Is Katjes profitable to sell on Amazon Germany?

Flapen scores Katjes 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €178K a year across 26 tracked products. 3 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -4.7% in the last 90 days.

How competitive is the Katjes niche on Amazon Germany?

5 brands and 21 sellers compete in Katjes on Amazon Germany. The top 5 Katjes products take 48% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Katjes?

Katjes buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Hartes Gefühl. An estimated 0.1% of orders come back.

When does demand for Katjes peak?

Search demand for Katjes on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Katjes niche?

Katjes sells for €11.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.14 to €25.79. The average product has 327 reviews, the count a new listing must catch up to.

Katjes

Fail

The top 5 brands take 100% of clicks, so Katjes is a Fail.

Flapen Score: 47
47 / 100Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size: €178K/yr187K searches / yr
90-day growth: -4.7%search demand this quarter
Competition: 48%top-5 click share · 5 brands · 21 sellers

Flapen Score

Katjes against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Katjes is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Katjes market on Amazon at a glance

Shoppers on Amazon Germany searched for Katjes 187K times last year and spent an estimated €178K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months: 187K
Growth, 90 days vs prior 90: -4.7%
Conversion, latest week: 8.4%
Market size, estimated: €178Ka year
Peak month: February1.5× the quietest month
Top search term: katjes137K searches a year

02 · Price

A sale here is worth €11.37.

Listings sell for €11.37 on average, from €1.14 to €25.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.37 that is €3K to €6K a year per listing.

Average price: €11.37under the $15 to $100 sweet spot
Price range: €1.14–€25.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #294 within Süßigkeiten & Knabbereien. It carries 327 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #294in Süßigkeiten & Knabbereien
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 327per listing
Listings tracked: 26

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 11
Successful launches: 3Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Katjes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

Brand 158%
Brand 234%
Brand 35%
Brand 41%
Brand 51%

Demand

Katjes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Katjes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

katjes137K/yr -3.0%5.0% conv.
katjes vegan34K/yr -12.3%6.8% conv.
katjes großpackung14K/yr -3.9%5.3% conv.
katjed2K/yr +1.6%4.4% conv.

Reviews and returns

What reviews say buyers love and hate about Katjes

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geschmack insgesamt”

28%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Nicht so lecker”

A buyer, on “Geschmack insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Katjes questions

Answered from the same tracked data.

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