japanischer reis
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€28.10avg listing price — sweet spot $15–$100
Price range
Great€1.36–€85.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great420avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€134K€134K/yr · 67K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, japanischer reis is a €134K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
japanischer reis market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €112K–€141K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 0%
- Out of stock
- 6.3%
- Avg brand age
- 77 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
19
Top-5 brand share
89%
Top 20: 96%
Top-5 click share
81%
Top 20: 100%
Open market
7%
- Yume Nishiki60%
- 神明10%
- RICEFIELD8%
- Joy Chef7%
- --4%
- KUSUNOKI4%
- Open — no brand owns it (1 brand, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top japanischer reis search terms
- japanischer reis22K/yr
- koshihikari9K/yr
- japanese rice10K/yr
- yume nishiki9K/yr
- koshihikari reis8K/yr
- yumenishiki reis4K/yr
- nishiki reis3K/yr
- sushi reis 5kg3K/yr
Top japanischer reis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )
Yume Nishiki€27.414.6★724 rev
YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis
Yume Nishiki€85.024.6★79 rev
AKAFUJI Sushi Reis Akitakomachi 5000 g
神明€39.944.7★533 rev
JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis
Joy Chef€33.824.5★33 rev
NISHIKI Premium Musenmai Rice 10-Pound by Nishiki
--€32.244.9★17 rev
Newest
by launch date
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg
RICEFIELD€2.91384 rev
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g
RICEFIELD€1.36410 rev
JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis
Joy Chef€33.8233 rev
YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )
Yume Nishiki€27.41724 rev
YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis
Yume Nishiki€85.0279 rev
Trending
90-day click momentumRICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g
RICEFIELD€1.364.7★
NISHIKI Premium Musenmai Rice 10-Pound by Nishiki
--€32.244.9★
YUME NISHIKI - Sushi Reis 4x5kg (20kg) - Original nach Japanischer Art - Premium Koshihikari Kurzkornreis - Short Grain Rundkornreis
Yume Nishiki€85.024.6★
JOY CHEF Koshihikari Reis Sushi Reis 10 Kg Short Grain Japonica rice Sushi rice Rundkornreis Klebreis
Joy Chef€33.824.5★
YUME NISHIKI Jfc Reis (Short Grain) 5 kg ( 1er Pack )
Yume Nishiki€27.414.6★
What buyers say about japanischer reis
What buyers praise and complain about, mined from review topics.What buyers love
“Super Reis”
“Konstante Qualität, ideal für Sushi”
“Geschmacklich ist er mild”
“Perfekte Konsistenz”
“Nach dem Kochen hat er genau die richtige klebrige Konsistenz, die man für perfektes Sushi braucht,”
“Der Preis ist fair für das, was man bekommt”
“Exzellenter Reis für japanische Gerichte”
“alles hat wie gewohnt funktioniert”
“leicht süßlich, was zum Würzen mit Reisessig sehr gut passt”
“Sehr guter Reis”
What buyers complain about
“Reis ungenießbar, total komischer Geruch”
“Schechte Qualität, mit gelben Punkte und keine Rückmeldung ider Ersatzlieferung”
“Fremdmaterial im Reis”
“Klebrig ja, Geschmack anders”
“etwas höherer Preis”
“Spaß hatte man beim zubereiten jedoch nicht wirklich, schade eigentlich”
Common questions
- Is japanischer reis profitable to sell on Amazon Germany?
- The niche generates €134K/yr across 10 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the japanischer reis niche?
- 7 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in japanischer reis?
- Top complaints mined from reviews: Geruch, Qualität insgesamt, Inhaltsstoffe – insgesamt. The return rate is 0.1%.
- When does demand for japanischer reis peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the japanischer reis niche?
- Listings span €1.36–€85.02; the average listing price is €28.10 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.