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Hefe

prices mostly outside the sweet spot ($0.47–$14.91) — Hefe doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46

Market size 32Growth 12Conversion 97Competition 24Returns 100Price range 0Avg price 17Brand share 44Review moat 75Quality gap 24
This niche Category average · 1,367 niches

Is Hefe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hefe is a €149K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.

Hefe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.5% over the last 90 days and 14.9% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr40K
Search volume / yr-26.5%161K
Conversion rate14.9%
Avg price€6.20

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 30
Top-5 product click share71%
Open market21%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews493

Top Hefe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€30K€45K€60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

30

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • RUF29%
  • Antimo Caputo16%
  • Instaferm11%
  • MüMa´s11%
  • Bäckerei Spiegelhauer11%
  • Alnatura6%
  • Open — no brand owns it (7 brands, 15%)

Hefe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR14.9%Products17Brands13Top 5 Brands79%OOS Rate0.0%Rating4.6★Reviews493Avg BSR#12
5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Hefe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hefe60K/yr
  • trockenhefe52K/yr
  • trockenhefe zum backen brot9K/yr
  • caputo hefe6K/yr
  • yeast6K/yr
  • trockenhefe 500g4K/yr
  • frische hefe4K/yr
  • backhefe4K/yr
  • trockenhefe pizza3K/yr
  • pizza hefe3K/yr

What reviews say buyers love and hate about Hefe

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt33%

beste Qualität

Backen21%

Beste Hefe zum Brot backen

Preis-Leistungs-Verhältnis12%

Prei/Leistungsverhältnis ist good

beworben Vs Tatsächliches Produkt11%

Produkt wie beschrieben

Benutzerfreundlichkeit6%

Einfach in der Anwendung

What buyers complain about

93% of reviews
Preis-Leistungs-Verhältnis36%

Schade ums Geld

Haltbarkeit14%

Mindesthaltbarkeit nicht verlässlich

Inhaltsstoffe – insgesamt14%

und in die restlichen Zutaten einrühren. Für mich gibt es nichts besseres.

beworben Vs Tatsächliches Produkt14%

irreführende Produktbeschreibung

Funktionalität insgesamt14%

Geht leider nicht gut auf

Common Hefe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hefe 41/100 on Amazon Germany — Skip it. The niche generates €149K/yr across 17 tracked products. Search demand moved -26.5% over the last 90 days.
Search demand for Hefe on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.