Hoisin Sauce
FailThe top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.
- Flapen Score
- 33 / 100Ranks 1,287 of 1,367 Lebensmittel & Getränke niches · −13 vs the category median of 4633
- Market size
- €57K/yr78K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 34 sellers
Flapen Score
Hoisin Sauce against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hoisin Sauce is stronger. Inside it, weaker.
Market
The Hoisin Sauce market on Amazon at a glance
Shoppers on Amazon Germany searched for Hoisin Sauce 78K times last year and spent an estimated €57K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €57Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- hoisin sauce54K searches a year
02 · Price
A sale here is worth €5.31.
Listings sell for €5.31 on average, from €1.66 to €14.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €5.31 that is €5K to €7K a year per listing.
- Average price
- €5.31under the $15 to $100 sweet spot
- Price range
- €1.66–€14.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Konfitüren, Honig & Brotaufstriche. It carries 860 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Konfitüren, Honig & Brotaufstriche
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 860per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Hoisin Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 136%
- Brand 222%
- Brand 322%
- Brand 420%
Demand
Hoisin Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Hoisin Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hoisin sauce54K/yr
- hoi8K/yr
- hoisin5K/yr
- hoisin soße9K/yr
- hoisin sauce flying goose3K/yr
Reviews and returns
What reviews say buyers love and hate about Hoisin Sauce
We read the reviews and the return reasons for every product selling here.
“Schmeckt widerlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoisin Sauce questions
Answered from the same tracked data.









