Is haselnuss schnaps profitable to sell on Amazon Germany?

The niche generates €239K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (44/100).

How competitive is the haselnuss schnaps niche?

4 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in haselnuss schnaps?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for haselnuss schnaps peak?

Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.

What does it cost to enter the haselnuss schnaps niche?

Listings span €17.22–€63.81; the average listing price is €29.74 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

haselnuss schnaps

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.74

avg listing price — sweet spot $15–$100

Price range

Incredible€17.22–€63.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,431.32

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€239K

€239K/yr · 475K searches

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, haselnuss schnaps is a €239K/yr Amazon Germany market (475K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

haselnuss schnaps market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €297K–€372K; units × avg price
Conversion rate: 1.7%
Avg BSR: #282
Page quality: 0%
Prime: 14%
Sponsored: 64%
Out of stock: 21.8%
Avg brand age: 69 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

O'Donnell Moonshine95%
Ole Smoky2%
Moonshiner2%
St. Kilian Distillers1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Open Trend

Top haselnuss schnaps search terms

odonnell moonshine112K/yr -10.1%1.3% conv.
o donnell moonshine82K/yr +0.1%1.6% conv.
moonshine odonnell64K/yr +2.3%1.9% conv.
odonnell50K/yr +5.4%1.3% conv.
moonshine36K/yr +36.1%0.9% conv.
o donnell41K/yr -12.0%1.5% conv.
moonshiners13K/yr +67.2%0.1% conv.
moonshiner5K/yr +46.9%0.6% conv.
moonshine whiskey5K/yr -1.0%1.1% conv.
moonshine schnaps3K/yr +112.9%0.6% conv.

All search terms

Top haselnuss schnaps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ODonnell Moonshine Geschenkset (Classic) Made in Berlin - 4x Premium Likör in Original Mason Jars (mini) Geschenke für Männer & kleine Weihnachtsgeschenke Probierset Whiskey & Schnaps Liebhaber

O'Donnell Moonshine€18.784.8★907 rev

ODonnell Moonshine Haselnusslikör Harte Nuss Geschenkset (+ Ausgießer) Nuss Likör mit Whiskey & Karamell Geschmak (700ml) in Original Mason Jar 25% Premium Spirituose Made in Berlin

O'Donnell Moonshine€25.124.8★1,144 rev

ODonnell Moonshine Likör Set 3x 700ml Premium Likör (Made in Berlin) Rum Likör in Original Mason Jars + 3x Ausgießer Harte Nuss Haselnusslikör Karamell Toffee & Kirschlikör

O'Donnell Moonshine€62.714.8★3,817 rev

ODonnell Classic Micros Micro-Set 4-fach sortiert 20-25% vol. 16er Pack (16 x 0.02 l)

O'Donnell Moonshine€33.554.9★42 rev

ODonnell Moonshine Toffee Likör (Made in Berlin) 700ml Toffeelikör süß-kräftig & leicht rauchige - Karamell Whiskey Likör im Original Moonshine Schnaps Mason Jar (25%) Pur oder als Cocktail genießen

O'Donnell Moonshine€22.124.9★400 rev

Newest

by launch date

Himbeer Moonshine-Likör 700 ml Limited Edition 20% vol. ODonnell Moonshine

O'Donnell Moonshine€24.214 rev

1mo ago

Terence Hill Haselnusslikör Bundle - Voll auf die Nuss - [21% Vol 0 7l] Deutscher Nuss Likör - Bud Spencer und Terence Hill Fanartikel - Tolles Geschenk für Männer - Likör von St. Kilian

St. Kilian Distillers€31.894 rev

4mo ago

ODonnell Choco Cream Likör (700ml) - Made in Berlin - Nusslikör im Original Moonshine Schnaps Mason Jar - 17% Spirituose Pur oder als Cocktail genießen

O'Donnell Moonshine€22.614 rev

6mo ago

ODonnell Moonshine Salted Toffee Cream Likör (Neu) Made in Berlin - Cremiger Toffee Likör 700ml mit unverwechselbarem Geschmack - Süß trifft Salzig Cremelikör - 17% Spirituose im Mason Jar

O'Donnell Moonshine€21.78115 rev

1y ago

ODonnell Classic Micros Micro-Set 4-fach sortiert 20-25% vol. 16er Pack (16 x 0.02 l)

O'Donnell Moonshine€33.5542 rev

2y ago

What buyers say about haselnuss schnaps

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Super Lecker”

Geschmack18%

“Geschmacklich sehe lecker”

Geschenk Zweck16%

“Top Geschenk – richtig cooles Probier-Set”

Alkoholgeschmack6%

“Ideal für Genießer von nussigen Spirituosen”

Süße6%

“Schmeckt wirklich fruchtig”

Qualität insgesamt4%

“Auch die Qualität macht einen guten Eindruck”

Gesamtgröße2%

“Größe sind gut als Shots zu benutzen”

beworben Vs Tatsächliches Produkt2%

“Artikel wie beschrieben, alles bestens”

Preis-Leistungs-Verhältnis1%

“Top Preis”

Geruch1%

“Sehr leckerer Haselnusslikör mit tollem Aroma”

What buyers complain about

Preis-Leistungs-Verhältnis81%

“teuer”

Common questions

Is haselnuss schnaps profitable to sell on Amazon Germany?: The niche generates €239K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (44/100).
How competitive is the haselnuss schnaps niche?: 4 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in haselnuss schnaps?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for haselnuss schnaps peak?: Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
What does it cost to enter the haselnuss schnaps niche?: Listings span €17.22–€63.81; the average listing price is €29.74 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.