How competitive is the Hefeflocken niche on Amazon Germany?

15 brands and 37 sellers compete in Hefeflocken on Amazon Germany. The top 5 Hefeflocken products take 78% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Hefeflocken?

Hefeflocken buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hefeflocken niche?

Hefeflocken sells for €13.57 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.60–€21.19. The average incumbent carries 869 reviews — the moat a new listing must climb.

Hefeflocken

soft demand (-16.8% this quarter) — Hefeflocken doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46

This niche Category average · 1,367 niches

Is Hefeflocken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hefeflocken is a €398K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.

Hefeflocken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 12.9% of searches end in a purchase.

€398K

revenue / yr

Units sold / yr30K

Search volume / yr-16.8%227K

Conversion rate12.9%

Avg price€13.57

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers15 · 37

Top-5 product click share78%

Open market22%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Hefeflocken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Hefeflocken 100g

Price: €3.52
Rating: 4.6/5
Reviews: 426
Age: 7y ago

Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan

Price: €19.34
Rating: 4.7/5
Reviews: 3,383
Age: 7y ago

Hefeflocken von Nordic Pure | Nährhefe vegan und glutenfrei | Geeignet zum Kochen und als Alternative für Käse | 350g höchste Qualität auf Melasse Basis

Price: €12.50
Rating: 4.7/5
Reviews: 229
Age: 5y ago

Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes

Price: €8.39
Rating: 4.7/5
Reviews: 798
Age: 2y ago

vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen

Price: €14.63
Rating: 4.7/5
Reviews: 541
Age: 4y ago

Newest

by launch date

Inaktive Hefeflocken 1Kg von Green Essence - Nuss Käse Geschmack - vegan - zum Kochen Backen - Alternative für Käse - Hefe Flocken Premium Qualität (2x 500 Gramm)

Price: €21.19
Rating: 4.6/5
Reviews: 46
Age: 1y ago

HEFEFLOCKEN 500g - Nutritional Yeast Nährhefe Glutenfrei Vegan Koch & Back Qualität Hefe aus Deutschland von Foozia

Price: €9.29
Rating: 4.2/5
Reviews: 87
Age: 1y ago

Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes

Price: €8.39
Rating: 4.7/5
Reviews: 798
Age: 2y ago

Engevita Hefeflocken von Bon Vegan | Nutritional Yeast Flakes | Glutenfreie vegan Nährhefe mit Parmesangeschmack | mit Vitamin B12 B-Komplex und Zink - 125 gr

Price: €13.11
Rating: 4.5/5
Reviews: 108
Age: 3y ago

vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen

Price: €14.63
Rating: 4.7/5
Reviews: 541
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

19%

Alnatura31%
Bäckerei Spiegelhauer29%
Nordic Pure9%
GROCER PLANET5%
vinativo4%
Feinwälder3%

Hefeflocken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR12.9%Products15Brands15Top 5 Brands78%OOS Rate1.8%Rating4.6★Reviews869Avg BSR#14

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hefeflocken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hefeflocken133K/yr -14.5%12.9% conv.
nutritional yeast32K/yr -12.6%7.1% conv.
hefeflocken bio25K/yr -32.2%13.3% conv.
nährhefe17K/yr -14.6%5.9% conv.
hefeflocken bio vegan5K/yr -9.5%9.6% conv.
hefeflocken 1kg5K/yr -18.9%9.2% conv.
nährhefeflocken3K/yr -12.2%7.8% conv.
hefeflocken glutenfrei3K/yr +1.8%8.5% conv.
nutritional yeast flakes3K/yr -26.8%7.8% conv.
nährhefe bio2K/yr -57.0%9.5% conv.

What reviews say buyers love and hate about Hefeflocken

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geschmack insgesamt29%

“Schmeckt”

Qualität insgesamt19%

“Beste Qualität”

Geschmack9%

“Angenehm geschmacksneutral”

Vegan/Biologisch8%

“Unerlässlich in der veganen Küche”

Ernährungs Gehalt5%

“sogar reich an Protein.”

What buyers complain about

73% of reviews

Geschmack insgesamt29%

“Schmeckt nach nichts”

Preis-Leistungs-Verhältnis14%

“Da ist der Preis eine absolute Unverschämtheit”

Geschmack9%

“Den Geschmack empfinde ich noch intensive käsiger”

Einfaches Kauen/Schlucken5%

“Schluckbar nicht so dolle, es staunt”

Bitter5%

“bitter”

Hefeflocken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt

100%

Common Hefeflocken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hefeflocken 48/100 on Amazon Germany — Skip it. The niche generates €398K/yr across 15 tracked products. Search demand moved -16.8% over the last 90 days.