Hafermilch
FailThe top 5 brands take 100% of clicks, so Hafermilch is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €690K/yr459K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 22 sellers
Flapen Score
Hafermilch against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hafermilch is stronger. Inside it, weaker.
Market
The Hafermilch market on Amazon at a glance
Shoppers on Amazon Germany searched for Hafermilch 459K times last year and spent an estimated €690K. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €690K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 13.8%
- Market size, estimated
- €690Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- hafermilch142K searches a year
02 · Price
A sale here is worth €10.88.
Listings sell for €10.88 on average, from €1.12 to €15.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At €10.88 that is €65K to €87K a year per listing.
- Average price
- €10.88under the $15 to $100 sweet spot
- Price range
- €1.12–€15.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €65K–€87K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 958 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 958per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Hafermilch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oatly Barista Haferdrink Barista Edition Long Life 1 Litre (6er Pack)
- Price
- €10.70
- Rating
- 4.8/5
- Reviews
- 3,324
- Age
- 2y ago

Alnatura Bio Hafer Drink ungesüßt 1 l
- Price
- €1.12
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 5y ago

Oatly Haferdrink für Kaffee und Tee 100 x 20ml in Portionsgrößen (100er-Pack)
- Price
- €11.86
- Rating
- 4.8/5
- Reviews
- 1,656
- Age
- 2y ago

by Amazon Haferdrink Barista 6 x 1L
- Price
- €7.83
- Rating
- 4.2/5
- Reviews
- 650
- Age
- 1y ago

Oatly Haferdrink No Sugar - Packung mit 6 (6 x 1 Liter)
- Price
- €10.28
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 3y ago
Trending
estimated 90-day click momentum
Oatly Barista Haferdrink Barista Edition Long Life 1 Litre (6er Pack)
- Price
- €10.70
- Rating
- 4.8/5
- Reviews
- 3,324
- Age
- 2y ago

Alnatura Bio Hafer Drink ungesüßt 1 l
- Price
- €1.12
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 5y ago

Oatly Haferdrink Vanille 1L (6er-Pack)
- Price
- €9.98
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 3y ago

Oatly Haferdrink für Kaffee und Tee 100 x 20ml in Portionsgrößen (100er-Pack)
- Price
- €11.86
- Rating
- 4.8/5
- Reviews
- 1,656
- Age
- 2y ago

Oatly Haferdrink Barista Edition 500ml X 10 (Die Verpackung kann variieren)
- Price
- €12.50
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch date
by Amazon Haferdrink Barista 6 x 1L
- Price
- €7.83
- Rating
- 4.2/5
- Reviews
- 650
- Age
- 1y ago

Oatly Haferdrink Barista Edition 1.5l (6er-Pack)
- Price
- €15.78
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 2y ago

Oatly Haferdrink Bio Barista 1l (6er-Pack)
- Price
- €11.39
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

Oatly Haferdrink für Kaffee und Tee 100 x 20ml in Portionsgrößen (100er-Pack)
- Price
- €11.86
- Rating
- 4.8/5
- Reviews
- 1,656
- Age
- 2y ago

Oatly Haferdrink Barista Edition 500ml X 10 (Die Verpackung kann variieren)
- Price
- €12.50
- Rating
- 4.8/5
- Reviews
- 126
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- OATLY76%
- Alnatura8%
- Alpro8%
- by Amazon7%
Demand
Hafermilch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Hafermilch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hafermilch142K/yr
- oatly barista hafermilch95K/yr
- oatly98K/yr
- hafermilch ohne zucker12K/yr
- hafermilch barista19K/yr
- oatly barista13K/yr
- haferdrink12K/yr
- barista hafermilch10K/yr
- oatly hafermilch7K/yr
- oat milk9K/yr
Reviews and returns
What reviews say buyers love and hate about Hafermilch
We read the reviews and the return reasons for every product selling here.
“10€ für nichts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hafermilch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









