Instant Kaffee
Instant Kaffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Is Instant Kaffee profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Instant Kaffee is a €441K/yr Amazon Germany market (578K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 56/100.
Instant Kaffee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.5% over the last 90 days and 5.3% of searches end in a purchase.
€441K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Instant Kaffee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Gold Instant Kaffee Mittlere Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.65
- Rating
- 4.3/5
- Reviews
- 5,237
- Age
- 1y ago
by Amazon Classic Instant Kaffee Dunkle Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.32
- Rating
- 4.2/5
- Reviews
- 682
- Age
- 3y ago
NESCAFE NESCAFÉ CLASSIC Crema löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Instant-Kaffee mit samtiger Crema koffeinhaltig 1er Pack 200g
- Price
- €7.87
- Rating
- 4.6/5
- Reviews
- 1,421
- Age
- 6y ago
NESCAFÉ GOLD Original löslicher Bohnenkaffee Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 1er Pack (1 x 200g)
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 1,054
- Age
- 6y ago
NESCAFÉ CLASSIC löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 200g)
- Price
- €7.70
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 12y ago
Trending
90-day click momentum
NESCAFÉ GOLD Original löslicher Bohnenkaffee Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 1er Pack (1x100g)
- Price
- €9.14
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 10y ago
Jacobs Crema löslicher Bohnenkaffee Instant Kaffee 200 g im Glas für 112 Getränke
- Price
- €9.71
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 2y ago
by Amazon Classic Instant Kaffee Dunkle Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.32
- Rating
- 4.2/5
- Reviews
- 682
- Age
- 3y ago
NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago
Jacobs Espresso löslicher Bohnenkaffee Instant Kaffee 100 g im Glas für 56 Getränke
- Price
- €5.34
- Rating
- 4.5/5
- Reviews
- 1,232
- Age
- 9y ago
Newest
by launch date
Melitta Barista Crema Gold 200g | Instant-Kaffee | löslicher Bohnenkaffee |feine Crema | lösliches Granulat | Getränkepulver für bis zu 20 Liter Kaffeegetränk
- Price
- €9.04
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 8mo ago
STARBUCKS Medium Roast Premium Löslicher Kaffee mit weichen und ausgewogenen Noten 100% Arabica-Kaffee 1er Pack (50 Sticks x 2 3g)
- Price
- €21.21
- Rating
- 4.3/5
- Reviews
- 505
- Age
- 1y ago
NESCAFÉ 3in1 XXL Pack Getränkepulver-Sticks mit löslichem Bohnenkaffee Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen 1er Pack (30 Sticks à 16 5g)
- Price
- €5.75
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago
NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago
NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
- Price
- €5.29
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
60
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
3%
- NESCAFÉ49%
- by Amazon25%
- Jacobs16%
- Melitta3%
- STARBUCKS2%
- KRÜGER2%
- Open — no brand owns it (3 brands, 3%)
Instant Kaffee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Instant Kaffee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- instant kaffee146K/yr
- löslicher kaffee105K/yr
- nescafe gold86K/yr
- instant coffee26K/yr
- nescafe classic19K/yr
- kaffee löslich27K/yr
- jacobs26K/yr
- instantkaffee20K/yr
- jacobs kaffee40K/yr
- nescafe crema13K/yr
What reviews say buyers love and hate about Instant Kaffee
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Für mich der beste Instant - Kaffee”
“Super Geschmack”
“Bestens für ice Coffee geeignet”
“Super Produkt”
“Preis, Leistung voll ok”
What buyers complain about
75% of reviews“Schmeckt nicht”
“aber in der Preisklasse bessere Anbieter.”
“Schlechter Geschmack”
“Bitter”
“Irreführend”
Common Instant Kaffee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
