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Hafermilch

Fail

The top 5 brands take 100% of clicks, so Hafermilch is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€690K/yr459K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
73%top-5 click share · 4 brands · 22 sellers

Flapen Score

Hafermilch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hafermilch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hafermilch market on Amazon at a glance

Shoppers on Amazon Germany searched for Hafermilch 459K times last year and spent an estimated €690K. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €690K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
13.8%
Market size, estimated
€690Ka year
Peak month
May1.9× the quietest month
Top search term
hafermilch142K searches a year

02 · Price

A sale here is worth €10.88.

Listings sell for €10.88 on average, from €1.12 to €15.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At €10.88 that is €65K to €87K a year per listing.

Average price
€10.88under the $15 to $100 sweet spot
Price range
€1.12–€15.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
€65K–€87K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 958 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
958per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hafermilch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€103K€207K€310K€414K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • OATLY76%
  • Alnatura8%
  • Alpro8%
  • by Amazon7%

Demand

Hafermilch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Hafermilch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hafermilch142K/yr
  • oatly barista hafermilch95K/yr
  • oatly98K/yr
  • hafermilch ohne zucker12K/yr
  • hafermilch barista19K/yr
  • oatly barista13K/yr
  • haferdrink12K/yr
  • barista hafermilch10K/yr
  • oatly hafermilch7K/yr
  • oat milk9K/yr

Reviews and returns

What reviews say buyers love and hate about Hafermilch

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“10€ für nichts”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hafermilch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data