hefe
Skip itPrices mostly outside the sweet spot ($0.47–$14.91) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great492.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay€149K€149K/yr · 161K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.20avg listing price — sweet spot $15–$100
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Price range
Bad€0.47–€14.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, hefe is a €149K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hefe market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- €186K–€248K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
30
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- RUF29%
- Antimo Caputo16%
- Instaferm11%
- MüMa´s11%
- Bäckerei Spiegelhauer11%
- Alnatura6%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top hefe search terms
- hefe60K/yr
- trockenhefe52K/yr
- trockenhefe zum backen brot9K/yr
- caputo hefe6K/yr
- yeast6K/yr
- trockenhefe 500g4K/yr
- frische hefe4K/yr
- backhefe4K/yr
- trockenhefe pizza3K/yr
- pizza hefe3K/yr
Top hefe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUF Hefe ohne Emulgator Trockenhefe zur Herstellung von Hefeteig Kuchen Brot Brötchen und Pizza Trockenbackhefe glutenfrei und vegan 3 x 9g
RUF€0.614.7★750 rev
CAPUTO - Lievito Secco Trockenhefe Pulver Schachtel
Antimo Caputo€6.454.6★799 rev
Lallemand Trockenhefe - 500 Gramm Instant Hefepulver - Trockenhefepulver in Profi Bäcker Qualität
Instaferm€8.364.7★1,162 rev
allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)
MüMa´s€7.914.7★531 rev
Bäckerei Spiegelhauer Trockenhefe Dry yeast 500g baker quality (1x500g)
Bäckerei Spiegelhauer€9.874.7★1,846 rev
Newest
by launch date
Molino Caputo Trockenhefe 500g Lievito
MIGASE€14.6524 rev
3x 100g Antimo Caputo Lievito Secco 100% italienische Trockenhefe für Pizza und andere Backwaren
Brotzutaten€13.1388 rev
100g Trockenhefe für Pizza Brot Brotteig Backhefe Kuchen Hefe vegetarisch vegan Instant Trocken hefe natürlich vom Hanse&Pepper Gewürzkontor
Hanse&Pepper Gewürzkontor€5.87390 rev
Ruggeri - Italienisches Trockene Mutterhefe - Blechdose (200g)
Ruggeri€6.56376 rev
allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)
MüMa´s€7.91531 rev
Trending
90-day click momentum
RUF Hefe Trockenhefe ohne Anrühren Hefeteig für Pizza Brot Kuchen Hefezopf 1 Beutel entspricht 25g Frischhefe 3x7g
RUF€0.594.8★
allerFeinst! - Hefe - feinkörnige Premium Trockenhefe Backhefe Germ Yeast für z.B. Ciabatta Pizzateig Kuchen Gebäck uvm (150g)
MüMa´s€7.914.7★
100g Trockenhefe für Pizza Brot Brotteig Backhefe Kuchen Hefe vegetarisch vegan Instant Trocken hefe natürlich vom Hanse&Pepper Gewürzkontor
Hanse&Pepper Gewürzkontor€5.874.8★
Frießinger Mühle Trockenhefe 500g | Hefe Backhefe Bäckerhefe | Ideal für Brot Pizza Fladenbrot Gebäck
ebaney€11.704.7★
3x 100g Antimo Caputo Lievito Secco 100% italienische Trockenhefe für Pizza und andere Backwaren
Brotzutaten€13.134.7★
What buyers say about hefe
What buyers praise and complain about, mined from review topics.What buyers love
“beste Qualität”
“Beste Hefe zum Brot backen”
“Prei/Leistungsverhältnis ist good”
“Produkt wie beschrieben”
“Einfach in der Anwendung”
“Gute Hefe”
“Für mich die beste Trockenhefe für Pizzateig”
“Passt bestens”
“die Trockenhefe lässt sie sehr gut verarbeiten”
“funktioniert einwandfrei”
What buyers complain about
“Schade ums Geld”
“Mindesthaltbarkeit nicht verlässlich”
“und in die restlichen Zutaten einrühren. Für mich gibt es nichts besseres.”
“irreführende Produktbeschreibung”
“Geht leider nicht gut auf”
Common questions
- Is hefe profitable to sell on Amazon Germany?
- The niche generates €149K/yr across 17 tracked products. 90-day search growth is -26.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the hefe niche?
- 13 brands and 30 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in hefe?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Inhaltsstoffe – insgesamt. The return rate is 0.0%.
- When does demand for hefe peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the hefe niche?
- Listings span €0.47–€14.91; the average listing price is €6.20 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.