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Illy Kaffeebohnen

Fail

The top 5 brands take 100% of clicks, so Illy Kaffeebohnen is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€364K/yr250K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
75%top-5 click share · 2 brands · 37 sellers

Flapen Score

Illy Kaffeebohnen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Illy Kaffeebohnen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Illy Kaffeebohnen market on Amazon at a glance

Shoppers on Amazon Germany searched for Illy Kaffeebohnen 250K times last year and spent an estimated €364K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €364K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
6.4%
Market size, estimated
€364Ka year
Peak month
December1.9× the quietest month
Top search term
illy kaffeebohnen113K searches a year

02 · Price

A sale here is worth €22.66.

Listings sell for €22.66 on average, from €6.57 to €82.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At €22.66 that is €45K to €57K a year per listing.

Average price
€22.66inside the $15 to $100 sweet spot
Price range
€6.57–€82.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
€45K–€57K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Getränke, Kaffee & Tee. It carries 2,059 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#80in Getränke, Kaffee & Tee
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
2,059per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Illy Kaffeebohnen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%
  • Open — no brand owns it (0%)

Demand

Illy Kaffeebohnen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Illy Kaffeebohnen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • illy kaffeebohnen113K/yr
  • illy51K/yr
  • illy kaffee23K/yr
  • illy classico9K/yr
  • illy espresso bohnen11K/yr
  • illy classico bohnen6K/yr
  • espresso bohnen 250g6K/yr
  • kaffeebohnen 250g7K/yr
  • illy espresso6K/yr
  • kaffeebohnen illy6K/yr

Reviews and returns

What reviews say buyers love and hate about Illy Kaffeebohnen

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“schade für das Geld”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Illy Kaffeebohnen questions

Answered from the same tracked data.