Is hühnerbrühe profitable to sell on Amazon Germany?

The niche generates €60K/yr across 15 tracked products. 90-day search growth is -36.1%. Flapen's verdict: Skip it (46/100).

How competitive is the hühnerbrühe niche?

12 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in hühnerbrühe?

Top complaints mined from reviews: Salzgehalt, Geschmack insgesamt, Geschmack. The return rate is 0.1%.

What does it cost to enter the hühnerbrühe niche?

Listings span €1.21–€28.85; the average listing price is €10.96 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.

hühnerbrühe

Skip it

Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great167.87

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€1.21–€28.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.96

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€60K

€60K/yr · 65K searches

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, hühnerbrühe is a €60K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hühnerbrühe market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €88K–€110K; units × avg price
Conversion rate: 8.5%
Avg BSR: #269
Page quality: 0%
Prime: 73%
Sponsored: 27%
Out of stock: 7.7%
Avg brand age: 71 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

Knorr23%
Larco15%
Alnatura14%
Aneto11%
Maggi8%
NESTLE PROFESSIONAL8%

Demand

Weekly Amazon search volume, last 30 weeks — -36.1% search growth over the last 90 days.

Open Trend

Top hühnerbrühe search terms

hühnerbrühe35K/yr -35.0%2.6% conv.
hühnerbrühe pulver8K/yr -20.4%1.9% conv.
hühnerbrühe bio7K/yr -52.1%2.0% conv.
chicken broth4K/yr -32.7%2.0% conv.
chicken stock5K/yr -40.3%2.9% conv.
knorr hühnerbrühe3K/yr -25.7%2.8% conv.
hühnerbrühe im glas3K/yr -64.8%3.9% conv.

All search terms

Top hühnerbrühe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Knorr Bouillon Pur Huhn leckere Hühnerbouillon mit vollem Geschmack 6x 28 g

Knorr€1.644.6★738 rev

Larco Hühnerbrühe Glas 340ml

Larco€1.653.8★180 rev

Alnatura Bio Hühner Bouillon 6 Würfel 66g

Alnatura€1.214.4★140 rev

Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l

Aneto€23.194.4★209 rev

MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)

Maggi€11.894.5★136 rev

Newest

by launch date

by Amazon Rinderbrühe 250g ergibt 12 5L

by Amazon€2.22479 rev

2y ago

Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l

Aneto€23.19209 rev

3y ago

Knorr Hühner Kraftbouillon 1000 g

Knorr€28.8521 rev

3y ago

MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)

Maggi€11.89136 rev

4y ago

Delikatess-Suppe mit Suppengrün (900g Dose) 45 Liter Gemüse Brühe als Universal-Würzmittel für alle Speisen- geeignet vegan **NEU OHNE PALMFETT** glutenfrei ohne Zusatz von Laktose fettarm

Lutz's€10.23161 rev

5y ago

What buyers say about hühnerbrühe

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Schmeckt super”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Preis-/Leistung super”

Geschmack7%

“Lecker Bouillon”

Kochanleitung5%

“Brühe mit reichlich Fleisch für Suppe oder als Heißgetränk mit Ei prima”

Gesundheitliche Vorteile – insgesamt3%

“Gesundsuppe”

Einfaches Kauen/Schlucken2%

“Einfach zu portionieren”

Inhaltsstoffe – insgesamt2%

“Gute Basis füre viele Gerichte mit vernünftigen Inhaltsstoffen”

Frische2%

“die beste Bouillon zieht man eh aus frischen Produkten”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet”

What buyers complain about

Salzgehalt23%

“Zuviel Salz”

Geschmack insgesamt18%

“Schmeckt nicht”

Geschmack11%

“Schlechter Geschmack”

Qualität insgesamt7%

“Noch nie erlebt so eine schlechte Qualität”

Sauer6%

“Ich finde das eine große sauerrei”

Preis-Leistungs-Verhältnis5%

“etwas teuer”

Allergien5%

“Ich bin auf gefühlt tausend Sachen allergisch”

Natürliche Inhaltsstoffe3%

“irgendwie künstlich”

Inhaltsstoffe – insgesamt1%

“Zutatenliste Platz 1”

Farbe1%

“drin, die Suppe wirkt unnatürlich gelb;”

Common questions

Is hühnerbrühe profitable to sell on Amazon Germany?: The niche generates €60K/yr across 15 tracked products. 90-day search growth is -36.1%. Flapen's verdict: Skip it (46/100).
How competitive is the hühnerbrühe niche?: 12 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in hühnerbrühe?: Top complaints mined from reviews: Salzgehalt, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
What does it cost to enter the hühnerbrühe niche?: Listings span €1.21–€28.85; the average listing price is €10.96 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.