joghurt
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.60 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great149.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Price range
Good€0.29–€53.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€102K€102K/yr · 241K searches
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Avg price
Bad€4.60avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, joghurt is a €102K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
joghurt market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- €230K–€276K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 14%
- Out of stock
- 1.9%
- Avg brand age
- 62 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
19
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
32%
Top 20: 67%
Open market
22%
- Miil20%
- Elinas15%
- Alnatura15%
- Berchtesgadener Land14%
- Andechser Natur9%
- Mama Bear4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.5×
Top joghurt search terms
- joghurt175K/yr
- yogurt20K/yr
- yoghurt13K/yr
- naturjoghurt9K/yr
- jogurt6K/yr
- joghurt natur9K/yr
- fruchtjoghurt5K/yr
- bio joghurt4K/yr
Top joghurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Joghurt Natur 3.8% Fett 500g
Alnatura€1.604.7★201 rev
Berchtesgadener Land Joghurt Natur cremig gerührt fettarm mit 1.5% Fett 500 g
Berchtesgadener Land€1.254.8★221 rev
Elinas Joghurt Griechischer Art natur 4 x 150g
Elinas€2.254.8★445 rev
Miil Joghurt 3 7% Erdbeere (0.15 kg)
Miil€0.294.5★47 rev
Amazon-Marke: Mama Bear Bio Zubereitung aus Joghurterzeugnis Erdbeere Banane und Joghurt Vegetarian 90g (6er-Pack)
Mama Bear€3.634.2★453 rev
Newest
by launch date
Berchtesgadener Land Frucht & Knusper Joghurt Banane (0.15 kg)
Berchtesgadener Land€0.8012 rev
Miil Joghurt 3 7% Erdbeere (0.15 kg)
Miil€0.2947 rev
Miil Joghurt Natur 3 7% (0.15 kg)
Miil€0.3041 rev
Miil Fruchtjoghurt Aprikosen 10% (0.15 kg)
Miil€0.4051 rev
Miil Joghurt Stracciatella 10% (0.15 kg)
Miil€0.4054 rev
Trending
90-day click momentum
Miil Joghurt 3 7% Waldbeere (0.15 kg)
Miil€0.294.6★
Miil Joghurt 3 7% Erdbeere (0.15 kg)
Miil€0.294.5★
Miil Joghurt Stracciatella 10% (0.15 kg)
Miil€0.404.5★
Miil Fruchtjoghurt Aprikosen 10% (0.15 kg)
Miil€0.404.6★
Sirtakis Joghurt nach griechischer Art - 1x 1kg - extra cremig köstlicher stichfester Sahnejoghurt mit 10% Fettanteil leckere und gut verträgliche Proteinquelle
Hymor€3.514.1★
What buyers say about joghurt
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“einfache Handhabung”
“top produkt gutes preis-leistung-service-verhältnis”
“Der vollmundige Geschmack”
“Schön fruchtig”
“Hier findest Du eine großartige Alternative - dieses smarte Küchen-Gadget macht die Joghurtproduktion zu Hause kinderleicht”
“Kam frisch an”
“alles läuft wie beschrieben”
“Leckere Crunchys”
“Das Preis-/Leisgungsverhältnis ist super”
What buyers complain about
“schmeckt unmöglich”
“Schmeckt alt und unfrisch”
“Keine deutsche Bedienungsanleitung”
“aber von Amazone geliefert in schlechter Qualität”
“sehr gut vor allem nicht sooo süß”
“Dünner Schleim”
“sehr sauer”
“Komischer Geruch”
“Noch 2 Wochen haltbar”
“Touchscreen reagiert nicht gut”
Top return reasons
Common questions
- Is joghurt profitable to sell on Amazon Germany?
- The niche generates €102K/yr across 65 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the joghurt niche?
- 23 brands and 19 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in joghurt?
- Top complaints mined from reviews: Geschmack insgesamt, Abgestanden/verfault/verwöhnt, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.0%.
- When does demand for joghurt peak?
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- What does it cost to enter the joghurt niche?
- Listings span €0.29–€53.84; the average listing price is €4.60 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.