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Hefeflocken

Fail

Demand is soft, at -16.8% this quarter, so Hefeflocken is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€398K/yr227K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
78%top-5 click share · 15 brands · 37 sellers

Flapen Score

Hefeflocken against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hefeflocken is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hefeflocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Hefeflocken 227K times last year and spent an estimated €398K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €398K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
12.9%
Market size, estimated
€398Ka year
Peak month
January1.4× the quietest month
Top search term
hefeflocken133K searches a year

02 · Price

A sale here is worth €13.57.

Listings sell for €13.57 on average, from €2.60 to €21.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €13.57 that is €27K to €34K a year per listing.

Average price
€13.57under the $15 to $100 sweet spot
Price range
€2.60–€21.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€27K–€34K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14 within Koch- & Backzutaten. It carries 869 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
1.8%
Average rank
#14in Koch- & Backzutaten
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
869per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Hefeflocken products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

€0€40K€80K€119K€159K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

37

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

19%

  • Alnatura31%
  • Bäckerei Spiegelhauer29%
  • Nordic Pure9%
  • GROCER PLANET5%
  • vinativo4%
  • Feinwälder3%

Demand

Hefeflocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hefeflocken search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hefeflocken133K/yr
  • nutritional yeast32K/yr
  • hefeflocken bio25K/yr
  • nährhefe17K/yr
  • hefeflocken bio vegan5K/yr
  • hefeflocken 1kg5K/yr
  • nährhefeflocken3K/yr
  • hefeflocken glutenfrei3K/yr
  • nutritional yeast flakes3K/yr
  • nährhefe bio2K/yr

Reviews and returns

What reviews say buyers love and hate about Hefeflocken

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt nach nichts”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hefeflocken questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data