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Illy Kaffeebohnen

brand-locked demand (top 5 brands take 100% of clicks) — Illy Kaffeebohnen doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

Market size 54Growth 18Conversion 70Competition 21Returns 100Price range 86Avg price 94Brand share 0Review moat 44Quality gap 33
This niche Category average · 1,367 niches

Is Illy Kaffeebohnen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Illy Kaffeebohnen is a €364K/yr Amazon Germany market (250K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Illy Kaffeebohnen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 6.4% of searches end in a purchase.

€364K

revenue / yr

Units sold / yr25K
Search volume / yr-14.9%250K
Conversion rate6.4%
Avg price€22.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 37
Top-5 product click share75%
Open market0%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,059

Top Illy Kaffeebohnen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€36K€73K€109K€145K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • illy84%
  • Illy16%
  • Open — no brand owns it (0%)

Illy Kaffeebohnen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume250KCVR6.4%Products13Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,059Avg BSR#80
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Illy Kaffeebohnen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • illy kaffeebohnen113K/yr
  • illy51K/yr
  • illy kaffee23K/yr
  • illy classico9K/yr
  • illy espresso bohnen11K/yr
  • illy classico bohnen6K/yr
  • espresso bohnen 250g6K/yr
  • kaffeebohnen 250g7K/yr
  • illy espresso6K/yr
  • kaffeebohnen illy6K/yr

What reviews say buyers love and hate about Illy Kaffeebohnen

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geschmack insgesamt37%

Super Espresso CLASSICO

Koffeingehalt21%

Best Coffee

Geschmack16%

Mega Geschmack

Qualität insgesamt7%

Man merkt einfach, dass hier Wert auf Qualität gelegt wird

Preis-Leistungs-Verhältnis3%

Guter Preis von Amazon

What buyers complain about

80% of reviews
Preis-Leistungs-Verhältnis25%

schade für das Geld

Geschmack insgesamt18%

Schmeckt ungewohnt schlecht

Geschmack10%

Leider sehr schlechter Geschmack, hantig und bitter

Bitter8%

Schmeckt zu Bitter

Verbrannt/geröstet/überbacken7%

eine sehr verbrannte Röstung

Common Illy Kaffeebohnen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Illy Kaffeebohnen 45/100 on Amazon Germany — Skip it. The niche generates €364K/yr across 13 tracked products. Search demand moved -14.9% over the last 90 days.
Search demand for Illy Kaffeebohnen on Amazon Germany is steady year-round — the busiest month runs 1.9× the quietest.