Is honig profitable to sell on Amazon Germany?

The niche generates €382K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the honig niche?

15 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in honig?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Süße, Qualität insgesamt. The return rate is 0.1%.

When does demand for honig peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the honig niche?

Listings span €2.56–€26.39; the average listing price is €10.10 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.

honig

Worth a look

Shows low returns (0.1%), but soft demand (-33.5% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good846.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good€382K

€382K/yr · 817K searches

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay€2.56–€26.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.10

avg listing price — sweet spot $15–$100

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, honig is a €382K/yr Amazon Germany market (817K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

honig market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: €404K–€505K; units × avg price
Conversion rate: 4.6%
Avg BSR: #106
Page quality: 0%
Prime: 92%
Sponsored: 36%
Out of stock: 4.3%
Avg brand age: 66 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

27%

Alnatura32%
Breitsamer11%
Erlbacher Honighaus9%
Q honey8%
bedrop7%
Nordmel7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top honig search terms

honig451K/yr -29.8%4.9% conv.
honey239K/yr -40.1%0.9% conv.
honig bio18K/yr -25.9%6.0% conv.
bio honig18K/yr -27.8%5.7% conv.
deutscher honig11K/yr -39.0%2.5% conv.
echter deutscher honig10K/yr -50.9%1.3% conv.
imker honig12K/yr -48.1%2.1% conv.
blütenhonig6K/yr -28.8%6.8% conv.
alnatura honig5K/yr -17.8%14.6% conv.
bio honig deutschland unbehandelt6K/yr -44.4%4.9% conv.

All search terms

Top honig products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Blütenhonig 350g

Alnatura€2.784.6★1,130 rev

Alnatura Bio Vielblüten-Honig 500 g

Alnatura€4.144.4★316 rev

bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g

bedrop€26.394.7★1,655 rev

Reiner wilder natürlicher roher Honig 1 kg ungefiltert natürlicher Honig aus dem Ostseewald in Estland nachhaltig geerntet mit 100% grüner Energie

Nordmel€18.584.7★679 rev

2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg

2nd1€16.504.5★59 rev

Newest

by launch date

Natura Wildflower Honey 900g I Reich an Antioxidantien Echte Hochwertiges Naturbelassener Honig ohne Zuckerzusatz I Beste Rohkost Ungefiltert & Ungeheizt Real & Raw Honey für Verdauung & Energie

natura honey€13.2944 rev

7mo ago

2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg

2nd1€16.5059 rev

10mo ago

Allgäuer Wanderimkerei Deutscher Blütenhonig I regionaler Genuss I fein-aromatisch I naturbelassen & hochwertig I Gesund

ALLGÄUER WANDERIMKEREI VERTRIEBS GMBH€7.8350 rev

1y ago

Offiziell als Top 1 Honig 2025 Ausgezeichnet Weicher Reiner Roher & Cremig gerührter Wildblumenhonig 1kg Gewinner Paris Platin 2025 Superior Taste Brüssel & London Honey Gold Award

Q honey€19.856,167 rev

2y ago

Blütenhonig 2x500g aus Neustadt (Hessen) - Echter Deutscher Honig

Wegmann€15.7929 rev

2y ago

What buyers say about honig

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Yummy”

Qualität insgesamt15%

“Super Produkt”

Geschmack13%

“Spitzenhonig”

Süße8%

“Super Honig und super Versand”

Preis-Leistungs-Verhältnis5%

“Preis ist fair”

Gesundheitliche Vorteile – insgesamt3%

“Gesund und gut im Geschmack”

Alkoholgeschmack3%

“Beste Honig”

Natürliche Inhaltsstoffe3%

“Super Naturprodukt”

Vegan/Biologisch2%

“Bio Blütenhonig”

Textur/Konsistenz – insgesamt1%

“Die Konsistenz ist genau so, wie ich sie mir bei einem ungefilterten Produkt wünsche: streichzart und mit einer feinen, natürlichen Kristallisation”

What buyers complain about

Preis-Leistungs-Verhältnis16%

“Etwas teuer”

Süße9%

“Der Honig ist nicht so Süss Wir andere Honig,”

Qualität insgesamt8%

“Schlechte Qualität”

Geschmack insgesamt6%

“Schmeckt mir überhaupt nicht”

Geschmack5%

“Schmecke kaum Honig”

beworben Vs Tatsächliches Produkt5%

“unklare Herstellerangaben”

Hartes Gefühl4%

“extrem hart”

Textur/Konsistenz – insgesamt4%

“Konsistenz mangelhaft”

Gesamtgröße3%

“Kleines Glas”

Verdünnt/wässrig2%

“Bisschen dünnen, flüssig”

Common questions

Is honig profitable to sell on Amazon Germany?: The niche generates €382K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the honig niche?: 15 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in honig?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Süße, Qualität insgesamt. The return rate is 0.1%.
When does demand for honig peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the honig niche?: Listings span €2.56–€26.39; the average listing price is €10.10 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.