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Haribo Konfekt

Fail

The top 5 brands take 98% of clicks, so Haribo Konfekt is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€106K/yr174K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
46%top-5 click share · 8 brands · 66 sellers

Flapen Score

Haribo Konfekt against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Haribo Konfekt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Konfekt market on Amazon at a glance

Shoppers on Amazon Germany searched for Haribo Konfekt 174K times last year and spent an estimated €106K. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
6.4%
Market size, estimated
€106Ka year
Peak month
October1.6× the quietest month
Top search term
haribo lakritz52K searches a year

02 · Price

A sale here is worth €9.55.

Listings sell for €9.55 on average, from €1.28 to €23.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €9.55 that is €955 to €2K a year per listing.

Average price
€9.55under the $15 to $100 sweet spot
Price range
€1.28–€23.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€955–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #257 within Süßigkeiten & Knabbereien. It carries 753 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
55%
Out of stock, average day
2.8%
Average rank
#257in Süßigkeiten & Knabbereien
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
753per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Haribo Konfekt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

66

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

1%

  • Brand 187%
  • Brand 26%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Haribo Konfekt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Haribo Konfekt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo lakritz52K/yr
  • haribo colorado36K/yr
  • lakritz haribo33K/yr
  • haribo konfekt23K/yr
  • lakritze haribo10K/yr
  • colorado8K/yr
  • lakritz konfekt6K/yr
  • colorado haribo xxl6K/yr
  • haribo konfekt großpackung502/yr
  • haribo colorado 1kg dose156/yr

Reviews and returns

What reviews say buyers love and hate about Haribo Konfekt

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Nicht so lecker”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Haribo Konfekt questions

Answered from the same tracked data.