Is Hanuta profitable to sell on Amazon Germany?

Flapen scores Hanuta 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €122K a year across 8 tracked products. Search demand grew +6.5% in the last 90 days.

How competitive is the Hanuta niche on Amazon Germany?

4 brands and 36 sellers compete in Hanuta on Amazon Germany. The top 5 Hanuta products take 92% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Hanuta?

Hanuta buyers on Amazon Germany complain most about Geschmack insgesamt, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Hanuta peak?

Search demand for Hanuta on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Hanuta niche?

Hanuta sells for €9.88 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.70 to €30.08. The average product has 1,425 reviews, the count a new listing must catch up to.

Hanuta

Fail

The top 5 brands take 100% of clicks, so Hanuta is a Fail.

Flapen Score: 38
38 / 100Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size: €122K/yr140K searches / yr
90-day growth: +6.5%search demand this quarter
Competition: 92%top-5 click share · 4 brands · 36 sellers

Flapen Score

Hanuta against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hanuta is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Hanuta market on Amazon at a glance

Shoppers on Amazon Germany searched for Hanuta 140K times last year and spent an estimated €122K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.

Searches, last 12 months: 140K
Growth, 90 days vs prior 90: +6.5%
Conversion, latest week: 8.8%
Market size, estimated: €122Ka year
Peak month: November4.0× the quietest month
Top search term: hanuta83K searches a year

02 · Price

A sale here is worth €9.88.

Listings sell for €9.88 on average, from €2.70 to €30.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At €9.88 that is €20K to €25K a year per listing.

Average price: €9.88under the $15 to $100 sweet spot
Price range: €2.70–€30.08
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €20K–€25K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Brot & Backwaren. It carries 1,425 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 13%
Prime listings: 75%
Out of stock, average day: 0.0%
Average rank: #27in Brot & Backwaren
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 1,425per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 79 months

Products

Top Hanuta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Brand 188%
Brand 26%
Brand 33%
Brand 43%

Demand

Hanuta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Hanuta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hanuta83K/yr -13.5%12.2% conv.
nippon26K/yr +160.0%0.3% conv.
nippon puffreis schokolade13K/yr -2.3%2.0% conv.
hanuta großpackung18K/yr -60.1%9.8% conv.

Reviews and returns

What reviews say buyers love and hate about Hanuta

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Geschmack insgesamt”

27%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Man schmeckt es aber Gott sei Dank nicht”

A buyer, on “Geschmack insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Hanuta questions

Answered from the same tracked data.

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