How competitive is the Hühnerbrühe niche on Amazon Germany?

12 brands and 29 sellers compete in Hühnerbrühe on Amazon Germany. The top 5 Hühnerbrühe products take 69% of clicks and its top 5 brands hold 71% of demand.

What does it cost to enter the Hühnerbrühe niche?

Hühnerbrühe sells for €10.96 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.21–€28.85. The average incumbent carries 168 reviews — the moat a new listing must climb.

Hühnerbrühe

soft demand (-36.1% this quarter) — Hühnerbrühe doesn't clear our bar today.

Flapen Score

Skip it

Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median

This niche Category average · 1,367 niches

Is Hühnerbrühe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hühnerbrühe is a €60K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.

Hühnerbrühe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.1% over the last 90 days and 8.5% of searches end in a purchase.

€60K

revenue / yr

Units sold / yr10K

Search volume / yr-36.1%65K

Conversion rate8.5%

Avg price€10.96

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers12 · 29

Top-5 product click share69%

Open market29%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Top Hühnerbrühe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Knorr Bouillon Pur Huhn leckere Hühnerbouillon mit vollem Geschmack 6x 28 g

Price: €1.64
Rating: 4.6/5
Reviews: 738
Age: 6y ago

Larco Hühnerbrühe Glas 340ml

Price: €1.65
Rating: 3.8/5
Reviews: 180
Age: 7y ago

Alnatura Bio Hühner Bouillon 6 Würfel 66g

Price: €1.21
Rating: 4.4/5
Reviews: 140
Age: 9y ago

Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l

Price: €23.19
Rating: 4.4/5
Reviews: 209
Age: 3y ago

MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)

Price: €11.89
Rating: 4.5/5
Reviews: 136
Age: 4y ago

Newest

by launch date

by Amazon Rinderbrühe 250g ergibt 12 5L

Price: €2.22
Rating: 4.2/5
Reviews: 479
Age: 2y ago

Aneto 100% natürlich - Hühnerbrühe - Schachtel mit 6 Einheiten à 1 l

Price: €23.19
Rating: 4.4/5
Reviews: 209
Age: 3y ago

Knorr Hühner Kraftbouillon 1000 g

Price: €28.85
Rating: 4.6/5
Reviews: 21
Age: 3y ago

MAGGI Hühner Bouillon pastöse Hühnerbrühe im Glas schonend eingekocht sofort verwendbar & frei dosierbar 6er Pack (6 x 160g)

Price: €11.89
Rating: 4.5/5
Reviews: 136
Age: 4y ago

Delikatess-Suppe mit Suppengrün (900g Dose) 45 Liter Gemüse Brühe als Universal-Würzmittel für alle Speisen- geeignet vegan NEU OHNE PALMFETT glutenfrei ohne Zusatz von Laktose fettarm

Price: €10.23
Rating: 4.6/5
Reviews: 161
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

Knorr23%
Larco15%
Alnatura14%
Aneto11%
Maggi8%
NESTLE PROFESSIONAL8%

Hühnerbrühe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR8.5%Products15Brands12Top 5 Brands71%OOS Rate7.7%Rating4.4★Reviews168Avg BSR#269

Top Hühnerbrühe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hühnerbrühe35K/yr -35.0%2.6% conv.
hühnerbrühe pulver8K/yr -20.4%1.9% conv.
hühnerbrühe bio7K/yr -52.1%2.0% conv.
chicken broth4K/yr -32.7%2.0% conv.
chicken stock5K/yr -40.3%2.9% conv.
knorr hühnerbrühe3K/yr -25.7%2.8% conv.
hühnerbrühe im glas3K/yr -64.8%3.9% conv.

What reviews say buyers love and hate about Hühnerbrühe

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geschmack insgesamt44%

“Schmeckt super”

Qualität insgesamt17%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Preis-/Leistung super”

Geschmack7%

“Lecker Bouillon”

Kochanleitung5%

“Brühe mit reichlich Fleisch für Suppe oder als Heißgetränk mit Ei prima”

What buyers complain about

79% of reviews

Salzgehalt23%

“Zuviel Salz”

Geschmack insgesamt18%

“Schmeckt nicht”

Geschmack11%

“Schlechter Geschmack”

Qualität insgesamt7%

“Noch nie erlebt so eine schlechte Qualität”

Sauer6%

“Ich finde das eine große sauerrei”

Common Hühnerbrühe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hühnerbrühe 46/100 on Amazon Germany — Skip it. The niche generates €60K/yr across 15 tracked products. Search demand moved -36.1% over the last 90 days.

Hühnerbrühe buyers on Amazon Germany complain most about Salzgehalt, Geschmack insgesamt, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.