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Honig

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -33.5% this quarter, so Honig is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€382K/yr817K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
49%top-5 click share · 15 brands · 20 sellers

Flapen Score

Honig against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Honig is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honig market on Amazon at a glance

Shoppers on Amazon Germany searched for Honig 817K times last year and spent an estimated €382K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 817K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €382K a year.

Searches, last 12 months
817K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
4.6%
Market size, estimated
€382Ka year
Peak month
January2.1× the quietest month
Top search term
honig451K searches a year

02 · Price

A sale here is worth €10.10.

Listings sell for €10.10 on average, from €2.56 to €26.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €10.10 that is €13K to €15K a year per listing.

Average price
€10.10under the $15 to $100 sweet spot
Price range
€2.56–€26.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
€13K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #106 within Koch- & Backzutaten. It carries 847 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#106in Koch- & Backzutaten
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
847per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Honig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

27%

  • Brand 132%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Honig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Honig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honig451K/yr
  • honey239K/yr
  • honig bio18K/yr
  • bio honig18K/yr
  • deutscher honig11K/yr
  • echter deutscher honig10K/yr
  • imker honig12K/yr
  • blütenhonig6K/yr
  • alnatura honig5K/yr
  • bio honig deutschland unbehandelt6K/yr

Reviews and returns

What reviews say buyers love and hate about Honig

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Honig questions

Answered from the same tracked data.