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Instant Kaffee

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Instant Kaffee is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€441K/yr578K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
42%top-5 click share · 9 brands · 60 sellers

Flapen Score

Instant Kaffee against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Instant Kaffee is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Kaffee market on Amazon at a glance

Shoppers on Amazon Germany searched for Instant Kaffee 578K times last year and spent an estimated €441K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €441K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
5.3%
Market size, estimated
€441Ka year
Peak month
July1.4× the quietest month
Top search term
instant kaffee146K searches a year

02 · Price

A sale here is worth €14.52.

Listings sell for €14.52 on average, from €2.04 to €66.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €14.52 that is €15K to €18K a year per listing.

Average price
€14.52under the $15 to $100 sweet spot
Price range
€2.04–€66.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€15K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Getränke, Kaffee & Tee. It carries 665 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
86%
Out of stock, average day
0.2%
Average rank
#88in Getränke, Kaffee & Tee
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
665per listing
Listings tracked
35

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Instant Kaffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

3%

  • Brand 149%
  • Brand 225%
  • Brand 316%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Instant Kaffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Instant Kaffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant kaffee146K/yr
  • löslicher kaffee105K/yr
  • nescafe gold86K/yr
  • instant coffee26K/yr
  • nescafe classic19K/yr
  • kaffee löslich27K/yr
  • jacobs26K/yr
  • instantkaffee20K/yr
  • jacobs kaffee40K/yr
  • nescafe crema13K/yr

Reviews and returns

What reviews say buyers love and hate about Instant Kaffee

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Geschmack insgesamt”
27%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Instant Kaffee questions

Answered from the same tracked data.