Karamell
FailThe top 5 brands take 100% of clicks, so Karamell is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €78K/yr180K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 29 sellers
Flapen Score
Karamell against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Karamell is stronger. Inside it, weaker.
Market
The Karamell market on Amazon at a glance
Shoppers on Amazon Germany searched for Karamell 180K times last year and spent an estimated €78K. All 4 brands take every click. Demand peaks in Feb–Mar–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 8.5%
- Market size, estimated
- €78Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- werthers original60K searches a year
02 · Price
A sale here is worth €5.06.
Listings sell for €5.06 on average, from €1.03 to €20.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €5.06 that is €5K to €6K a year per listing.
- Average price
- €5.06under the $15 to $100 sweet spot
- Price range
- €1.03–€20.10
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €5K–€6K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Süßigkeiten & Knabbereien. It carries 1,658 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Süßigkeiten & Knabbereien
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,658per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Karamell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Werthers Original Bonbons 245 g
- Price
- €1.63
- Rating
- 4.7/5
- Reviews
- 1,301
- Age
- 13y ago

Werthers Original Salted Caramel Soft Eclair - 1 x 180 g - Weiche Karamelltoffees mit Karamellcremefüllung und leichter Salznote Einzeln verpackte Toffees
- Price
- €1.62
- Rating
- 4.7/5
- Reviews
- 1,664
- Age
- 4y ago

Werthers Original Bonbons zuckerfrei 70 g Beutel
- Price
- €1.03
- Rating
- 4.7/5
- Reviews
- 6,898
- Age
- 10y ago

Werthers Original 1 x 1000 g Klassische Sahnebonbons mit leckerem Karamellgeschmack Karamellbonbons einzeln verpackt
- Price
- €8.21
- Rating
- 4.8/5
- Reviews
- 350
- Age
- 15y ago

Werthers Original Blissful Caramel Bites Crunchy 1 x 140 g Cremige Karamellkugeln mit knusprig-luftigem Kern aus Malz und leichter Salznote
- Price
- €2.28
- Rating
- 4.7/5
- Reviews
- 651
- Age
- 3y ago
Trending
estimated 90-day click momentum
Werthers Original Caramel Popcorn Classic 1 x 140 g Popcorn mit Sahne-Karamell-Überzug Knuspriger Snack mit Karamellgeschmack
- Price
- €1.85
- Rating
- 4.6/5
- Reviews
- 2,844
- Age
- 7y ago

Werthers Original Bonbons 245 g
- Price
- €1.63
- Rating
- 4.7/5
- Reviews
- 1,301
- Age
- 13y ago

Schwartau Coffee Shop Caramel Topping zum Verfeinern von Kaffeespezialitäten 250ml
- Price
- €3.88
- Rating
- 4.6/5
- Reviews
- 2,408
- Age
- 9y ago

Werthers Original Bonbons zuckerfrei 70 g Beutel
- Price
- €1.03
- Rating
- 4.7/5
- Reviews
- 6,898
- Age
- 10y ago

Werthers Original Zuckerfrei 10 x 42 g Box Zuckerfreie Sahnebonbons mit leckerem Karamellgeschmack Karamell-Bonbons einzeln verpackt
- Price
- €9.73
- Rating
- 4.7/5
- Reviews
- 6,898
- Age
- 16y ago
Newest
by launch date
Werthers Original Soft Eclair 12 x 180 g Weiche Karamelltoffees mit leckerer Schokoladen-Cremefüllung Einzeln verpackte Toffees
- Price
- €20.10
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago

Werthers Original Caramel Popcorn Salted Caramel 1 x 140 g knuspriges Popcorn mit salzigem Sahne-Karamell-Überzug
- Price
- €1.93
- Rating
- 4.4/5
- Reviews
- 519
- Age
- 2y ago

Werthers Original Blissful Caramel Bites Crunchy 1 x 140 g Cremige Karamellkugeln mit knusprig-luftigem Kern aus Malz und leichter Salznote
- Price
- €2.28
- Rating
- 4.7/5
- Reviews
- 651
- Age
- 3y ago

Werthers Original Blissful Caramel Bites Cookie 1 x 140 g Cremige Karamellkugeln mit knackigem Schokokeks-Kern
- Price
- €2.19
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 3y ago

Werthers Original Salted Caramel Soft Eclair - 1 x 180 g - Weiche Karamelltoffees mit Karamellcremefüllung und leichter Salznote Einzeln verpackte Toffees
- Price
- €1.62
- Rating
- 4.7/5
- Reviews
- 1,664
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Werther's Original90%
- Bunte Welt5%
- Schwartau3%
- House of Caramel2%
- Open — no brand owns it (0%)
Demand
Karamell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Karamell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- werthers original60K/yr
- karamell33K/yr
- werthers21K/yr
- caramel26K/yr
- werthers echte16K/yr
- karamell schokolade7K/yr
- caramel schokolade5K/yr
- werthers original caramel bites6K/yr
- karamel4K/yr
- werther2K/yr
Reviews and returns
What reviews say buyers love and hate about Karamell
We read the reviews and the return reasons for every product selling here.
“Schmeckt 000 nach Karamell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Karamell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









