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jelly beans

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 14Conversion 64Competition 21Returns 100Price range 59Avg price 73Brand share 5Review moat 45Quality gap 55

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good€14.80

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Price range

Good€8.17–€24.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€294K

€294K/yr · 350K searches

Review moat

Okay2,029.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, jelly beans is a €294K/yr Amazon Germany market (350K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

jelly beans market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
€222K–€296K
units × avg price
Conversion rate
5.7%
Avg BSR
#24
Page quality
0%
Prime
92%
Sponsored
33%
Out of stock
2.8%
Avg brand age
54 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Jelly Belly66%
  • The Jelly Bean Factory10%
  • CAPICO8%
  • HOT CHIP8%
  • Rexim7%
  • HARIBO2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
9K7KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top jelly beans search terms

  • jelly beans213K/yr
  • jelly belly31K/yr
  • bean boozled22K/yr
  • jelly beans spiel eklig und lecker27K/yr
  • jelly beans eklig15K/yr
  • jelly belly beans9K/yr
  • jelly beans spiel6K/yr
  • eklige jelly beans5K/yr
  • bean boozled jelly beans7K/yr
  • jelly bean5K/yr
All search terms

Top jelly beans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€44K30%€88K45%€132K60%€177K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about jelly beans

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt49%

“Yummy”

beworben Vs Tatsächliches Produkt10%

“Immer wieder lustig und entspricht der Beschreibung”

Preis-Leistungs-Verhältnis7%

“Für den Preis gut”

Qualität insgesamt7%

“Nicht besser und nicht schlechter als Discounter”

Süße6%

“Capico Jelly Beans Fruchtig Bunt”

Geschmack4%

“Guter Geschmack”

Geschenk Zweck2%

“Lustiger Gag - auch als Geschenk”

Lokal hergestellt1%

“Toller deutscher Nachbau”

Dicke1%

“Ein hervorragender Dickmacher”

Weiches Gefühl1%

“innen weich”

What buyers complain about

Geschmack16%

“Leider wenig Geschmack”

Preis-Leistungs-Verhältnis12%

“Gute Jelly Beans sind halt teuer”

Geschmack insgesamt10%

“Schmecken nicht wie normal”

Künstliche Süßstoffe9%

“Leider wenig Geschmack und sehr Zucker artig”

Farbe9%

“Schade ist lediglich, dass man die Farben nicht immer eindeutig zuordnen kann”

Geruch7%

“Riecht schrecklich”

Sauer3%

“Schmeckt teilweise richtig eklig”

Knusprigkeit3%

“supi, schmecken alle”

Verdauungsstörungen3%

“Starker Magen gefordert”

Qualität insgesamt3%

“Die Qualität ist halt am unteren Ende angesiedelt”

Common questions

Is jelly beans profitable to sell on Amazon Germany?
The niche generates €294K/yr across 12 tracked products. 90-day search growth is -22.4%. Flapen's verdict: Skip it (44/100).
How competitive is the jelly beans niche?
6 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in jelly beans?
Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.0%.
When does demand for jelly beans peak?
Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the jelly beans niche?
Listings span €8.17–€24.81; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 2,030 reviews — the moat a new listing must climb.