Is Instant Espresso profitable to sell on Amazon Germany?

Flapen scores Instant Espresso 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €78K a year across 17 tracked products. 5 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -5.4% in the last 90 days.

How competitive is the Instant Espresso niche on Amazon Germany?

6 brands and 33 sellers compete in Instant Espresso on Amazon Germany. The top 5 Instant Espresso products take 73% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Instant Espresso?

Instant Espresso buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Süße. An estimated 0.1% of orders come back.

When does demand for Instant Espresso peak?

Search demand for Instant Espresso on Amazon Germany peaks in Mar–May–Nov, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Instant Espresso niche?

Instant Espresso sells for €13.37 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.04 to €38.60. The average product has 494 reviews, the count a new listing must catch up to.

Instant Espresso

Fail

The top 5 brands take 99% of clicks, so Instant Espresso is a Fail.

Flapen Score: 42
42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size: €78K/yr79K searches / yr
90-day growth: -5.4%search demand this quarter
Competition: 73%top-5 click share · 6 brands · 33 sellers

Flapen Score

Instant Espresso against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Instant Espresso is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Instant Espresso market on Amazon at a glance

Shoppers on Amazon Germany searched for Instant Espresso 79K times last year and spent an estimated €78K. The top 5 brands take 99% of clicks. Demand peaks in Mar–May–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -5.4%
Conversion, latest week: 7.4%
Market size, estimated: €78Ka year
Peak month: March2.4× the quietest month
Top search term: jacobs espresso sticks23K searches a year

02 · Price

A sale here is worth €13.37.

Listings sell for €13.37 on average, from €2.04 to €38.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.37 that is €3K to €7K a year per listing.

Average price: €13.37under the $15 to $100 sweet spot
Price range: €2.04–€38.60
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #111 within Getränke, Kaffee & Tee. It carries 494 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 59%
Prime listings: 82%
Out of stock, average day: 13.1%
Average rank: #111in Getränke, Kaffee & Tee
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 494per listing
Listings tracked: 17

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Instant Espresso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 147%
Brand 238%
Brand 37%
Brand 44%
Brand 53%
Brand 61%

Demand

Instant Espresso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, May, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Instant Espresso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

jacobs espresso sticks23K/yr -29.5%5.6% conv.
nescafe espresso8K/yr +63.5%7.4% conv.
instant espresso11K/yr +17.1%4.5% conv.
espresso sticks11K/yr -21.7%3.4% conv.
espresso löslich6K/yr +3.7%4.5% conv.
espresso instant6K/yr -3.5%6.1% conv.
löslicher espresso4K/yr +40.2%4.9% conv.
nescafe espresso löslich3K/yr +8.1%8.4% conv.
jacobs espresso sticks 25 portionen / packung 4er pack 4 x 45 g4K/yr -36.9%2.4% conv.
jacobs espresso sticks angebot3K/yr -47.3%3.4% conv.