Is kaviar profitable to sell on Amazon Germany?

The niche generates €260K/yr across 41 tracked products. 90-day search growth is -38.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the kaviar niche?

14 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in kaviar?

Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for kaviar peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the kaviar niche?

Listings span €3.30–€797.48; the average listing price is €74.34 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

kaviar

Worth a look

Shows low returns (0.0%), but soft demand (-38.9% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great168.66

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€74.34

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€260K

€260K/yr · 208K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€3.30–€797.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Signals High Price Out of Stock

According to Flapen's Amazon Germany niche tracking, kaviar is a €260K/yr Amazon Germany market (208K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kaviar market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €372K–€446K; units × avg price
Conversion rate: 1.7%
Avg BSR: #52
Page quality: 0%
Prime: 15%
Sponsored: 71%
Out of stock: 29.2%
Avg brand age: 65 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

19%

SEPEHR DAD CAVIAR33%
LEMBERG14%
TSARINE Caviar12%
Cavi-Art8%
Imperial Caviar8%
Shikrán5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top kaviar search terms

kaviar102K/yr -35.1%1.4% conv.
caviar34K/yr -37.7%0.9% conv.
kaviar beluga16K/yr -44.3%1.4% conv.
beluga kaviar9K/yr -40.0%1.0% conv.
fischrogen6K/yr -36.5%0.3% conv.
kaviar rot12K/yr -63.8%1.6% conv.
lemberg kaviar12K/yr -36.7%1.6% conv.
lachskaviar6K/yr -47.3%0.8% conv.
forellenkaviar5K/yr -40.8%0.7% conv.
kavier3K/yr -26.2%0.8% conv.

All search terms

Top kaviar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEMBERG Gorbuscha - Lachskaviar PREMIUM 500g

LEMBERG€45.084.6★698 rev

SEPEHR DAD CAVIAR Original Beluga Kaviar 250 g I extra-großes Korn 3 23 4 mm I Beluga-Caviar aus nachhaltiger Aquakultur I mild & fein-cremig I exklusiver Stör Kaviar aus 100% Huso huso Störrogen

SEPEHR DAD CAVIAR€797.484.0★52 rev

TSARINE Caviar€36.124.5★229 rev

Imperial Caviar Imperial Baerii - 10g Premium Kaviar Malossol - Imperial Baerii Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand

Imperial Caviar€26.604.2★15 rev

Cavi-Art Algen-Kaviar schwarz - 4 x 100g | veganer Kaviar Feinkost

Cavi-Art€18.814.3★149 rev

Newest

by launch date

AKI Wildlachs Caviar Glas (0.05 kg)

AKI€7.224 rev

1y ago

SEPEHR DAD CAVIAR Asetra Kaviar 20 g I mittelgroßes Korn 2 83 1 mm I Osietra-Caviar aus nachhaltiger Aquakultur I zart nussig & leicht sahnig I exklusiver Stör Kaviar in Premiumqualität

SEPEHR DAD CAVIAR€33.522 rev

3y ago

SEPEHR DAD CAVIAR Kaviar Set Premium I jeweils 30g Siberian Kaviar & Osietra Kaviar & Amur Beluga Kaviar I 2x Perlmuttlöffel & 1 Packung Blinis I hochwertige Kaviarsorten I Caviar-Probierset

SEPEHR DAD CAVIAR€116.3511 rev

3y ago

Imperial Caviar Fine Beluga - 10g Premium Kaviar Malossol vom Stör - Beluga Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand

Imperial Caviar€51.4717 rev

3y ago

Imperial Caviar Imperial Baerii - 10g Premium Kaviar Malossol - Imperial Baerii Kaviar Dose aus Aquakultur - Feinkost Geschenk für Feinschmecker - Frisch & Expressversand

Imperial Caviar€26.6015 rev

4y ago

What buyers say about kaviar

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt50%

“Naja Interessanter Snack”

Qualität insgesamt17%

“Super Produkt”

Geschmack7%

“Geschmack sache”

Frische6%

“Einfach frisch und lecker”

beworben Vs Tatsächliches Produkt4%

“Erwartungsgemäß erfüllt”

Lagertemperatur3%

“Die Lieferung erfolgte gut gekühlt”

Gesundheitliche Vorteile – insgesamt2%

“Gesund und köstlich”

Salzgehalt1%

“Salzig und schöne Beilage”

Geschenk Zweck1%

“War ein Geburtstagsgeschenk”

Knusprigkeit1%

“Aber knackig ist es”

What buyers complain about

Geschmack insgesamt28%

“schmeckt nach nichts”

Salzgehalt16%

“Schmeckt extrem salzig und fischig”

Preis-Leistungs-Verhältnis16%

“Einfach 30 euro für Müll bezahlt”

Qualität insgesamt8%

“Schlechte Qualität, Reklamation unbeantwortet”

Geruch4%

“Riecht nach verfaultem Fisch”

Verdünnt/wässrig4%

“Flüssig und viele geplatzte Körner”

Feucht/Trocken3%

“ist wässrigen,”

Einfaches Kauen/Schlucken3%

“So bald man Kaut ist das Zeug schleimig”

Lagertemperatur3%

“Leider kam die Dose mit Zimmertemperatur an”

Gesamtgröße2%

“wenig”

Common questions

Is kaviar profitable to sell on Amazon Germany?: The niche generates €260K/yr across 41 tracked products. 90-day search growth is -38.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the kaviar niche?: 14 brands and 18 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in kaviar?: Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for kaviar peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the kaviar niche?: Listings span €3.30–€797.48; the average listing price is €74.34 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

kaviar

kaviar market data

Competition & brand share

Demand & seasonality

Top kaviar search terms

Top kaviar products on Amazon

Top sellers

Newest

Trending

What buyers say about kaviar

What buyers love

What buyers complain about

Common questions

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