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Kaviar

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -38.9% this quarter, so Kaviar is a Maybe.

Flapen Score
54
54 / 100
Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 46
Market size
€260K/yr208K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
36%top-5 click share · 14 brands · 18 sellers

Flapen Score

Kaviar against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kaviar is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaviar market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaviar 208K times last year and spent an estimated €260K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €260K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
1.7%
Market size, estimated
€260Ka year
Peak month
December7.8× the quietest month
Top search term
kaviar102K searches a year

02 · Price

A sale here is worth €74.34.

Listings sell for €74.34 on average, from €3.30 to €797.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €74.34 that is €7K to €19K a year per listing.

Average price
€74.34inside the $15 to $100 sweet spot
Price range
€3.30–€797.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€7K–€19K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #52 within Fisch & Meeresfrüchte. It carries 169 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
15%
Out of stock, average day
29.2%
Average rank
#52in Fisch & Meeresfrüchte
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
169per listing
Listings tracked
41

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Kaviar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

€0€8K€16K€23K€31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

18

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 81%

Open market

19%

  • SEPEHR DAD CAVIAR33%
  • LEMBERG14%
  • TSARINE Caviar12%
  • Cavi-Art8%
  • Imperial Caviar8%
  • Shikrán5%

Demand

Kaviar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Kaviar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kaviar102K/yr
  • caviar34K/yr
  • kaviar beluga16K/yr
  • beluga kaviar9K/yr
  • fischrogen6K/yr
  • kaviar rot12K/yr
  • lemberg kaviar12K/yr
  • lachskaviar6K/yr
  • forellenkaviar5K/yr
  • kavier3K/yr

Reviews and returns

What reviews say buyers love and hate about Kaviar

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
28%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“schmeckt nach nichts”
A buyer, on “Geschmack insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kaviar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data