Is illy kaffeebohnen profitable to sell on Amazon Germany?

The niche generates €364K/yr across 13 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (45/100).

How competitive is the illy kaffeebohnen niche?

2 brands and 37 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in illy kaffeebohnen?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.1%.

When does demand for illy kaffeebohnen peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the illy kaffeebohnen niche?

Listings span €6.57–€82.39; the average listing price is €22.66 (sweet spot $15–$100). The average incumbent carries 2,059 reviews — the moat a new listing must climb.

illy kaffeebohnen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€22.66

avg listing price — sweet spot $15–$100

Price range

Great€6.57–€82.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good€364K

€364K/yr · 250K searches

Review moat

Okay2,058.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, illy kaffeebohnen is a €364K/yr Amazon Germany market (250K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

illy kaffeebohnen market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: €453K–€567K; units × avg price
Conversion rate: 6.4%
Avg BSR: #80
Page quality: 0%
Prime: 77%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

illy84%
Illy16%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top illy kaffeebohnen search terms

illy kaffeebohnen113K/yr -9.2%6.7% conv.
illy51K/yr -5.0%4.2% conv.
illy kaffee23K/yr -33.5%4.8% conv.
illy classico9K/yr -18.1%6.3% conv.
illy espresso bohnen11K/yr -40.6%5.6% conv.
illy classico bohnen6K/yr -8.3%8.3% conv.
espresso bohnen 250g6K/yr -16.2%1.1% conv.
kaffeebohnen 250g7K/yr -32.1%0.8% conv.
illy espresso6K/yr -30.4%4.0% conv.
kaffeebohnen illy6K/yr -22.9%6.0% conv.

All search terms

Top illy kaffeebohnen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

illy Kaffeebohnen Zum Mahlen CLASSICO 100% Arabica mit Noten von Orangenblüten und Jasmin Sanfter Geschmack und Süßer Nachgeschmack 1 Dose mit 250g

illy€6.574.6★8,920 rev

illy Kaffeebohnen Zum Mahlen CLASSICO 100% Arabica mit Noten von Orangenblüten und Jasmin Sanfter Geschmack und Süßer Nachgeschmack 1 Dose mit 500g

illy€15.854.7★707 rev

illy Kaffeebohnen Zum Mahlen INTENSO 100% Arabica mit Aromen von Kakao und Trockenfrüchten Vollmundiger und Kräftiger Nachgeschmack 1 Dose mit 250g

Illy€6.604.5★2,524 rev

illy Espresso normale Röstung 250g ganze Bohne 12er Pack

illy€82.064.7★265 rev

illy Kaffeebohnen Zum Mahlen INTENSO 100% Arabica mit Aromen von Kakao und Trockenfrüchten Vollmundiger und Kräftiger Nachgeschmack 1 Dose mit 500g

illy€15.244.6★428 rev

Newest

by launch date

illy Kaffeebohnen Zum Mahlen CLASSICO 100% Arabica mit Noten von Orangenblüten und Jasmin Sanfter Geschmack und Süßer Nachgeschmack 1 Dose mit 500g

illy€15.85707 rev

1y ago

illy Kaffeebohnen Zum Mahlen INTENSO 100% Arabica mit Aromen von Kakao und Trockenfrüchten Vollmundiger und Kräftiger Nachgeschmack 1 Dose mit 500g

illy€15.24428 rev

1y ago

illy Kaffeebohnen Arabica Selection Costa Rica 100% Arabica mit Karamell- Schokoladen- und Vanillenoten süßer Geschmack 1 Dose mit 250g

illy€8.17371 rev

5y ago

illy Kaffeebohnen Arabica Kaffeebohnen Auswahl Guatemala 6er Pack (6 x 250 g)

illy€42.17182 rev

5y ago

illy Classico Classic Roast 100 % Arabica Ganze Bohne

illy€7.67999 rev

7y ago

What buyers say about illy kaffeebohnen

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Super Espresso CLASSICO”

Koffeingehalt21%

“Best Coffee”

Geschmack16%

“Mega Geschmack”

Qualität insgesamt7%

“Man merkt einfach, dass hier Wert auf Qualität gelegt wird”

Preis-Leistungs-Verhältnis3%

“Guter Preis von Amazon”

Frische3%

“Frische Röstung”

Geruch3%

“ausgewogenes Aroma mit feinen Noten von Schokolade, geröstetem Brot und einem Hauch Karamell.”

Gesamtgröße2%

“Passt”

Bitter1%

“Genau das, was ich morgens gerne trinke, ohne dass es zu bitter oder zu stark wird”

Umweltfreundlichkeit1%

“Der Beutel ist auf jeden Fall nachhaltiger”

What buyers complain about

Preis-Leistungs-Verhältnis25%

“schade für das Geld”

Geschmack insgesamt18%

“Schmeckt ungewohnt schlecht”

Geschmack10%

“Leider sehr schlechter Geschmack, hantig und bitter”

Bitter8%

“Schmeckt zu Bitter”

Verbrannt/geröstet/überbacken7%

“eine sehr verbrannte Röstung”

Lagertemperatur5%

“Kam verbeult an”

Geruch3%

“Beim ersten Öffnen der Dose nur schwacher Kaffeegeruch”

Umweltfreundlichkeit3%

“Nicht sehr umweltfreundlich”

Koffeingehalt3%

“Hatte besseren Kaffee erwartet”

Common questions

Is illy kaffeebohnen profitable to sell on Amazon Germany?: The niche generates €364K/yr across 13 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (45/100).
How competitive is the illy kaffeebohnen niche?: 2 brands and 37 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in illy kaffeebohnen?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
When does demand for illy kaffeebohnen peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the illy kaffeebohnen niche?: Listings span €6.57–€82.39; the average listing price is €22.66 (sweet spot $15–$100). The average incumbent carries 2,059 reviews — the moat a new listing must climb.