Is hipp comfort profitable to sell on Amazon Germany?

The niche generates €58K/yr across 4 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (39/100).

How competitive is the hipp comfort niche?

2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hipp comfort?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt. The return rate is 0.1%.

When does demand for hipp comfort peak?

Demand peaks in Jan–Feb–Apr; the busiest month runs 1.9× the quietest.

What does it cost to enter the hipp comfort niche?

Listings span €20.30–€57.15; the average listing price is €42.57 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.

hipp comfort

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€42.57

avg listing price — sweet spot $15–$100

Price range

Incredible€20.30–€57.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great360.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€58K

€58K/yr · 19K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hipp comfort is a €58K/yr Amazon Germany market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hipp comfort market data

Units sold / yr: 2K–2K; avg 500–750/product
Revenue / yr: €64K–€85K; units × avg price
Conversion rate: 7.2%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 33.3%
Avg brand age: 46 months
Avg seller age: 214 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

HiPP96%
Aptamil4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -4.4% search growth over the last 90 days.

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 1.9×

Open Trend

Top hipp comfort products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HiPP Comfort Spezialnahrung (4 x 600g) von Geburt an lactose-reduziert zum Diätmanagement bei Koliken Blähungen & Verstopfungen

HiPP€53.774.6★168 rev

HiPP PRE Bio Combiotik Halal (4 x 600g) Anfangsmilch von Geburt an mit natürlichen Milchsäurekulturen ohne künstliche Aromen Weiß

HiPP€57.154.8★681 rev

HiPP Kindermilch Combiotik 1+ (4 x 600g) Ab 1 Jahr Mit natürlichen Milchsäurekulturen und Ballaststoffen Calcium Vitamine C und D Für ein gutes Bauchgefühl

HiPP€39.074.8★73 rev

Aptamil Comfort - Spezialnahrung von Geburt an -1 x 800 g

Aptamil€20.304.5★520 rev

Newest

by launch date

HiPP Kindermilch Combiotik 1+ (4 x 600g) Ab 1 Jahr Mit natürlichen Milchsäurekulturen und Ballaststoffen Calcium Vitamine C und D Für ein gutes Bauchgefühl

HiPP€39.0773 rev

2y ago

HiPP Comfort Spezialnahrung (4 x 600g) von Geburt an lactose-reduziert zum Diätmanagement bei Koliken Blähungen & Verstopfungen

HiPP€53.77168 rev

4y ago

HiPP PRE Bio Combiotik Halal (4 x 600g) Anfangsmilch von Geburt an mit natürlichen Milchsäurekulturen ohne künstliche Aromen Weiß

HiPP€57.15681 rev

4y ago

Aptamil Comfort - Spezialnahrung von Geburt an -1 x 800 g

Aptamil€20.30520 rev

6y ago

What buyers say about hipp comfort

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis19%

“Preisleistung top alles Super”

Qualität insgesamt15%

“Gutes Produkt”

Geschmack insgesamt14%

“ihm schmeckts”

Gesamtgröße12%

“Für uns passt sie so”

Haltbarkeit8%

“Gut verträglich”

Inhaltsstoffe – insgesamt8%

“Gutes Milchpulver”

Atmungsaktivität8%

“sich ihr Bäuchlein damit beruhigt.”

Löslichkeit6%

“Löst sich sehr gut mit Wasser auf”

What buyers complain about

Preis-Leistungs-Verhältnis55%

“Früher gut heute teuer und weniger Inhalt”

Farbe14%

“Sie sieht etwas gelblicher aus als die normale”

Qualität insgesamt7%

“Dreck Artikel”

Common questions

Is hipp comfort profitable to sell on Amazon Germany?: The niche generates €58K/yr across 4 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (39/100).
How competitive is the hipp comfort niche?: 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hipp comfort?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt. The return rate is 0.1%.
When does demand for hipp comfort peak?: Demand peaks in Jan–Feb–Apr; the busiest month runs 1.9× the quietest.
What does it cost to enter the hipp comfort niche?: Listings span €20.30–€57.15; the average listing price is €42.57 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.