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Haselnussmus

Fail

The top 5 brands take 95% of clicks, so Haselnussmus is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€63K/yr57K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
81%top-5 click share · 7 brands · 18 sellers

Flapen Score

Haselnussmus against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Haselnussmus is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haselnussmus market on Amazon at a glance

Shoppers on Amazon Germany searched for Haselnussmus 57K times last year and spent an estimated €63K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
7.1%
Market size, estimated
€63Ka year
Peak month
March1.5× the quietest month
Top search term
haselnussmus44K searches a year

02 · Price

A sale here is worth €15.66.

Listings sell for €15.66 on average, from €5.49 to €62.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €15.66 that is €2K to €4K a year per listing.

Average price
€15.66inside the $15 to $100 sweet spot
Price range
€5.49–€62.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #80 within Konfitüren, Honig & Brotaufstriche. It carries 309 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
12.8%
Average rank
#80in Konfitüren, Honig & Brotaufstriche
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
309per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Haselnussmus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 237%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Haselnussmus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Haselnussmus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haselnussmus44K/yr
  • haselnussmus ohne zucker5K/yr
  • haselnusspaste4K/yr
  • koro haselnussmus4K/yr

Reviews and returns

What reviews say buyers love and hate about Haselnussmus

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Geschmack insgesamt”
11%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt total bitter, nicht genießbar”
A buyer, on “Geschmack insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Haselnussmus questions

Answered from the same tracked data.