hummerpaste
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible90.52avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.64avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.29–€27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€62K€62K/yr · 66K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hummerpaste is a €62K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hummerpaste market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €76K–€101K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #437
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 4%
- Out of stock
- 2.1%
- Avg brand age
- 61 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
19
Top-5 brand share
97%
Top 20: 99%
Top-5 click share
56%
Top 20: 92%
Open market
2%
- Langbein40%
- Lacroix26%
- minafood15%
- n.v.11%
- MIGASE4%
- Miss Mary of Sweden1%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 15 weeks — -36.4% search growth over the last 90 days.Top hummerpaste search terms
- lacroix21K/yr
- hummerpaste20K/yr
- langbein6K/yr
- lacroix suppen6K/yr
- lacroix paste4K/yr
- jürgen langbein5K/yr
- hummerbutter4K/yr
Top hummerpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jürgen Langbein - Hummer Paste 500 g
Langbein€13.104.4★306 rev
Jürgen Langbein Gourmet Hummer Paste fuer Suppen und Saucen 500g
n.v.€11.204.6★227 rev
Lacroix Paste Rind 40 g
Lacroix€1.454.7★46 rev
LAC.KRUSTENTIER PASTE 40G
Lacroix€1.394.5★68 rev
HUMMER-PASTE von Jürgen Langbein 10x50g
Langbein€15.944.4★160 rev
Newest
by launch date
Jürgen Langbein Hummerpaste Feine Küche für Suppen & Saucen Intensiver Hummergeschmack + minafood Notizblock
minafood€13.400 rev
HUMMER-PASTE von Jürgen Langbein 50g
Langbein€3.5594 rev
minafood-Set: 5x50g Krebs-PASTE & 5x50g Hummer-Paste von Jürgen Langbein
minafood€17.216 rev
minafood-Set 5x50g HUMMER-PASTE von Jürgen Langbein
minafood€9.305 rev
minafood-Set: 10x50g HUMMER-PASTE von Jürgen Langbein
minafood€17.961 rev
Trending
90-day click momentum
Miss Mary of Sweden Cool Sensation Radlerhose Damen Nahtlose kühlende Unterhose mit langem Bein gegen Reibung an den Oberschenkeln 44 Beige
Miss Mary of Sweden€24.724.5★
Jürgen Langbein Hummerpaste Feine Küche für Suppen & Saucen Intensiver Hummergeschmack + minafood Notizblock
minafood€13.400.0★
minafood-Set: 10x50g HUMMER-PASTE von Jürgen Langbein
minafood€17.965.0★
Lacroix Pfifferling Creme-Suppe 6x400ml
MIGASE€25.235.0★
minafood-Set 5x50g HUMMER-PASTE von Jürgen Langbein
minafood€9.304.0★
What buyers say about hummerpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Leckerchen”
“Sehr gutes Produkt”
“Super Geschmack”
“Kochen immer wieder gerne mit”
“Super Produkt zu einem fairen Preis”
“Passt super”
“Super zu fischsuppe”
“Mein Gericht war mit dieser Paste perfekt”
“Tolle Verstärkung für meine garnelengerichte in Soße”
“Erspart in der Küche jede Menge Zeit und Energie”
What buyers complain about
“Diese Paste hat kaum Geschmack”
“der ganze Inhalt war vernässt”
“Schmeckt mir nicht”
“Reklamation”
“der Preis ist zu teuer.”
“Einfach nur rotes Palmfett”
“das sind 6 bis 7 MeersalzKÖRNER!.”
Top return reasons
Common questions
- Is hummerpaste profitable to sell on Amazon Germany?
- The niche generates €62K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the hummerpaste niche?
- 7 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hummerpaste?
- Top complaints mined from reviews: Geschmack, Feucht/Trocken, Geschmack insgesamt. The return rate is 0.0%.
- What does it cost to enter the hummerpaste niche?
- Listings span €1.29–€27.57; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.