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Japanischer Whisky

Fail

Demand is soft, at -12.1% this quarter, so Japanischer Whisky is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€381K/yr238K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 73 sellers

Flapen Score

Japanischer Whisky against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Japanischer Whisky is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanischer Whisky market on Amazon at a glance

Shoppers on Amazon Germany searched for Japanischer Whisky 238K times last year and spent an estimated €381K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €381K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
3.0%
Market size, estimated
€381Ka year
Peak month
December2.9× the quietest month
Top search term
japanischer whisky49K searches a year

02 · Price

A sale here is worth €54.20.

Listings sell for €54.20 on average, from €19.66 to €119.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €54.20 that is €27K to €41K a year per listing.

Average price
€54.20inside the $15 to $100 sweet spot
Price range
€19.66–€119.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€27K–€41K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #201 within Bier, Wein & Spirituosen. It carries 3,159 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.5%
Average rank
#201in Bier, Wein & Spirituosen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
3,159per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
103 months

Products

Top Japanischer Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

73

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 137%
  • Brand 219%
  • Brand 318%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Japanischer Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Japanischer Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanischer whisky49K/yr
  • hibiki whisky37K/yr
  • toki27K/yr
  • whisky japan16K/yr
  • hibiki15K/yr
  • suntory whisky13K/yr
  • suntory10K/yr
  • nikka from the barrel10K/yr
  • nikka whisky9K/yr
  • yamazaki whisky9K/yr

Reviews and returns

What reviews say buyers love and hate about Japanischer Whisky

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Alkoholgeschmack”
26%of negative reviews mention “Geschmack”
0.1%of orders come back
“pur kaum genießbar”
A buyer, on “Geschmack”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Japanischer Whisky questions

Answered from the same tracked data.