Hafermilch
FailThe top 5 brands take 100% of clicks, so Hafermilch is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €690K/yr459K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 22 sellers
Flapen Score
Hafermilch against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hafermilch is stronger. Inside it, weaker.
Market
The Hafermilch market on Amazon at a glance
Shoppers on Amazon Germany searched for Hafermilch 459K times last year and spent an estimated €690K. All 4 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €690K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 13.8%
- Market size, estimated
- €690Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- hafermilch142K searches a year
02 · Price
A sale here is worth €10.88.
Listings sell for €10.88 on average, from €1.12 to €15.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At €10.88 that is €65K to €87K a year per listing.
- Average price
- €10.88under the $15 to $100 sweet spot
- Price range
- €1.12–€15.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €65K–€87K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 958 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 958per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Hafermilch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 28%
- Brand 38%
- Brand 47%
Demand
Hafermilch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Hafermilch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hafermilch142K/yr
- oatly barista hafermilch95K/yr
- oatly98K/yr
- hafermilch ohne zucker12K/yr
- hafermilch barista19K/yr
- oatly barista13K/yr
- haferdrink12K/yr
- barista hafermilch10K/yr
- oatly hafermilch7K/yr
- oat milk9K/yr
Reviews and returns
What reviews say buyers love and hate about Hafermilch
We read the reviews and the return reasons for every product selling here.
“10€ für nichts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hafermilch questions
Answered from the same tracked data.









