Jamaica Rum
FailThe top 5 brands take 100% of clicks, so Jamaica Rum is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €32K/yr32K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 36 sellers
Flapen Score
Jamaica Rum against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Jamaica Rum is stronger. Inside it, weaker.
Market
The Jamaica Rum market on Amazon at a glance
Shoppers on Amazon Germany searched for Jamaica Rum 32K times last year and spent an estimated €32K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €32Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- jamaica rum12K searches a year
02 · Price
A sale here is worth €31.29.
Listings sell for €31.29 on average, from €9.25 to €97.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €31.29 that is €3K to €8K a year per listing.
- Average price
- €31.29inside the $15 to $100 sweet spot
- Price range
- €9.25–€97.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€8K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Bier, Wein & Spirituosen. It carries 1,050 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #184in Bier, Wein & Spirituosen
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,050per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Jamaica Rum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l
- Price
- €29.56
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 10y ago

Appleton Estate Signature Blend Rum - Vollmundiger honigfarbener Jamaica Rum pur oder für Cocktails und Longdrinks - 1 x 0 7 l
- Price
- €16.52
- Rating
- 4.5/5
- Reviews
- 1,950
- Age
- 15y ago

Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l
- Price
- €23.99
- Rating
- 4.6/5
- Reviews
- 987
- Age
- 5y ago

Wray & Nephew Overproof Rum 63% Vol. 0 7l
- Price
- €20.01
- Rating
- 4.8/5
- Reviews
- 2,756
- Age
- 13y ago

Appleton Estate Extra 12 Jahre Jamaica Rum (1 x 0.7 l)
- Price
- €33.57
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 13y ago
Trending
estimated 90-day click momentum
Hampden Pure Single Jamaican Rum aus Zuckerrohr 700 ml 46% Vol. | Fruchtige Süße Noten Würzige Noten von rotem Pfeffer & Nelken 7 Jahre in Eichenfässern gelagert Ohne künstliche Zugabe von Zucker
- Price
- €54.48
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 7y ago

Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l
- Price
- €23.99
- Rating
- 4.6/5
- Reviews
- 987
- Age
- 5y ago

Feiner Alter Asmussen Rum Original 54% mit Jamaica Rum (1 x 0.7 l) | 700 ml (1er Pack)
- Price
- €9.25
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 13y ago

Wray & Nephew Overproof Rum 63% Vol. 0 7l
- Price
- €20.01
- Rating
- 4.8/5
- Reviews
- 2,756
- Age
- 13y ago

Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l
- Price
- €29.56
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 10y ago
Newest
by launch date
Appleton Estate Reserve Blend 8 Years Old - 8 Jahre gereifter gold-brauner Jamaica Rum zum pur Genießen oder für Cocktails - 1 x 0 7 l
- Price
- €23.99
- Rating
- 4.6/5
- Reviews
- 987
- Age
- 5y ago

Hampden Pure Single Jamaican Rum aus Zuckerrohr 700 ml 46% Vol. | Fruchtige Süße Noten Würzige Noten von rotem Pfeffer & Nelken 7 Jahre in Eichenfässern gelagert Ohne künstliche Zugabe von Zucker
- Price
- €54.48
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 7y ago

Appleton Estate 12 Years Old Rare Casks |12 Jahre gereifter gold-brauner Jamaica Rum | Geschenkempfehlung | pur oder für Cocktails | 1 x 0 7 l
- Price
- €29.56
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 10y ago

Appleton Estate KINGSTON 62 Jamaica Gold Rum 40% Vol. 0 7l
- Price
- €17.12
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 10y ago

Feiner Alter Asmussen Rum Original 54% mit Jamaica Rum (1 x 0.7 l) | 700 ml (1er Pack)
- Price
- €9.25
- Rating
- 4.6/5
- Reviews
- 494
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- APPLETON85%
- Wray & Nephew5%
- Myers4%
- Asmussen3%
- Hampden2%
Demand
Jamaica Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Jamaica Rum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jamaica rum12K/yr
- appleton estate rum9K/yr
- appleton estate 124K/yr
- appleton2K/yr
- appleton estate2K/yr
- jamaika rum3K/yr
Reviews and returns
What reviews say buyers love and hate about Jamaica Rum
We read the reviews and the return reasons for every product selling here.
“dort der Rum zu teuer für uns erschien,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jamaica Rum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









