Is kakao geschenkset profitable to sell on Amazon Germany?

The niche generates €25K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (40/100).

How competitive is the kakao geschenkset niche?

8 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in kakao geschenkset?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.

When does demand for kakao geschenkset peak?

Demand peaks in Nov–Dec; the busiest month runs 75.3× the quietest.

What does it cost to enter the kakao geschenkset niche?

Listings span €2.57–€35.16; the average listing price is €16.50 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.

kakao geschenkset

Skip it

Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€16.50

avg listing price — sweet spot $15–$100

Review moat

Good783.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€2.57–€35.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — a locked-up shelf

Market size

Bad€25K

€25K/yr · 49K searches

Growth

Bad-64.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kakao geschenkset is a €25K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kakao geschenkset market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €21K–€25K; units × avg price
Conversion rate: 3.1%
Avg BSR: #748
Page quality: 0%
Prime: 67%
Sponsored: 56%
Out of stock: 40.6%
Avg brand age: 51 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

Thoughtfully20%
Chocololly19%
Der Zuckerbäcker14%
Swiss Miss13%
CHOCOLISSIMO11%
Weiss8%
Open — no brand owns it (2 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -64.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 75.3×

Open Trend

Top kakao geschenkset search terms

schokolade am stiel10K/yr -38.6%0.2% conv.
kakao mit marshmallows5K/yr -43.5%0.9% conv.
schoko bombe heiße schokolade5K/yr -71.4%0.0% conv.
hot chocolate bomb10K/yr -78.1%0.0% conv.
heiße schokolade tasse4K/yr -80.5%0.0% conv.
schokobombe4K/yr -75.8%0.0% conv.
kakao bomben3K/yr -68.3%0.0% conv.
schokobomben für heiße schokolade8K/yr -99.4%0.0% conv.

All search terms

Top kakao geschenkset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chocololly Halloween 25 Lollys mit Vollmilchschokolade 5x15g I 75g Schokolade zu Halloween mit verschiedenen Designs I Süßes oder Saures I Halloweenschokolade (25x 15g Halloweenlollies)

Chocololly€14.474.5★39 rev

Schoko-Marshmallow Bomben heiße Schokolade für Winter & Weihnachten Schokoladenkugel mit Marshmallowfüllung Geschenkidee für Kinder & Erwachsene

Der Zuckerbäcker€10.544.2★47 rev

Thoughtfully BomBombs Heiße Schokolade Geschenkset & Hot Chocolate Set Kakao mit Dessert-Geschmacksrichtungen Geschenkset für Weihnachten Gourmet Kakao Probierset mit 16 Mini-Flaschen

Thoughtfully€22.484.3★499 rev

Marshmallow Hot Cocoa Mix (8) 1.38 oz Envelopes

Swiss Miss€19.134.7★4,003 rev

CHOCOLISSIMO Heiße Schokolade Kugel mit Marshmallows 40g - Belgische Vollmilch und Zartbitterschokolade - Trinkschokolade Geschenk für Frauen und Männer Geburtstag Weihnachten Ostern

CHOCOLISSIMO€11.694.1★66 rev

Newest

by launch date

Schoko-Marshmallow Bomben heiße Schokolade für Winter & Weihnachten Schokoladenkugel mit Marshmallowfüllung Geschenkidee für Kinder & Erwachsene

Der Zuckerbäcker€10.5447 rev

9mo ago

2 er Pack Lolly Choc Company Weihnachtsmänner am Stiel 2 x 10 einzeln verpackte Weihnachtsmann-Lollis aus Vollmilchschokolade. Mit weihnachtlichem Ausmalbild.

Weiss€2.570 rev

10mo ago

Chocololly Halloween 25 Lollys mit Vollmilchschokolade 5x15g I 75g Schokolade zu Halloween mit verschiedenen Designs I Süßes oder Saures I Halloweenschokolade (25x 15g Halloweenlollies)

Chocololly€14.4739 rev

10mo ago

CHOCOLISSIMO Heiße Schokolade Kugel mit Marshmallows 40g - Belgische Vollmilch und Zartbitterschokolade - Trinkschokolade Geschenk für Frauen und Männer Geburtstag Weihnachten Ostern

CHOCOLISSIMO€11.6966 rev

2y ago

Marshmallow Hot Cocoa Mix (8) 1.38 oz Envelopes

Swiss Miss€19.134,003 rev

3y ago

What buyers say about kakao geschenkset

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck27%

“Geschenk”

Geschmack insgesamt23%

“super lecker”

Süße19%

“Süsse heiss und kalt Getränke”

Gesamtgröße8%

“Passt”

Qualität insgesamt4%

“Gute Qualität”

Koffeingehalt4%

“Super leckerer Kakao”

Design insgesamt2%

“Optisch ansprechend”

What buyers complain about

beworben Vs Tatsächliches Produkt22%

“Hält nicht was es verspricht”

Preis-Leistungs-Verhältnis22%

“Zu teuer”

Geschmack insgesamt13%

“geschmacklich jedoch mittelmäßig.”

Süße11%

“Etwas weniger Zucker wäre gut”

Haltbarkeit11%

“Alle Lutscher gebrochen”

Gesamtgröße2%

“Die enthaltenen Marshmallows sind sehr klein”

Textur/Konsistenz – insgesamt2%

“von der Konsistenz her kaum auf.”

Kochanleitung2%

“die Zubereitung etwas unpraktisch macht.”

Common questions

Is kakao geschenkset profitable to sell on Amazon Germany?: The niche generates €25K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (40/100).
How competitive is the kakao geschenkset niche?: 8 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in kakao geschenkset?: Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
When does demand for kakao geschenkset peak?: Demand peaks in Nov–Dec; the busiest month runs 75.3× the quietest.
What does it cost to enter the kakao geschenkset niche?: Listings span €2.57–€35.16; the average listing price is €16.50 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.