Instant Kaffee
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Instant Kaffee is a Maybe.
- Flapen Score
- 56 / 100Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 4656
- Market size
- €441K/yr578K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 60 sellers
Flapen Score
Instant Kaffee against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Instant Kaffee is stronger. Inside it, weaker.
Market
The Instant Kaffee market on Amazon at a glance
Shoppers on Amazon Germany searched for Instant Kaffee 578K times last year and spent an estimated €441K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €441K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- €441Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- instant kaffee146K searches a year
02 · Price
A sale here is worth €14.52.
Listings sell for €14.52 on average, from €2.04 to €66.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €14.52 that is €15K to €18K a year per listing.
- Average price
- €14.52under the $15 to $100 sweet spot
- Price range
- €2.04–€66.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €15K–€18K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Getränke, Kaffee & Tee. It carries 665 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 86%
- Out of stock, average day
- 0.2%
- Average rank
- #88in Getränke, Kaffee & Tee
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 665per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Instant Kaffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
60
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
3%
- Brand 149%
- Brand 225%
- Brand 316%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
Instant Kaffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Instant Kaffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant kaffee146K/yr
- löslicher kaffee105K/yr
- nescafe gold86K/yr
- instant coffee26K/yr
- nescafe classic19K/yr
- kaffee löslich27K/yr
- jacobs26K/yr
- instantkaffee20K/yr
- jacobs kaffee40K/yr
- nescafe crema13K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Kaffee
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Kaffee questions
Answered from the same tracked data.









