hefeflocken
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Good868.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.57avg listing price — sweet spot $15–$100
Market size
Good€398K€398K/yr · 227K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€2.60–€21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hefeflocken is a €398K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hefeflocken market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- €339K–€407K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 73%
- Out of stock
- 1.8%
- Avg brand age
- 72 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 flat
Sellers
37
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
19%
- Alnatura31%
- Bäckerei Spiegelhauer29%
- Nordic Pure9%
- GROCER PLANET5%
- vinativo4%
- Feinwälder3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hefeflocken search terms
- hefeflocken133K/yr
- nutritional yeast32K/yr
- hefeflocken bio25K/yr
- nährhefe17K/yr
- hefeflocken bio vegan5K/yr
- hefeflocken 1kg5K/yr
- nährhefeflocken3K/yr
- hefeflocken glutenfrei3K/yr
- nutritional yeast flakes3K/yr
- nährhefe bio2K/yr
Top hefeflocken products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Hefeflocken 100g
Alnatura€3.524.6★426 rev
Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan
Bäckerei Spiegelhauer€19.344.7★3,383 rev
Hefeflocken von Nordic Pure | Nährhefe vegan und glutenfrei | Geeignet zum Kochen und als Alternative für Käse | 350g höchste Qualität auf Melasse Basis
Nordic Pure€12.504.7★229 rev
Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes
GROCER PLANET€8.394.7★798 rev
vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen
vinativo€14.634.7★541 rev
Newest
by launch date
Inaktive Hefeflocken 1Kg von Green Essence - Nuss Käse Geschmack - vegan - zum Kochen Backen - Alternative für Käse - Hefe Flocken Premium Qualität (2x 500 Gramm)
Green Essence€21.1946 rev
HEFEFLOCKEN 500g - Nutritional Yeast Nährhefe Glutenfrei Vegan Koch & Back Qualität Hefe aus Deutschland von Foozia
Foozia€9.2987 rev
Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes
GROCER PLANET€8.39798 rev
Engevita Hefeflocken von Bon Vegan | Nutritional Yeast Flakes | Glutenfreie vegan Nährhefe mit Parmesangeschmack | mit Vitamin B12 B-Komplex und Zink - 125 gr
Bon Vegan€13.11108 rev
vinativo Hefeflocken Nährhefe vegan und glutenfrei 700g veganer Käseersatz Premium Qualität zum Kochen Backen
vinativo€14.63541 rev
Trending
90-day click momentum
2x 500 g | Hefeflocken | Hefe | getrocknet | Melasse | rein | Lebensmittelhefe | Buxtrade
Buxtrade€12.434.7★
KoRo - Hefeflocken 500 g - Vegane und nährstoffreiche Nährhefeflocken aus Melasse und Gewürz mit Käse Geschmack - Käseersatz
KoRo€14.154.6★
Bäckerei Spiegelhauer Hefeflocken 1 kg Edelhefe vegan
Bäckerei Spiegelhauer€19.344.7★
Bragg Premium Nutritional Yeast Seasoning 127g
Bragg€15.514.6★
Grocer Planet - Nährhefe Flocken (300g) | Nutritional Yeast Flakes
GROCER PLANET€8.394.7★
What buyers say about hefeflocken
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Beste Qualität”
“Angenehm geschmacksneutral”
“Unerlässlich in der veganen Küche”
“sogar reich an Protein.”
“Tolles Angebot 10/10”
“Man bekommt was man bestellt”
“Ein super Produkt, mit dem ich fast täglich koche”
“Sie geben dem Brot den typischen Brotgeschmack”
“obwohl es da sicher auch tolle Einsatzmöglichkeiten gäbe”
What buyers complain about
“Schmeckt nach nichts”
“Da ist der Preis eine absolute Unverschämtheit”
“Den Geschmack empfinde ich noch intensive käsiger”
“Schluckbar nicht so dolle, es staunt”
“bitter”
“Einen Stern Abzug wegen der Produktbeschreibung”
“die Flocken sind etwas größer als ich es gerne habe”
“Für mich stimmen Beschreibung und Produktqualität nicht überein”
“Farblich anders als sonst, sehr pulvrig”
“Riecht etwas muffig”
Top return reasons
Common questions
- Is hefeflocken profitable to sell on Amazon Germany?
- The niche generates €398K/yr across 15 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the hefeflocken niche?
- 15 brands and 37 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in hefeflocken?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
- When does demand for hefeflocken peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hefeflocken niche?
- Listings span €2.60–€21.19; the average listing price is €13.57 (sweet spot $15–$100). The average incumbent carries 869 reviews — the moat a new listing must climb.