Is japanischer whisky profitable to sell on Amazon Germany?

The niche generates €381K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).

How competitive is the japanischer whisky niche?

9 brands and 73 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in japanischer whisky?

Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for japanischer whisky peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the japanischer whisky niche?

Listings span €19.66–€119.87; the average listing price is €54.20 (sweet spot $15–$100). The average incumbent carries 3,159 reviews — the moat a new listing must climb.

japanischer whisky

Skip it

Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€54.20

avg listing price — sweet spot $15–$100

Price range

Great€19.66–€119.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€381K

€381K/yr · 238K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,158.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, japanischer whisky is a €381K/yr Amazon Germany market (238K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

japanischer whisky market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €434K–€542K; units × avg price
Conversion rate: 3.0%
Avg BSR: #201
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 0.5%
Avg brand age: 103 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Hibiki37%
Nikka19%
Toki.18%
Suntory12%
Tenjaku Whisky5%
Ensō4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top japanischer whisky search terms

japanischer whisky49K/yr -14.7%3.1% conv.
hibiki whisky37K/yr -21.0%4.0% conv.
toki27K/yr -15.8%0.5% conv.
whisky japan16K/yr -7.2%2.9% conv.
hibiki15K/yr -28.8%1.9% conv.
suntory whisky13K/yr -5.9%4.3% conv.
suntory10K/yr -13.7%1.4% conv.
nikka from the barrel10K/yr +7.1%6.3% conv.
nikka whisky9K/yr +3.2%2.7% conv.
yamazaki whisky9K/yr -9.4%2.1% conv.

All search terms

Top japanischer whisky products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hibiki€65.414.8★986 rev

Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml

Toki.€21.684.6★6,238 rev

Nikka I From the Barrel Blended Whisky I inklusive Geschenkverpackung I Kraftvoll würzige Eiche und fruchtige Karamellnoten I 51.4% Vol. I 500 ml

Nikka€27.294.7★10,135 rev

Suntory Yamazaki Distillers Reserve Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Komplexer und harmonisch ausgewogener Geschmack - 43 % Vol - 700 ml

Suntory€75.804.7★929 rev

Tenjaku Whisky (1 x 0.7 L)

Tenjaku Whisky€19.664.6★1,503 rev

Newest

by launch date

Nikka€37.5710,135 rev

8mo ago

-196 Double Lemon | Alkoholisches Mixgetränk mit Vodka und Shochu | fertig gemixt in der Dose | 10 Prozent Vol | 12 x 0 33l Einweg

-196℃ 瞬間凍結€33.7383 rev

2y ago

Hibiki Japanese Harmony Whisky 0 7 l 43% + 2 Nachtmann Tumbler in Präsentbox by Reichelts

Reichelts€119.7112 rev

3y ago

Tenjaku Whisky (1 x 0.7 L)

Tenjaku Whisky€19.661,503 rev

7y ago

Hatozaki Japanese Whisky I Pure Malt I 46% Vol. I 700ml I Komplexe Aromen von Malz Honig & Rauch I Bourbon Sherry & Mizunara Fassreifung I Japanischer Whisky aus der Kaikyō Distillery

Hatozaki€28.33704 rev

7y ago

What buyers say about japanischer whisky

What buyers praise and complain about, mined from review topics.

What buyers love

Alkoholgeschmack31%

“Super Whisky”

Geschmack insgesamt18%

“Geschmacklich gut”

Geschmack15%

“Geschmacklich gut”

Preis-Leistungs-Verhältnis8%

“Preis-Leistung sind an sich ok”

Geschenk Zweck5%

“War ein Geschenk, dass sehr gut ankam”

Frische3%

“frisch gekühlt das ideale Getränk für eine warme Sommernacht”

Süße3%

“sehr süß, Zuckerwasser”

beworben Vs Tatsächliches Produkt3%

“Artikel wie Beschreibung”

Design insgesamt3%

“Auch das Design kann vollunfänglich überzeugen”

Geruch3%

“Besonders faszinierend sind die feinen floralen Noten (fast wie ein edles Parfüm),”

What buyers complain about

Geschmack26%

“pur kaum genießbar”

Preis-Leistungs-Verhältnis21%

“Gut ber zu teuer”

beworben Vs Tatsächliches Produkt13%

“Abbildung stimmt nicht”

Geschmack insgesamt6%

“Zum Mixxen ist er zu Geschmackslos für einen Whiskey”

Alkoholgehalt6%

“Mit der Zeit wird da der Alkohol rausgehen”

Geschenk Zweck4%

“Der Whisky wird nur im Versandkarton geschickt, deshalb als Geschenk nicht optimal”

Gesamtgröße4%

“Das einzige Problem bei diesem Whisky ist, dass die Flasche zu klein ist”

Qualität insgesamt3%

“Der Whisky ist wirklich schlecht”

Geruch3%

“Man riecht den Alkohol raus”

Alkoholgeschmack2%

“Im Mund flach und etwas sprittig und im Abgang doch sehr Alkoholisch”

Common questions

Is japanischer whisky profitable to sell on Amazon Germany?: The niche generates €381K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).
How competitive is the japanischer whisky niche?: 9 brands and 73 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in japanischer whisky?: Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for japanischer whisky peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the japanischer whisky niche?: Listings span €19.66–€119.87; the average listing price is €54.20 (sweet spot $15–$100). The average incumbent carries 3,159 reviews — the moat a new listing must climb.