Is Ketchup profitable to sell on Amazon Germany?

Flapen scores Ketchup 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €84K a year across 18 tracked products. Search demand grew -15.6% in the last 90 days.

How competitive is the Ketchup niche on Amazon Germany?

7 brands and 24 sellers compete in Ketchup on Amazon Germany. The top 5 Ketchup products take 69% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Ketchup?

Ketchup buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Süße. An estimated 0.1% of orders come back.

When does demand for Ketchup peak?

Search demand for Ketchup on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Ketchup niche?

Ketchup sells for €3.20 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.27 to €13.52. The average product has 458 reviews, the count a new listing must catch up to.

Ketchup

Fail

Prices span $1.27–$13.52, mostly outside the sweet spot, so Ketchup is a Fail.

Flapen Score: 37
37 / 100Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Market size: €84K/yr282K searches / yr
90-day growth: -15.6%search demand this quarter
Competition: 69%top-5 click share · 7 brands · 24 sellers

Flapen Score

Ketchup against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ketchup is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Ketchup market on Amazon at a glance

Shoppers on Amazon Germany searched for Ketchup 282K times last year and spent an estimated €84K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months: 282K
Growth, 90 days vs prior 90: -15.6%
Conversion, latest week: 9.3%
Market size, estimated: €84Ka year
Peak month: October1.5× the quietest month
Top search term: ketchup155K searches a year

02 · Price

A sale here is worth €3.20.

Listings sell for €3.20 on average, from €1.27 to €13.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €3.20 that is €5K to €6K a year per listing.

Average price: €3.20under the $15 to $100 sweet spot
Price range: €1.27–€13.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €5K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Saucen & Marinaden. It carries 458 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 39%
Prime listings: 89%
Out of stock, average day: 0.0%
Average rank: #50in Saucen & Marinaden
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 458per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 69 months

Products

Top Ketchup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 140%
Brand 234%
Brand 39%
Brand 48%
Brand 55%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Ketchup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ketchup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ketchup155K/yr -12.4%11.7% conv.
heinz76K/yr -13.3%0.5% conv.
heinz ketchup30K/yr -20.2%7.3% conv.
tomatenketchup8K/yr -25.8%8.5% conv.
kraft ketchup8K/yr -53.4%0.6% conv.
ketchup heinz4K/yr -25.2%10.7% conv.
ketschup2K/yr +14.1%15.6% conv.

Reviews and returns

What reviews say buyers love and hate about Ketchup

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”

15%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Schmeckt nach Ketchup”

A buyer, on “Geschmack insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Ketchup questions

Answered from the same tracked data.

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