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Hipp Comfort

Fail

The top 5 products take 100% of clicks, so Hipp Comfort is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€58K/yr19K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Hipp Comfort against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hipp Comfort is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hipp Comfort market on Amazon at a glance

Shoppers on Amazon Germany searched for Hipp Comfort 19K times last year and spent an estimated €58K. All 2 brands take every click. Demand peaks in Jan–Feb–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
7.2%
Market size, estimated
€58Ka year
Peak month
January1.9× the quietest month
Top search term
hipp comfort16K searches a year

02 · Price

A sale here is worth €42.57.

Listings sell for €42.57 on average, from €20.30 to €57.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At €42.57 that is €21K to €32K a year per listing.

Average price
€42.57inside the $15 to $100 sweet spot
Price range
€20.30–€57.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
500–750
Revenue per listing a year
€21K–€32K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #14 within Babykost. It carries 361 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#14in Babykost
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
361per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hipp Comfort products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Hipp Comfort search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Hipp Comfort

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
55%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Früher gut heute teuer und weniger Inhalt”
A buyer, on “Preis-Leistungs-Verhältnis”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Hipp Comfort questions

Answered from the same tracked data.