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Japanischer Reis

Fail

Demand is soft, at -21.1% this quarter, so Japanischer Reis is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€134K/yr67K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
81%top-5 click share · 7 brands · 19 sellers

Flapen Score

Japanischer Reis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Japanischer Reis is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanischer Reis market on Amazon at a glance

Shoppers on Amazon Germany searched for Japanischer Reis 67K times last year and spent an estimated €134K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €134K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
7.1%
Market size, estimated
€134Ka year
Peak month
November1.5× the quietest month
Top search term
japanischer reis22K searches a year

02 · Price

A sale here is worth €28.10.

Listings sell for €28.10 on average, from €1.36 to €85.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €28.10 that is €7K to €14K a year per listing.

Average price
€28.10inside the $15 to $100 sweet spot
Price range
€1.36–€85.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #107 within Nudeln, Reis & Hülsenfrüchte. It carries 420 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
70%
Out of stock, average day
6.3%
Average rank
#107in Nudeln, Reis & Hülsenfrüchte
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
420per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Japanischer Reis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

89%

Top 20: 96%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 160%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 7%)

Demand

Japanischer Reis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Japanischer Reis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanischer reis22K/yr
  • koshihikari9K/yr
  • japanese rice10K/yr
  • yume nishiki9K/yr
  • koshihikari reis8K/yr
  • yumenishiki reis4K/yr
  • nishiki reis3K/yr
  • sushi reis 5kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Japanischer Reis

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geruch”
0.1%of orders come back
“Reis ungenießbar, total komischer Geruch”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Japanischer Reis questions

Answered from the same tracked data.