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Hafermilch Pulver

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $63K a year here, so Hafermilch Pulver is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€63K/yr50K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
68%top-5 click share · 13 brands · 28 sellers

Flapen Score

Hafermilch Pulver against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hafermilch Pulver is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hafermilch Pulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Hafermilch Pulver 50K times last year and spent an estimated €63K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
6.8%
Market size, estimated
€63Ka year
Peak month
August2.4× the quietest month
Top search term
hafermilch pulver21K searches a year

02 · Price

A sale here is worth €18.19.

Listings sell for €18.19 on average, from €7.78 to €42.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €18.19 that is €2K to €5K a year per listing.

Average price
€18.19inside the $15 to $100 sweet spot
Price range
€7.78–€42.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #39 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 157 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
68%
Out of stock, average day
8.0%
Average rank
#39in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
157per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hafermilch Pulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

28

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 133%
  • Brand 221%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

Hafermilch Pulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Hafermilch Pulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hafermilch pulver21K/yr
  • haferdrink pulver10K/yr
  • hafermilchpulver8K/yr
  • blue farm5K/yr
  • blue farm hafermilchpulver3K/yr
  • hafermilch pulver bio4K/yr

Reviews and returns

What reviews say buyers love and hate about Hafermilch Pulver

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geschmack insgesamt”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Überteuerter gemahlener Hafer”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hafermilch Pulver questions

Answered from the same tracked data.