How competitive is the Hummerpaste niche on Amazon Germany?

7 brands and 19 sellers compete in Hummerpaste on Amazon Germany. The top 5 Hummerpaste products take 56% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Hummerpaste niche?

Hummerpaste sells for €12.64 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.29–€27.57. The average incumbent carries 91 reviews — the moat a new listing must climb.

Hummerpaste

soft demand (-36.4% this quarter) — Hummerpaste doesn't clear our bar today.

Flapen Score

Skip it

Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46

This niche Category average · 1,367 niches

Is Hummerpaste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hummerpaste is a €62K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.

Hummerpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.4% over the last 90 days and 7.4% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr8K

Search volume / yr-36.4%66K

Conversion rate7.4%

Avg price€12.64

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 19

Top-5 product click share56%

Open market3%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Hummerpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jürgen Langbein - Hummer Paste 500 g

Price: €13.10
Rating: 4.4/5
Reviews: 306
Age: 8y ago

Jürgen Langbein Gourmet Hummer Paste fuer Suppen und Saucen 500g

Price: €11.20
Rating: 4.6/5
Reviews: 227
Age: 4y ago

Lacroix Paste Rind 40 g

Price: €1.45
Rating: 4.7/5
Reviews: 46
Age: 15y ago

LAC.KRUSTENTIER PASTE 40G

Price: €1.39
Rating: 4.5/5
Reviews: 68
Age: 9y ago

HUMMER-PASTE von Jürgen Langbein 10x50g

Price: €15.94
Rating: 4.4/5
Reviews: 160
Age: 12y ago

Newest

by launch date

Jürgen Langbein Hummerpaste Feine Küche für Suppen & Saucen Intensiver Hummergeschmack + minafood Notizblock

Price: €13.40
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

HUMMER-PASTE von Jürgen Langbein 50g

Price: €3.55
Rating: 4.3/5
Reviews: 94
Age: 1y ago

minafood-Set: 5x50g Krebs-PASTE & 5x50g Hummer-Paste von Jürgen Langbein

Price: €17.21
Rating: 4.6/5
Reviews: 6
Age: 1y ago

minafood-Set 5x50g HUMMER-PASTE von Jürgen Langbein

Price: €9.30
Rating: 4.0/5
Reviews: 5
Age: 1y ago

minafood-Set: 10x50g HUMMER-PASTE von Jürgen Langbein

Price: €17.96
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 99%

Top-5 click share

56%

Top 20: 92%

Open market

Langbein40%
Lacroix26%
minafood15%
n.v.11%
MIGASE4%
Miss Mary of Sweden1%
Open — no brand owns it (1 brand, 2%)

Hummerpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR7.4%Products27Brands7Top 5 Brands97%OOS Rate2.1%Rating4.5★Reviews91Avg BSR#437

Top Hummerpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lacroix21K/yr -43.1%0.7% conv.
hummerpaste20K/yr -35.2%9.5% conv.
langbein6K/yr -27.9%1.1% conv.
lacroix suppen6K/yr -33.9%1.9% conv.
lacroix paste4K/yr -31.4%8.1% conv.
jürgen langbein5K/yr -35.8%1.5% conv.
hummerbutter4K/yr -26.8%3.5% conv.

What reviews say buyers love and hate about Hummerpaste

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Geschmack insgesamt35%

“Leckerchen”

Qualität insgesamt22%

“Sehr gutes Produkt”

Geschmack19%

“Super Geschmack”

Kochanleitung6%

“Kochen immer wieder gerne mit”

Preis-Leistungs-Verhältnis5%

“Super Produkt zu einem fairen Preis”

What buyers complain about

86% of reviews

Geschmack21%

“Diese Paste hat kaum Geschmack”

Feucht/Trocken14%

“der ganze Inhalt war vernässt”

Geschmack insgesamt14%

“Schmeckt mir nicht”

beworben Vs Tatsächliches Produkt14%

“Reklamation”

Preis-Leistungs-Verhältnis7%

“der Preis ist zu teuer.”

Hummerpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

56%

2Taillenpassform

25%

3Oberschenkel fit

4Lücke/Loch

5Materialqualität

Common Hummerpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hummerpaste 43/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -36.4% over the last 90 days.

Hummerpaste buyers on Amazon Germany complain most about Geschmack, Feucht/Trocken, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.