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Kandiszucker Sticks

Fail

Demand is soft, at -58.8% this quarter, so Kandiszucker Sticks is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€14K/yr37K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
57%top-5 click share · 11 brands · 21 sellers

Flapen Score

Kandiszucker Sticks against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Kandiszucker Sticks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kandiszucker Sticks market on Amazon at a glance

Shoppers on Amazon Germany searched for Kandiszucker Sticks 37K times last year and spent an estimated €14K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
2.8%
Market size, estimated
€14Ka year
Peak month
December15.2× the quietest month
Top search term
kandiszucker sticks29K searches a year

02 · Price

A sale here is worth €13.42.

Listings sell for €13.42 on average, from €2.52 to €41.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €13.42 that is €0 to €1K a year per listing.

Average price
€13.42under the $15 to $100 sweet spot
Price range
€2.52–€41.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #322 within Koch- & Backzutaten. It carries 79 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
57%
Out of stock, average day
2.5%
Average rank
#322in Koch- & Backzutaten
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
79per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Kandiszucker Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Brand 127%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Kandiszucker Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Reviews and returns

What reviews say buyers love and hate about Kandiszucker Sticks

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
75%of negative reviews mention “Süße”
<0.1%of orders come back, a rate Amazon rounds to zero
“- sind zum Verschenken gekauft, deshalb kann keine Auskunft über Süßkraft und Auflöseverhalten der Sticks gegeben werden”
A buyer, on “Süße”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Kandiszucker Sticks questions

Answered from the same tracked data.