apfelpüree & Curry ohne künstliche Farbstoffe Geschmacksverstärker - klassischer Imbissgeschmack
HELA€3.33157 rev
Kitchin Ketchup Mild (1 l)
Kitchin€2.5212 rev
by Amazon Tomatenketchup 500ml
by Amazon€1.271,333 rev
By Amazon Remouladensauce 500ml
by Amazon€1.64438 rev
Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml
Hellmann's€2.53772 rev
Trending
90-day click momentum
Bautzner - Tomaten Ketchup - 1 x 500 ml
Bautz'ner€2.124.8★
Kitchin Ketchup Mild (1 l)
Kitchin€2.524.3★
HELA - Currywurst Sauce 800ml fruchtig-pikante Currysauce für Bratwurst & Pommes mit Tomatenmark Apfelpüree & Curry ohne künstliche Farbstoffe Geschmacksverstärker - klassischer Imbissgeschmack
HELA€3.334.6★
by Amazon Tomatenketchup 500ml
by Amazon€1.274.6★
Hellmanns Tomato Ketchup leckere Grillsauce ideal zum Verfeinern aus nachhaltig angebauten Tomaten 500 ml
Hellmann's€2.534.6★
What buyers say about ketchup
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Ketchup”
“Gut schmeckender Ketchup”
“Super Qualität”
“Schmeckt fruchtig, sehr gut”
“Preis/Leistung super”
“Bester Ketchup meiner Meinung nach”
“eine gute Konsistenz”
“Gutes Ketchup”
“Alnatura Bio Tomaten Ketchup”
“Super lecker und top Nährwerte”
What buyers complain about
“Schmeckt nach Ketchup”
“Könnte aromatischer sein”
“50% weniger Zucker, immer noch zuviel”
“Etwas zu flüssig”
“Schmeckt richtig sauer”
“Schade ums Geld”
“Schlechte Qualität”
“Dünne Konsistenz”
“Konsistenz nicht fest”
“Der Geruch ist nicht der Beste”
Common questions
- Is ketchup profitable to sell on Amazon Germany?
- The niche generates €84K/yr across 18 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the ketchup niche?
- 7 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in ketchup?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for ketchup peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ketchup niche?
- Listings span €1.27–€13.52; the average listing price is €3.20 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.