hoisin sauce
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Good859.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad€5.31avg listing price — sweet spot $15–$100
Market size
Bad€57K€57K/yr · 78K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€1.66–€14.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, hoisin sauce is a €57K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hoisin sauce market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- €66K–€80K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Flying Goose36%
- LEE KUM KEE22%
- Bamboo Garden22%
- Cholimex20%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top hoisin sauce search terms
- hoisin sauce54K/yr
- hoi8K/yr
- hoisin5K/yr
- hoisin soße9K/yr
- hoisin sauce flying goose3K/yr
Top hoisin sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FLYING GOOSE Hoi Sin Sauce - pikant grüne Kappe kräftige Würzsauce aus Thailand 1er Pack (1 x 455 ml)
Flying Goose€4.284.6★4,741 rev
Bamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
Bamboo Garden€2.764.5★266 rev
CHOLIMEX Hoi Sin Sauce - 1 x 455 ml
Cholimex€3.504.6★162 rev
Lee Kum Kee Hoi Sin Sauce 165 ml (1er Pack)
LEE KUM KEE€2.754.5★586 rev
CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
Cholimex€1.664.4★59 rev
Newest
by launch dateCHOLIMEX Hoi Sin Sauce - 1 x 455 ml
Cholimex€3.50162 rev
CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
Cholimex€1.6659 rev
Bamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
Bamboo Garden€2.76266 rev
Lee Kum Kee KUM KEE Hoi Sin Sauce glutenfrei 397 g
LEE KUM KEE€3.72453 rev
FLYING GOOSE Hoi Sin Sauce pikant grüne Kappe kräftige Würzsauce aus Thailand ideal für Fleischgerichte geeignet 1 x 200 ml
Flying Goose€2.37530 rev
Trending
90-day click momentumBamboo Garden - Hoisin Sauce | Süß-würzige Würzsauce zum Marinieren | Auch als Barbecue-Sauce für Gegrilltes | 200 ml in der Glasflasche
Bamboo Garden€2.764.5★
FLYING GOOSE Hoi Sin Sauce pikant grüne Kappe kräftige Würzsauce aus Thailand ideal für Fleischgerichte geeignet 2 x 730 ml
Flying Goose€14.144.7★
CHOLIMEX Hoi Sin Sauce - 1 x 180 ml
Cholimex€1.664.4★
Lee Kum Kee Hoi Sin Sauce süß
LEE KUM KEE€5.934.7★
Lee Kum Kee KUM KEE Hoi Sin Sauce glutenfrei 397 g
LEE KUM KEE€3.724.6★
What buyers say about hoisin sauce
What buyers praise and complain about, mined from review topics.What buyers love
“BESTE SOSSE EVER”
“Super Geschmack”
“Würzig”
“Beste Qualität”
“Perfekt für asiatische Gerichte”
“Perfekte Balance aus süß und herzhaft – Ein Muss für Asia-Fans”
“Das beste es ist glutenfrei”
“Gute Sauce”
“Eignet sich hervorragend für soßen oder einfach so zum Verzehren”
“Toller Geschmack und nicht zu salzig”
What buyers complain about
“Schmeckt widerlich”
“Keine Kaufempfehlung da zu viele Zusatzstoffe”
“Geschmack und Konsistenz sind furchtbar”
“Als Dip oder Marinade ist die Hoi Sin Sauce super (nicht scharf).”
“Leider keine 6 Monate haltbar”
“Sehr ergiebig, Verpackungsgröße für einen Privathaushalt etwas zu groß”
“Leider keine Gebrauchsanweisung”
Common questions
- Is hoisin sauce profitable to sell on Amazon Germany?
- The niche generates €57K/yr across 10 tracked products. 90-day search growth is -26.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the hoisin sauce niche?
- 4 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hoisin sauce?
- Top complaints mined from reviews: Geschmack insgesamt, Inhaltsstoffe – insgesamt, Geschmack. The return rate is 0.0%.
- When does demand for hoisin sauce peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hoisin sauce niche?
- Listings span €1.66–€14.14; the average listing price is €5.31 (sweet spot $15–$100). The average incumbent carries 860 reviews — the moat a new listing must climb.