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Hoisin Sauce

Fail

The top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.

Flapen Score
33
33 / 100
Ranks 1,287 of 1,367 Lebensmittel & Getränke niches · −13 vs the category median of 46
Market size
€57K/yr78K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
78%top-5 click share · 4 brands · 34 sellers

Flapen Score

Hoisin Sauce against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hoisin Sauce is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoisin Sauce market on Amazon at a glance

Shoppers on Amazon Germany searched for Hoisin Sauce 78K times last year and spent an estimated €57K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
13.7%
Market size, estimated
€57Ka year
Peak month
February1.6× the quietest month
Top search term
hoisin sauce54K searches a year

02 · Price

A sale here is worth €5.31.

Listings sell for €5.31 on average, from €1.66 to €14.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €5.31 that is €5K to €7K a year per listing.

Average price
€5.31under the $15 to $100 sweet spot
Price range
€1.66–€14.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€5K–€7K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Konfitüren, Honig & Brotaufstriche. It carries 860 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#91in Konfitüren, Honig & Brotaufstriche
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
860per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Hoisin Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 222%
  • Brand 322%
  • Brand 420%

Demand

Hoisin Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Hoisin Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoisin sauce54K/yr
  • hoi8K/yr
  • hoisin5K/yr
  • hoisin soße9K/yr
  • hoisin sauce flying goose3K/yr

Reviews and returns

What reviews say buyers love and hate about Hoisin Sauce

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
30%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt widerlich”
A buyer, on “Geschmack insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hoisin Sauce questions

Answered from the same tracked data.