Instant Kaffee
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Instant Kaffee is a Maybe.
- Flapen Score
- 56 / 100Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 4656
- Market size
- €441K/yr578K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 60 sellers
Flapen Score
Instant Kaffee against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Instant Kaffee is stronger. Inside it, weaker.
Market
The Instant Kaffee market on Amazon at a glance
Shoppers on Amazon Germany searched for Instant Kaffee 578K times last year and spent an estimated €441K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €441K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- €441Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- instant kaffee146K searches a year
02 · Price
A sale here is worth €14.52.
Listings sell for €14.52 on average, from €2.04 to €66.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €14.52 that is €15K to €18K a year per listing.
- Average price
- €14.52under the $15 to $100 sweet spot
- Price range
- €2.04–€66.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €15K–€18K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Getränke, Kaffee & Tee. It carries 665 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 86%
- Out of stock, average day
- 0.2%
- Average rank
- #88in Getränke, Kaffee & Tee
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 665per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Instant Kaffee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Gold Instant Kaffee Mittlere Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.65
- Rating
- 4.3/5
- Reviews
- 5,237
- Age
- 1y ago

by Amazon Classic Instant Kaffee Dunkle Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.32
- Rating
- 4.2/5
- Reviews
- 682
- Age
- 3y ago

NESCAFE NESCAFÉ CLASSIC Crema löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Instant-Kaffee mit samtiger Crema koffeinhaltig 1er Pack 200g
- Price
- €7.87
- Rating
- 4.6/5
- Reviews
- 1,421
- Age
- 6y ago

NESCAFÉ GOLD Original löslicher Bohnenkaffee Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 1er Pack (1 x 200g)
- Price
- €10.06
- Rating
- 4.5/5
- Reviews
- 1,054
- Age
- 6y ago

NESCAFÉ CLASSIC löslicher Bohnenkaffee aus mitteldunkel gerösteten Kaffeebohnen kräftiger Geschmack & intensives Aroma koffeinhaltig 1er Pack (1 x 200g)
- Price
- €7.70
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 12y ago
Trending
estimated 90-day click momentum
NESCAFÉ GOLD Original löslicher Bohnenkaffee Instant-Kaffee aus erlesenen Kaffeebohnen koffeinhaltig 1er Pack (1x100g)
- Price
- €9.14
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 10y ago

Jacobs Crema löslicher Bohnenkaffee Instant Kaffee 200 g im Glas für 112 Getränke
- Price
- €9.71
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 2y ago

by Amazon Classic Instant Kaffee Dunkle Röstung 200g 1er-Pack - Rainforest Alliance-Zertifizierung
- Price
- €5.32
- Rating
- 4.2/5
- Reviews
- 682
- Age
- 3y ago

NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago

Jacobs Espresso löslicher Bohnenkaffee Instant Kaffee 100 g im Glas für 56 Getränke
- Price
- €5.34
- Rating
- 4.5/5
- Reviews
- 1,232
- Age
- 9y ago
Newest
by launch date
Melitta Barista Crema Gold 200g | Instant-Kaffee | löslicher Bohnenkaffee |feine Crema | lösliches Granulat | Getränkepulver für bis zu 20 Liter Kaffeegetränk
- Price
- €9.04
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 8mo ago

STARBUCKS Medium Roast Premium Löslicher Kaffee mit weichen und ausgewogenen Noten 100% Arabica-Kaffee 1er Pack (50 Sticks x 2 3g)
- Price
- €21.21
- Rating
- 4.3/5
- Reviews
- 505
- Age
- 1y ago

NESCAFÉ 3in1 XXL Pack Getränkepulver-Sticks mit löslichem Bohnenkaffee Creamer & Zucker Instant-Kaffee aus erlesenen Kaffeebohnen 1er Pack (30 Sticks à 16 5g)
- Price
- €5.75
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago

NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago

NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
- Price
- €5.29
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
60
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
3%
- NESCAFÉ49%
- by Amazon25%
- Jacobs16%
- Melitta3%
- STARBUCKS2%
- KRÜGER2%
- Open — no brand owns it (3 brands, 3%)
Demand
Instant Kaffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Instant Kaffee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- instant kaffee146K/yr
- löslicher kaffee105K/yr
- nescafe gold86K/yr
- instant coffee26K/yr
- nescafe classic19K/yr
- kaffee löslich27K/yr
- jacobs26K/yr
- instantkaffee20K/yr
- jacobs kaffee40K/yr
- nescafe crema13K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Kaffee
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Kaffee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









