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Harry Potter Geschenkpapier

Harry Potter Geschenkpapier shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46

Market size 34Growth 10Conversion 77Competition 52Returns 100Price range 66Avg price 40Brand share 8Review moat 78Quality gap 75
This niche Category average · 1,367 niches

Is Harry Potter Geschenkpapier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Harry Potter Geschenkpapier is a €162K/yr Amazon Germany market (199K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Harry Potter Geschenkpapier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.5% over the last 90 days and 7.6% of searches end in a purchase.

€162K

revenue / yr

Units sold / yr20K
Search volume / yr-29.5%199K
Conversion rate7.6%
Avg price€10.76

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 27
Top-5 product click share54%
Open market3%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement33%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews439

Top Harry Potter Geschenkpapier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€13K€19K€26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

2%

  • Jelly Belly62%
  • HARIBO16%
  • Jelly Bean12%
  • Harry Potter4%
  • Thoughtfully2%
  • SWEET BUDDIES2%
  • Open — no brand owns it (1 brand, 2%)

Harry Potter Geschenkpapier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR7.6%Products24Brands7Top 5 Brands97%OOS Rate1.9%Rating4.3★Reviews439Avg BSR#342
15K10KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Harry Potter Geschenkpapier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter süßigkeiten101K/yr
  • bertie botts bohnen17K/yr
  • harry potter snacks9K/yr
  • harry potter jelly beans6K/yr
  • harry potter süssigkeiten9K/yr
  • harry potter schokolade9K/yr
  • harry potter gummibärchen5K/yr
  • harry potter haribo6K/yr
  • haribo harry potter7K/yr
  • jelly beans harry potter5K/yr

What reviews say buyers love and hate about Harry Potter Geschenkpapier

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Geschmack insgesamt26%

Leckerer Harry Potter Snack

beworben Vs Tatsächliches Produkt18%

Wie beschrieben, alles bestens

Geschenk Zweck13%

Kleine Überraschung für Kinder

Preis-Leistungs-Verhältnis9%

Hat sich gelohnt

Geschmack6%

Die Geschmacksrichtungen sind wirklich lecker

What buyers complain about

81% of reviews
Preis-Leistungs-Verhältnis22%

Etwas teuer

Geschmack insgesamt19%

War nicht so lecker

Geschmack10%

Geschmackssache

Farbe7%

Dieses Mal leider war nur 1 Bohne von Schwarz, gar keine von rot dabei

Geruch7%

Riecht schrecklich

Harry Potter Geschenkpapier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Design insgesamt
100%

Common Harry Potter Geschenkpapier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Geschenkpapier 50/100 on Amazon Germany — Worth a look. The niche generates €162K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -29.5% over the last 90 days.
Search demand for Harry Potter Geschenkpapier on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.