Honig
Honig shows low returns (0.1%), but soft demand (-33.5% this quarter) keeps it on the watch list.
Flapen Score
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Is Honig profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Honig is a €382K/yr Amazon Germany market (817K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 51/100.
Honig: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -33.5% over the last 90 days and 4.6% of searches end in a purchase.
€382K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Honig products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alnatura Bio Blütenhonig 350g
- Price
- €2.78
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 9y ago
Alnatura Bio Vielblüten-Honig 500 g
- Price
- €4.14
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 9y ago
bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g
- Price
- €26.39
- Rating
- 4.7/5
- Reviews
- 1,655
- Age
- 5y ago
Reiner wilder natürlicher roher Honig 1 kg ungefiltert natürlicher Honig aus dem Ostseewald in Estland nachhaltig geerntet mit 100% grüner Energie
- Price
- €18.58
- Rating
- 4.7/5
- Reviews
- 679
- Age
- 3y ago
2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago
Trending
90-day click momentum2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago
Allgäuer Wanderimkerei Deutscher Blütenhonig I regionaler Genuss I fein-aromatisch I naturbelassen & hochwertig I Gesund
- Price
- €7.83
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Flotte Biene Wildblütenhonig 250g
- Price
- €2.56
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 10y ago
bedrop Manuka Honig mit MGO 500+ XXL Glas - 100% echter Premium Manukahonig aus Neuseeland mit zertifiziertem Methylglyoxal Gehalt (Analyse-Zertifikat) - 140g
- Price
- €26.39
- Rating
- 4.7/5
- Reviews
- 1,655
- Age
- 5y ago
Langnese Landhonig goldcremig 500g
- Price
- €3.87
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 10y ago
Newest
by launch date
Natura Wildflower Honey 900g I Reich an Antioxidantien Echte Hochwertiges Naturbelassener Honig ohne Zuckerzusatz I Beste Rohkost Ungefiltert & Ungeheizt Real & Raw Honey für Verdauung & Energie
- Price
- €13.29
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago
2nd1 - Natur Roher Honig Wildhonig Blütenhonig Vom Imker Ungefiltert Direkt Aus Dem Bienenstock Geerntet Aus Lettischen Wald- Und Wiesenblüten Reines Ungeheiztes Nicht Pasteurisiertes 1 Kg
- Price
- €16.50
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 10mo ago
Allgäuer Wanderimkerei Deutscher Blütenhonig I regionaler Genuss I fein-aromatisch I naturbelassen & hochwertig I Gesund
- Price
- €7.83
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Offiziell als Top 1 Honig 2025 Ausgezeichnet Weicher Reiner Roher & Cremig gerührter Wildblumenhonig 1kg Gewinner Paris Platin 2025 Superior Taste Brüssel & London Honey Gold Award
- Price
- €19.85
- Rating
- 4.5/5
- Reviews
- 6,167
- Age
- 2y ago
Blütenhonig 2x500g aus Neustadt (Hessen) - Echter Deutscher Honig
- Price
- €15.79
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
20
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
27%
- Alnatura32%
- Breitsamer11%
- Erlbacher Honighaus9%
- Q honey8%
- bedrop7%
- Nordmel7%
Honig demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×
Top Honig search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- honig451K/yr
- honey239K/yr
- honig bio18K/yr
- bio honig18K/yr
- deutscher honig11K/yr
- echter deutscher honig10K/yr
- imker honig12K/yr
- blütenhonig6K/yr
- alnatura honig5K/yr
- bio honig deutschland unbehandelt6K/yr
What reviews say buyers love and hate about Honig
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Yummy”
“Super Produkt”
“Spitzenhonig”
“Super Honig und super Versand”
“Preis ist fair”
What buyers complain about
63% of reviews“Etwas teuer”
“Der Honig ist nicht so Süss Wir andere Honig,”
“Schlechte Qualität”
“Schmeckt mir überhaupt nicht”
“Schmecke kaum Honig”
Common Honig questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
