Hoisin Sauce
FailThe top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.
- Flapen Score
- 33 / 100Ranks 1,287 of 1,367 Lebensmittel & Getränke niches · −13 vs the category median of 4633
- Market size
- €57K/yr78K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 34 sellers
Flapen Score
Hoisin Sauce against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hoisin Sauce is stronger. Inside it, weaker.
Market
The Hoisin Sauce market on Amazon at a glance
Shoppers on Amazon Germany searched for Hoisin Sauce 78K times last year and spent an estimated €57K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €57Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- hoisin sauce54K searches a year
02 · Price
A sale here is worth €5.31.
Listings sell for €5.31 on average, from €1.66 to €14.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €5.31 that is €5K to €7K a year per listing.
- Average price
- €5.31under the $15 to $100 sweet spot
- Price range
- €1.66–€14.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Konfitüren, Honig & Brotaufstriche. It carries 860 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Konfitüren, Honig & Brotaufstriche
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 860per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Hoisin Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FLYING GOOSE Hoi Sin Sauce - pikant grüne Kappe kräftige Würzsauce aus Thailand 1er Pack (1 x 455 ml)
- Price
- €4.28
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 11y ago

Bamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
- Price
- €2.76
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 3y ago

CHOLIMEX Hoi Sin Sauce - 1 x 455 ml
- Price
- €3.50
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

Lee Kum Kee Hoi Sin Sauce 165 ml (1er Pack)
- Price
- €2.75
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 10y ago

CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
- Price
- €1.66
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
- Price
- €2.76
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 3y ago

FLYING GOOSE Hoi Sin Sauce pikant grüne Kappe kräftige Würzsauce aus Thailand ideal für Fleischgerichte geeignet 2 x 730 ml
- Price
- €14.14
- Rating
- 4.7/5
- Reviews
- 450
- Age
- 6y ago

CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
- Price
- €1.66
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Lee Kum Kee Hoi Sin Sauce süß
- Price
- €5.93
- Rating
- 4.7/5
- Reviews
- 648
- Age
- 11y ago

Lee Kum Kee KUM KEE Hoi Sin Sauce glutenfrei 397 g
- Price
- €3.72
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 5y ago
Newest
by launch date
CHOLIMEX Hoi Sin Sauce - 1 x 455 ml
- Price
- €3.50
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
- Price
- €1.66
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Bamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
- Price
- €2.76
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 3y ago

Lee Kum Kee KUM KEE Hoi Sin Sauce glutenfrei 397 g
- Price
- €3.72
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 5y ago

FLYING GOOSE Hoi Sin Sauce pikant grüne Kappe kräftige Würzsauce aus Thailand ideal für Fleischgerichte geeignet 1 x 200 ml
- Price
- €2.37
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Flying Goose36%
- LEE KUM KEE22%
- Bamboo Garden22%
- Cholimex20%
Demand
Hoisin Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Hoisin Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hoisin sauce54K/yr
- hoi8K/yr
- hoisin5K/yr
- hoisin soße9K/yr
- hoisin sauce flying goose3K/yr
Reviews and returns
What reviews say buyers love and hate about Hoisin Sauce
We read the reviews and the return reasons for every product selling here.
“Schmeckt widerlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoisin Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









