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Hot Honey

Fail

The top 5 brands take 100% of clicks, so Hot Honey is a Fail.

Flapen Score
37
37 / 100
Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Market size
€44K/yr44K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
97%top-5 click share · 5 brands · 6 sellers

Flapen Score

Hot Honey against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hot Honey is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Honey market on Amazon at a glance

Shoppers on Amazon Germany searched for Hot Honey 44K times last year and spent an estimated €44K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
5.5%
Market size, estimated
€44Ka year
Top search term
hot honey33K searches a year

02 · Price

A sale here is worth €18.15.

Listings sell for €18.15 on average, from €9.45 to €36.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €18.15 that is €2K to €5K a year per listing.

Average price
€18.15inside the $15 to $100 sweet spot
Price range
€9.45–€36.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #391 within Koch- & Backzutaten. It carries 1,256 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
5.9%
Average rank
#391in Koch- & Backzutaten
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,256per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hot Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 236%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Search terms

Top Hot Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot honey33K/yr
  • hot honey sauce5K/yr
  • chili honig4K/yr
  • mikes hot honey3K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Honey

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Für den Preis von fast 10 Euro hätte ich mir hier eine bessere Lösung gewünscht”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hot Honey questions

Answered from the same tracked data.