käse
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great158.06avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Good€0.83–€51.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€235K€235K/yr · 452K searches
Avg price
Bad€8.81avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, käse is a €235K/yr Amazon Germany market (452K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
käse market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- €441K–€529K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 25%
- Out of stock
- 5.7%
- Avg brand age
- 66 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
24
Top-5 brand share
63%
Top 20: 91%
Top-5 click share
28%
Top 20: 65%
Open market
34%
- Jeden Tag24%
- Alnatura14%
- Miil11%
- Landmetzger Schiessl8%
- Feiner Käse Hemmen6%
- Leerdammer3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top käse search terms
- käse364K/yr
- cheese33K/yr
- kase12K/yr
- kaese7K/yr
- käse am stück7K/yr
- scheibenkäse5K/yr
- käse aufschnitt8K/yr
- bio käse5K/yr
- schnittkäse4K/yr
- käse scheiben4K/yr
Top käse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeden Tag Butterkäse Scheiben ohne Gentechnik 45% 400 g
Jeden Tag€2.554.7★58 rev
Jeden Tag gemischter Käse-Aufschnitt 250g
Jeden Tag€1.974.6★670 rev
Miil Gouda in Scheiben 48% (0.15 kg)
Miil€1.064.5★103 rev
Alnatura Bergkäse 125g
Alnatura€2.494.5★70 rev
Alnatura Bio Bergbauern Maasdamer in Scheiben 125g
Alnatura€2.494.5★122 rev
Newest
by launch date
Erasco Käse-Lauch-Suppe mit Hackfleisch im Glas aus 100% natürlichen Zutaten 350ml lecker und herzhaft ohne Konservierungsstoffe schnelle Zubereitung fertige Suppe
Erasco€2.7168 rev
funny-frisch Cheese Cracker Classic Cheese 100g
Funny-Frisch€2.1785 rev
Arla Buko Pikante Kräuter Frischkäse| 10x 200g | 100% natürliche Zutaten | Ohne Konservierungsstoffe Verdickungsmittel und Geschmacksverstärker
Arla Buko€18.0435 rev
BAVAREGOLA Südtiroler Käse Geschenkekiste - Präsentkorb gefüllt mit 5 Käsevariationen Feigensenf & Schüttelbrot - Genuss Geschenk für Männer & Frauen
BAVAREGOLA€51.8518 rev
Marcel Petit BIO Comté (0.2 kg)
Generisch€4.6111 rev
Trending
90-day click momentum
Miil Mozzarella (0.12 kg)
Miil€0.834.5★
Miil Emmentaler in Scheiben (0.15 kg)
Miil€1.484.6★
Erasco Käse-Lauch-Suppe mit Hackfleisch im Glas aus 100% natürlichen Zutaten 350ml lecker und herzhaft ohne Konservierungsstoffe schnelle Zubereitung fertige Suppe
Erasco€2.713.2★
Marcel Petit BIO Comté (0.2 kg)
Generisch€4.614.4★
Gut & Günstig Schmelzkäsescheiben mit Chester 8er Pack (8 x 250g)
EDEKA€26.124.6★
What buyers say about käse
What buyers praise and complain about, mined from review topics.What buyers love
“Alles supie”
“Super geschmack”
“Neue Verpackung”
“Super Produkt”
“Cheese Cracker Creamy Cheese”
“Ideal für die schnelle Küche”
“erfüllt die Erwartungen”
“Würzig”
“Wir finden schon günstiger als bei anderen Verkäufer”
“Super lecker tolle geschenk idee”
What buyers complain about
“Schmeckt überhaupt nicht”
“Teuer im Kilopreis”
“0 Geschmack”
“Total salzig”
“In der Tüte alles total zerbröselt”
“Sie sind vakuumgetrocknet”
“Kleinteile”
“Zu Teuer und schlechte Qualität Globus SB ist Besser mit seinem Fleischkäse”
“Nicht wie erhofft und nur kurze Zeit nach dem öffnen zu verwenden”
“Nur wenige Stückchen Lauch”
Common questions
- Is käse profitable to sell on Amazon Germany?
- The niche generates €235K/yr across 68 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the käse niche?
- 36 brands and 24 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in käse?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- When does demand for käse peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the käse niche?
- Listings span €0.83–€51.85; the average listing price is €8.81 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.