Skip to content

Italienische Kekse

Italienische Kekse shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46

Market size 24Growth 44Conversion 44Competition 77Returns 100Price range 61Avg price 66Brand share 54Review moat 69Quality gap 58
This niche Category average · 1,367 niches

Is Italienische Kekse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Italienische Kekse is a €97K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.

Italienische Kekse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.4% over the last 90 days and 3.5% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr10K
Search volume / yr+15.4%196K
Conversion rate3.5%
Avg price€13.93

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers21 · 56
Top-5 product click share38%
Open market28%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement44%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews739

Top Italienische Kekse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

56

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

24%

  • Mulino Bianco32%
  • Belli26%
  • sarcia.eu6%
  • Italian Gourmet E.R.4%
  • Prato Belli4%
  • 18804%

Italienische Kekse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR3.5%Products43Brands21Top 5 Brands72%OOS Rate8.2%Rating4.4★Reviews739Avg BSR#435
6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Top Italienische Kekse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mulino bianco62K/yr
  • italienische kekse36K/yr
  • cantuccini33K/yr
  • mulino bianco kekse26K/yr
  • italienisches gebäck19K/yr
  • cantuccini mandelgebäck italien9K/yr
  • biscotti7K/yr
  • mandelgebäck4K/yr

What reviews say buyers love and hate about Italienische Kekse

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Geschmack insgesamt54%

Mega lecker

Backen10%

Kekse sind lecker

Qualität insgesamt8%

Super Ware

Geschmack6%

Geschmacklich gut

Geschenk Zweck3%

Ideal zum verschenken

What buyers complain about

63% of reviews
Geschmack insgesamt16%

Geschmacklich für mich enttäuschend

Preis-Leistungs-Verhältnis15%

Teuer

Abgestanden/verfault/verwöhnt7%

Alte kekse

Pulverisiert/zerbröselt6%

Zerdrückte und zerbröselte Kekse

Süße5%

Viel zu süß

Common Italienische Kekse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Italienische Kekse 57/100 on Amazon Germany — Worth a look. The niche generates €97K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +15.4% over the last 90 days.
Search demand for Italienische Kekse on Amazon Germany peaks in Sep, where the busiest month runs 1.9× the quietest.