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52

heineken blade

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 52Growth 68Conversion 59Competition 9Returns 99Price range 24Avg price 86Brand share 5Review moat 87Quality gap 65

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great258.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€68.41

avg listing price — sweet spot $15–$100

Growth

Good+48.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Good€313K

€313K/yr · 90K searches

Price range

Bad€15.89–€364.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, heineken blade is a €313K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

heineken blade market data

Units sold / yr
8K–10K
avg 750–1,000/product
Revenue / yr
€547K–€684K
units × avg price
Conversion rate
5.1%
Avg BSR
#105
Page quality
0%
Prime
56%
Sponsored
22%
Out of stock
6.3%
Avg brand age
71 months
Avg seller age
175 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Birra Moretti50%
  • Heineken25%
  • Moretti9%
  • GOODS+GADGETS9%
  • JACK & JONES5%
  • Mixcompany.de Bar & Glas2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.2% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Top heineken blade search terms

  • birra moretti25K/yr
  • blade fass 8l15K/yr
  • moretti bier13K/yr
  • moretti8K/yr
  • heineken blade 8l fass6K/yr
  • italienisches bier4K/yr
  • blade fass4K/yr
  • blade fässer3K/yr
  • heineken blade3K/yr
  • blade 8l fass3K/yr
All search terms

Top heineken blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€31K20%€63K30%€94K40%€125K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about heineken blade

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Sehr leckeres Bier”

Alkoholgeschmack25%

“Sehr leckeres Bier”

Benutzerfreundlichkeit25%

“Einwandfrei”

beworben Vs Tatsächliches Produkt25%

“wie beschrieben - jederzeit wieder”

What buyers complain about

Preis-Leistungs-Verhältnis33%

“Mein Schaden liegt bei knapp 55,- EUR”

Auslaufsicher33%

“Fass ist ausgelaufen, durch den Schlauch tropfte es permanent, so dass in kurzer Zeit >1 Liter ausgetropft ist”

Haltbarkeit17%

“Hält nur gut 2 Jahre”

Wartung und Reparatur17%

“nicht einmal eine Reparatur ist möglich.”

Top return reasons

Sprühen/Durchfluss33%
Funktionalität insgesamt33%
Ethischer Handel/Fairer Handel17%
Materialqualität17%

Common questions

Is heineken blade profitable to sell on Amazon Germany?
The niche generates €313K/yr across 9 tracked products. 90-day search growth is +48.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the heineken blade niche?
6 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in heineken blade?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Auslaufsicher, Haltbarkeit. The return rate is 0.2%.
When does demand for heineken blade peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the heineken blade niche?
Listings span €15.89–€364.18; the average listing price is €68.41 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.