Is Hühnerbrühe profitable to sell on Amazon Germany?

Flapen scores Hühnerbrühe 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €60K a year across 15 tracked products. Search demand grew -36.1% in the last 90 days.

How competitive is the Hühnerbrühe niche on Amazon Germany?

12 brands and 29 sellers compete in Hühnerbrühe on Amazon Germany. The top 5 Hühnerbrühe products take 69% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Hühnerbrühe?

Hühnerbrühe buyers on Amazon Germany complain most about Salzgehalt, Geschmack insgesamt, and Geschmack. An estimated 0.1% of orders come back.

What does it cost to enter the Hühnerbrühe niche?

Hühnerbrühe sells for €10.96 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.21 to €28.85. The average product has 168 reviews, the count a new listing must catch up to.

Hühnerbrühe

Fail

Demand is soft, at -36.1% this quarter, so Hühnerbrühe is a Fail.

Flapen Score: 46
46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size: €60K/yr65K searches / yr
90-day growth: -36.1%search demand this quarter
Competition: 69%top-5 click share · 12 brands · 29 sellers

Flapen Score

Hühnerbrühe against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hühnerbrühe is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Hühnerbrühe market on Amazon at a glance

Shoppers on Amazon Germany searched for Hühnerbrühe 65K times last year and spent an estimated €60K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months: 65K
Growth, 90 days vs prior 90: -36.1%
Conversion, latest week: 8.5%
Market size, estimated: €60Ka year
Top search term: hühnerbrühe35K searches a year

02 · Price

A sale here is worth €10.96.

Listings sell for €10.96 on average, from €1.21 to €28.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €10.96 that is €3K to €5K a year per listing.

Average price: €10.96under the $15 to $100 sweet spot
Price range: €1.21–€28.85
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€5K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #269 within Gewürze & Fix-Produkte. It carries 168 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 27%
Prime listings: 73%
Out of stock, average day: 7.7%
Average rank: #269in Gewürze & Fix-Produkte
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 168per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Hühnerbrühe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

Brand 123%
Brand 215%
Brand 314%
Brand 411%
Brand 58%
Brand 68%

Demand

Hühnerbrühe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Hühnerbrühe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hühnerbrühe35K/yr -35.0%2.6% conv.
hühnerbrühe pulver8K/yr -20.4%1.9% conv.
hühnerbrühe bio7K/yr -52.1%2.0% conv.
chicken broth4K/yr -32.7%2.0% conv.
chicken stock5K/yr -40.3%2.9% conv.
knorr hühnerbrühe3K/yr -25.7%2.8% conv.
hühnerbrühe im glas3K/yr -64.8%3.9% conv.

Reviews and returns

What reviews say buyers love and hate about Hühnerbrühe

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Geschmack insgesamt”

23%of negative reviews mention “Salzgehalt”

0.1%of orders come back

“Zuviel Salz”

A buyer, on “Salzgehalt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Hühnerbrühe questions

Answered from the same tracked data.

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