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Harina Pan

a concentrated shelf (top 5 take 97% of clicks) — Harina Pan doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46

Market size 24Growth 18Conversion 78Competition 3Returns 100Price range 73Avg price 81Brand share 8Review moat 97Quality gap 47
This niche Category average · 1,367 niches

Is Harina Pan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Harina Pan is a €95K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Harina Pan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.7% over the last 90 days and 7.8% of searches end in a purchase.

€95K

revenue / yr

Units sold / yr6K
Search volume / yr-13.7%71K
Conversion rate7.8%
Avg price€17.26

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 10
Top-5 product click share97%
Open market3%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews64

Top Harina Pan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€19K€38K€57K€76K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Nordara63%
  • Veggy Duck12%
  • Poiget11%
  • Kajal7%
  • méxico mágico4%
  • minafood3%
  • Open — no brand owns it (0%)

Harina Pan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR7.8%Products6Brands6Top 5 Brands97%OOS Rate12.5%Rating4.5★Reviews64Avg BSR#212
2K1KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4×

Top Harina Pan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harina pan22K/yr
  • maseca14K/yr
  • masa harina13K/yr
  • maismehl für tortillas6K/yr
  • maseca maismehl4K/yr
  • maismehl nixtamalisiert4K/yr
  • nixtamalisiertes maismehl4K/yr

What reviews say buyers love and hate about Harina Pan

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt40%

Das Produkt ist so gut, dass ich schon zum 2. x bestellt habe

beworben Vs Tatsächliches Produkt30%

Genau was ich gesucht habe

Geschmack20%

Geschmacklich ist es wirklich mal was anderes

Preis-Leistungs-Verhältnis10%

Lohn sich

What buyers complain about

100% of reviews
Abgestanden/verfault/verwöhnt100%

kurze Haltbarkeit

Common Harina Pan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harina Pan 43/100 on Amazon Germany — Skip it. The niche generates €95K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for Harina Pan on Amazon Germany peaks in Jan, where the busiest month runs 1.4× the quietest.