Skip to content

Käse

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -20.0% this quarter, so Käse is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46
Market size
€235K/yr452K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
28%top-5 click share · 36 brands · 24 sellers

Flapen Score

Käse against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Käse is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Käse market on Amazon at a glance

Shoppers on Amazon Germany searched for Käse 452K times last year and spent an estimated €235K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
5.9%
Market size, estimated
€235Ka year
Peak month
December1.7× the quietest month
Top search term
käse364K searches a year

02 · Price

A sale here is worth €8.81.

Listings sell for €8.81 on average, from €0.83 to €51.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €8.81 that is €2K to €4K a year per listing.

Average price
€8.81under the $15 to $100 sweet spot
Price range
€0.83–€51.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #15 within Frischetheke. It carries 158 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
72%
Out of stock, average day
5.7%
Average rank
#15in Frischetheke
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
158per listing
Listings tracked
68

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Käse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

24

Top-5 brand share

63%

Top 20: 91%

Top-5 click share

28%

Top 20: 65%

Open market

34%

  • Brand 124%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 63%

Demand

Käse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Käse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • käse364K/yr
  • cheese33K/yr
  • kase12K/yr
  • kaese7K/yr
  • käse am stück7K/yr
  • scheibenkäse5K/yr
  • käse aufschnitt8K/yr
  • bio käse5K/yr
  • schnittkäse4K/yr
  • käse scheiben4K/yr

Reviews and returns

What reviews say buyers love and hate about Käse

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt überhaupt nicht”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Käse questions

Answered from the same tracked data.