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Joghurt

Maybe

An estimated 0.0% of orders come back. But products sell for $4.60 on average, outside the sweet spot, so Joghurt is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46
Market size
€102K/yr241K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
32%top-5 click share · 23 brands · 19 sellers

Flapen Score

Joghurt against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Joghurt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joghurt market on Amazon at a glance

Shoppers on Amazon Germany searched for Joghurt 241K times last year and spent an estimated €102K. The top 5 brands take 74% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
9.2%
Market size, estimated
€102Ka year
Peak month
February1.5× the quietest month
Top search term
joghurt175K searches a year

02 · Price

A sale here is worth €4.60.

Listings sell for €4.60 on average, from €0.29 to €53.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €4.60 that is €2K to €3K a year per listing.

Average price
€4.60under the $15 to $100 sweet spot
Price range
€0.29–€53.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€2K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #4 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 149 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
88%
Out of stock, average day
1.9%
Average rank
#4in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
149per listing
Listings tracked
65

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Joghurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

19

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

32%

Top 20: 67%

Open market

22%

  • Brand 120%
  • Brand 215%
  • Brand 315%
  • Brand 414%
  • Brand 59%
  • Brand 64%

Demand

Joghurt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Joghurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joghurt175K/yr
  • yogurt20K/yr
  • yoghurt13K/yr
  • naturjoghurt9K/yr
  • jogurt6K/yr
  • joghurt natur9K/yr
  • fruchtjoghurt5K/yr
  • bio joghurt4K/yr

Reviews and returns

What reviews say buyers love and hate about Joghurt

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“schmeckt unmöglich”
A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Joghurt questions

Answered from the same tracked data.