Honig
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -33.5% this quarter, so Honig is a Maybe.
- Flapen Score
- 51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 4651
- Market size
- €382K/yr817K searches / yr
- 90-day growth
- -33.5%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 20 sellers
Flapen Score
Honig against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Honig is stronger. Inside it, weaker.
Market
The Honig market on Amazon at a glance
Shoppers on Amazon Germany searched for Honig 817K times last year and spent an estimated €382K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 817K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €382K a year.
- Searches, last 12 months
- 817K
- Growth, 90 days vs prior 90
- -33.5%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €382Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- honig451K searches a year
02 · Price
A sale here is worth €10.10.
Listings sell for €10.10 on average, from €2.56 to €26.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €10.10 that is €13K to €15K a year per listing.
- Average price
- €10.10under the $15 to $100 sweet spot
- Price range
- €2.56–€26.39
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €13K–€15K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #106 within Koch- & Backzutaten. It carries 847 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 92%
- Out of stock, average day
- 4.3%
- Average rank
- #106in Koch- & Backzutaten
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 847per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Honig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Blütenhonig 350g
- Price
- €2.78
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 9y ago

Alnatura Bio Vielblüten-Honig 500 g
- Price
- €4.14
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 9y ago

bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g
- Price
- €26.39
- Rating
- 4.7/5
- Reviews
- 1,655
- Age
- 5y ago

Reiner wilder natürlicher roher Honig 1 kg ungefiltert natürlicher Honig aus dem Ostseewald in Estland nachhaltig geerntet mit 100% grüner Energie
- Price
- €18.58
- Rating
- 4.7/5
- Reviews
- 679
- Age
- 3y ago

2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago
Trending
estimated 90-day click momentum
2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago

Allgäuer Wanderimkerei Deutscher Blütenhonig I regionaler Genuss I fein-aromatisch I naturbelassen & hochwertig I Gesund
- Price
- €7.83
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Flotte Biene Wildblütenhonig 250g
- Price
- €2.56
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 10y ago

bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g
- Price
- €26.39
- Rating
- 4.7/5
- Reviews
- 1,655
- Age
- 5y ago

Langnese Landhonig goldcremig 500g
- Price
- €3.87
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10y ago
Newest
by launch date
Natura Wildflower Honey 900g I Reich an Antioxidantien Echte Hochwertiges Naturbelassener Honig ohne Zuckerzusatz I Beste Rohkost Ungefiltert & Ungeheizt Real & Raw Honey für Verdauung & Energie
- Price
- €13.29
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago

2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago

Allgäuer Wanderimkerei Deutscher Blütenhonig I regionaler Genuss I fein-aromatisch I naturbelassen & hochwertig I Gesund
- Price
- €7.83
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Offiziell als Top 1 Honig 2025 Ausgezeichnet Weicher Reiner Roher & Cremig gerührter Wildblumenhonig 1kg Gewinner Paris Platin 2025 Superior Taste Brüssel & London Honey Gold Award
- Price
- €19.85
- Rating
- 4.5/5
- Reviews
- 6,167
- Age
- 2y ago

Blütenhonig 2x500g aus Neustadt (Hessen) - Echter Deutscher Honig
- Price
- €15.79
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
20
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 93%
Open market
27%
- Alnatura32%
- Breitsamer11%
- Erlbacher Honighaus9%
- Q honey8%
- bedrop7%
- Nordmel7%
Demand
Honig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Honig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- honig451K/yr
- honey239K/yr
- honig bio18K/yr
- bio honig18K/yr
- deutscher honig11K/yr
- echter deutscher honig10K/yr
- imker honig12K/yr
- blütenhonig6K/yr
- alnatura honig5K/yr
- bio honig deutschland unbehandelt6K/yr
Reviews and returns
What reviews say buyers love and hate about Honig
We read the reviews and the return reasons for every product selling here.
“Etwas teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









