Is Karamell profitable to sell on Amazon Germany?

Flapen scores Karamell 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €78K a year across 17 tracked products. Search demand grew -15.6% in the last 90 days.

How competitive is the Karamell niche on Amazon Germany?

4 brands and 29 sellers compete in Karamell on Amazon Germany. The top 5 Karamell products take 65% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Karamell?

Karamell buyers on Amazon Germany complain most about Geschmack insgesamt, Gesamtgröße, and Preis-Leistungs-Verhältnis. An estimated 0.0% of orders come back.

When does demand for Karamell peak?

Search demand for Karamell on Amazon Germany peaks in Feb–Mar–Nov, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Karamell niche?

Karamell sells for €5.06 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.03 to €20.10. The average product has 1,658 reviews, the count a new listing must catch up to.

Karamell

Fail

The top 5 brands take 100% of clicks, so Karamell is a Fail.

Flapen Score: 36
36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size: €78K/yr180K searches / yr
90-day growth: -15.6%search demand this quarter
Competition: 65%top-5 click share · 4 brands · 29 sellers

Flapen Score

Karamell against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Karamell is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Karamell market on Amazon at a glance

Shoppers on Amazon Germany searched for Karamell 180K times last year and spent an estimated €78K. All 4 brands take every click. Demand peaks in Feb–Mar–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months: 180K
Growth, 90 days vs prior 90: -15.6%
Conversion, latest week: 8.5%
Market size, estimated: €78Ka year
Peak month: March2.1× the quietest month
Top search term: werthers original60K searches a year

02 · Price

A sale here is worth €5.06.

Listings sell for €5.06 on average, from €1.03 to €20.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €5.06 that is €5K to €6K a year per listing.

Average price: €5.06under the $15 to $100 sweet spot
Price range: €1.03–€20.10
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €5K–€6K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Süßigkeiten & Knabbereien. It carries 1,658 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #31in Süßigkeiten & Knabbereien
Average rating: 4.59 starsAmazon Germany average 4.37 stars
Average reviews: 1,658per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Karamell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 190%
Brand 25%
Brand 33%
Brand 42%
Open — no brand owns it (0%)

Demand

Karamell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Karamell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

werthers original60K/yr -9.3%12.3% conv.
karamell33K/yr -15.1%1.8% conv.
werthers21K/yr -0.3%9.5% conv.
caramel26K/yr -21.1%2.0% conv.
werthers echte16K/yr -23.7%11.6% conv.
karamell schokolade7K/yr -33.5%1.1% conv.
caramel schokolade5K/yr -41.2%0.4% conv.
werthers original caramel bites6K/yr -28.3%9.2% conv.
karamel4K/yr -26.7%4.0% conv.
werther2K/yr -14.9%8.0% conv.

Reviews and returns

What reviews say buyers love and hate about Karamell

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geschmack insgesamt”

16%of negative reviews mention “Geschmack insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Schmeckt 000 nach Karamell”

A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Karamell questions

Answered from the same tracked data.

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