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Jamaica Rum

brand-locked demand (top 5 brands take 100% of clicks) — Jamaica Rum doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46

Market size 8Growth 20Conversion 39Competition 13Returns 99Price range 90Avg price 95Brand share 0Review moat 61Quality gap 38
This niche Category average · 1,367 niches

Is Jamaica Rum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Jamaica Rum is a €32K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Jamaica Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 3.1% of searches end in a purchase.

€32K

revenue / yr

Units sold / yr2K
Search volume / yr-10.4%32K
Conversion rate3.1%
Avg price€31.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 36
Top-5 product click share84%
Open market0%
Avg brand age100 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,050

Top Jamaica Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€3K€6K€9K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • APPLETON85%
  • Wray & Nephew5%
  • Myers4%
  • Asmussen3%
  • Hampden2%

Jamaica Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR3.1%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,050Avg BSR#184
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Jamaica Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jamaica rum12K/yr
  • appleton estate rum9K/yr
  • appleton estate 124K/yr
  • appleton2K/yr
  • appleton estate2K/yr
  • jamaika rum3K/yr

What reviews say buyers love and hate about Jamaica Rum

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Alkoholgeschmack36%

Bester Rum für Cocktails

Geschmack insgesamt25%

Super lecker

Preis-Leistungs-Verhältnis11%

Für den Preis OK

Geschenk Zweck7%

Guter Rum, war ein schönes Geschenk

Geschmack7%

Guter Geschmack

What buyers complain about

88% of reviews
Preis-Leistungs-Verhältnis25%

dort der Rum zu teuer für uns erschien,

Geschmack insgesamt25%

Schmeckt wie billiger Sprit

beworben Vs Tatsächliches Produkt25%

Nicht wie abgebildet

Bitter13%

etwas bitter und recht sprittig

Common Jamaica Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jamaica Rum 36/100 on Amazon Germany — Skip it. The niche generates €32K/yr across 10 tracked products. Search demand moved -10.4% over the last 90 days.
Search demand for Jamaica Rum on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.