- Flapen Score
- 30 / 100Ranks 1,324 of 1,367 Lebensmittel & Getränke niches · −16 vs the category median of 4630
- Market size
- €51K/yr17K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 42 sellers
Flapen Score
Hennessy Xo against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hennessy Xo is stronger. Inside it, weaker.
Market
The Hennessy Xo market on Amazon at a glance
Shoppers on Amazon Germany searched for Hennessy Xo 17K times last year and spent an estimated €51K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €51Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- hennessy xo12K searches a year
02 · Price
A sale here is worth €135.60.
Listings sell for €135.60 on average, from €27.35 to €261.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €135.60 that is €0 to €14K a year per listing.
- Average price
- €135.60above the $15 to $100 sweet spot
- Price range
- €27.35–€261.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,052 within Bier, Wein & Spirituosen. It carries 438 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 54%
- Out of stock, average day
- 0.0%
- Average rank
- #2,052in Bier, Wein & Spirituosen
- Average rating
- 4.74 starsAmazon Germany average 4.37 stars
- Average reviews
- 438per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 129 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 129 months
Products
Top Hennessy Xo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hennessy X.O Extra Old Cognac 0 7L | In edler Geschenkbox | Ikonischer X.O seit 1870 | Komplex kraftvoll & samtig | Vielschichtige Assemblage ausgewählter Eaux-de-vie
- Price
- €169.96
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 21y ago

Hennessy Cognac X.O. in Geschenkverpackung(1 x 0.35 l)
- Price
- €85.49
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 11y ago

Hennessy Cognac X.O in GP (1 x 0.7 l)
- Price
- €187.19
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 13y ago

Hennessy V.S Cognac 70cl | Ikonischer Cognac aus Frankreich | Elegant & lebhaft mit Noten von Eiche Vanille & Früchten | Für Cocktails on the rocks & pur
- Price
- €27.35
- Rating
- 4.7/5
- Reviews
- 1,648
- Age
- 15y ago

Hennessy XO Cognac Frankreich 0 7 Liter + 2 Glencairn Gläser und Einwegpipette
- Price
- €185.73
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10y ago
Trending
estimated 90-day click momentum
Camus Cognac XO 40% vol. Intensiv aromatischer Prestige Cognac in edler Karaffe und Geschenkpackung Qualität seit 1863 (1 x 0.7 l)
- Price
- €155.78
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Hennessy V.S.O.P Cognac 70cl | Harmonischer & körperreicher Cognac aus Frankreich | Komplexe Aromen von Eiche Gewürzen & Früchten | Für Cocktails on the rocks & pur
- Price
- €43.34
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 2y ago

Hennessy X.O Extra Old Cognac 0 7L | In edler Geschenkbox | Ikonischer X.O seit 1870 | Komplex kraftvoll & samtig | Vielschichtige Assemblage ausgewählter Eaux-de-vie
- Price
- €169.96
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 21y ago

Hennessy Cognac X.O. Frank Gehry limited Edition 0 7l 40% Vol + Giftbox
- Price
- €254.20
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

Hennessy XO Cognac Frankreich 0 7 Liter + 2 Glencairn Gläser und Einwegpipette
- Price
- €185.73
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 10y ago
Newest
by launch date
Camus Cognac XO 40% vol. Intensiv aromatischer Prestige Cognac in edler Karaffe und Geschenkpackung Qualität seit 1863 (1 x 0.7 l)
- Price
- €155.78
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Hennessy V.S.O.P Cognac 70cl | Harmonischer & körperreicher Cognac aus Frankreich | Komplexe Aromen von Eiche Gewürzen & Früchten | Für Cocktails on the rocks & pur
- Price
- €43.34
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 2y ago

Hennessy Cognac X.O. Frank Gehry limited Edition 0 7l 40% Vol + Giftbox
- Price
- €254.20
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

Comte Joseph - Cognac XO in Geschenkverpackung - 40% Vol - Herkunft : Frankreich (1 x 0.7 l)
- Price
- €52.71
- Rating
- 4.7/5
- Reviews
- 503
- Age
- 9y ago

Hennessy XO Cognac 40% - Pack Size = 1x70cl
- Price
- €159.93
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Hennessy86%
- Unbekannt7%
- Remy Martin4%
- CAMUS2%
- Comte Joseph2%
Demand
Hennessy Xo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Reviews and returns
What reviews say buyers love and hate about Hennessy Xo
We read the reviews and the return reasons for every product selling here.
“Top Preis für Top Produkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hennessy Xo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









