Instant Espresso
FailThe top 5 brands take 99% of clicks, so Instant Espresso is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €78K/yr79K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 33 sellers
Flapen Score
Instant Espresso against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Instant Espresso is stronger. Inside it, weaker.
Market
The Instant Espresso market on Amazon at a glance
Shoppers on Amazon Germany searched for Instant Espresso 79K times last year and spent an estimated €78K. The top 5 brands take 99% of clicks. Demand peaks in Mar–May–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 7.4%
- Market size, estimated
- €78Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- jacobs espresso sticks23K searches a year
02 · Price
A sale here is worth €13.37.
Listings sell for €13.37 on average, from €2.04 to €38.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.37 that is €3K to €7K a year per listing.
- Average price
- €13.37under the $15 to $100 sweet spot
- Price range
- €2.04–€38.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #111 within Getränke, Kaffee & Tee. It carries 494 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 82%
- Out of stock, average day
- 13.1%
- Average rank
- #111in Getränke, Kaffee & Tee
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 494per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Instant Espresso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jacobs Typ Espresso löslicher Bohnenkaffee als Stick Instant Kaffee 12 x 20 Einzelportion à 1 8 g für 240 Getränke
- Price
- €32.52
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago

Jacobs Espresso löslicher Bohnenkaffee Instant Kaffee 100 g im Glas für 56 Getränke
- Price
- €5.34
- Rating
- 4.5/5
- Reviews
- 1,232
- Age
- 9y ago

NESCAFÉ Dolce Gusto NESCAFÉ GOLD Typ Espresso löslicher Instant-Espresso-Kaffee mit 100% feinen Arabica Kaffeebohnen koffeinhaltig mit samtiger Crema 1er Pack (1 x 100g)
- Price
- €5.96
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 6y ago

Nescafé Gold Typ ESPRESSO 6er Pack (6 x 100 g)
- Price
- €38.60
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 7y ago

NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.05
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 5mo ago
Trending
estimated 90-day click momentum
NESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.04
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 5mo ago

NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.05
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 5mo ago

NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.06
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 5mo ago

NESCAFÉ Classic Sticks löslicher Bohnenkaffee in praktischen Einzelportionen kräftiger Geschmack und intensives Aroma 200g 100er Pack (100 x 2g)
- Price
- €14.25
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 1y ago

Lavazza Espresso Italiano Classico Gemahlener Kaffee mit Blumigen & Fruchtigen Aromanoten Ideal für Mokka-Kanne oder Filterkaffee 100 % Arabica Intensität 5 Mittlere Röstung 1 Dose à 250 g
- Price
- €6.10
- Rating
- 4.6/5
- Reviews
- 2,348
- Age
- 6y ago
Newest
by launch date
NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.05
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 5mo ago

NESCAFÉ Espresso Concentrate Style Caramel aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Karamell-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.04
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 5mo ago

NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
- Price
- €5.06
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 5mo ago

Jacobs Typ Espresso löslicher Bohnenkaffee als Stick Instant Kaffee 12 x 20 Einzelportion à 1 8 g für 240 Getränke
- Price
- €32.52
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago

Jacobs Krönung löslicher Bohnenkaffee als Stick Instant Kaffee 12 x 20 Einzelportion à 1 8 g für 240 Getränke
- Price
- €32.44
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
33
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Jacobs47%
- NESCAFÉ38%
- Lavazza7%
- Der-Franz4%
- Mount Hagen3%
- Naturata1%
Demand
Instant Espresso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Instant Espresso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jacobs espresso sticks23K/yr
- nescafe espresso8K/yr
- instant espresso11K/yr
- espresso sticks11K/yr
- espresso löslich6K/yr
- espresso instant6K/yr
- löslicher espresso4K/yr
- nescafe espresso löslich3K/yr
- jacobs espresso sticks 25 portionen / packung 4er pack 4 x 45 g4K/yr
- jacobs espresso sticks angebot3K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Espresso
We read the reviews and the return reasons for every product selling here.
“25% Preisanstieg,etwas heftig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Espresso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









