Hipp Comfort
FailThe top 5 products take 100% of clicks, so Hipp Comfort is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €58K/yr19K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 9 sellers
Flapen Score
Hipp Comfort against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hipp Comfort is stronger. Inside it, weaker.
Market
The Hipp Comfort market on Amazon at a glance
Shoppers on Amazon Germany searched for Hipp Comfort 19K times last year and spent an estimated €58K. All 2 brands take every click. Demand peaks in Jan–Feb–Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €58Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- hipp comfort16K searches a year
02 · Price
A sale here is worth €42.57.
Listings sell for €42.57 on average, from €20.30 to €57.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At €42.57 that is €21K to €32K a year per listing.
- Average price
- €42.57inside the $15 to $100 sweet spot
- Price range
- €20.30–€57.15
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €21K–€32K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #14 within Babykost. It carries 361 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 33.3%
- Average rank
- #14in Babykost
- Average rating
- 4.68 starsAmazon Germany average 4.37 stars
- Average reviews
- 361per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hipp Comfort products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
Demand
Hipp Comfort search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Hipp Comfort
We read the reviews and the return reasons for every product selling here.
“Früher gut heute teuer und weniger Inhalt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hipp Comfort questions
Answered from the same tracked data.









