Skip to content

Haferkleie

Fail

The top 5 brands take 100% of clicks, so Haferkleie is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€208K/yr107K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
97%top-5 click share · 5 brands · 8 sellers

Flapen Score

Haferkleie against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Haferkleie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haferkleie market on Amazon at a glance

Shoppers on Amazon Germany searched for Haferkleie 107K times last year and spent an estimated €208K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
19.4%
Market size, estimated
€208Ka year
Peak month
January2.1× the quietest month
Top search term
haferkleie75K searches a year

02 · Price

A sale here is worth €10.02.

Listings sell for €10.02 on average, from €2.10 to €16.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At €10.02 that is €30K to €40K a year per listing.

Average price
€10.02under the $15 to $100 sweet spot
Price range
€2.10–€16.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
€30K–€40K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Frühstücksmüsli. It carries 527 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#53in Frühstücksmüsli
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
527per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Haferkleie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 53%

Demand

Haferkleie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Haferkleie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haferkleie75K/yr
  • haferkleie bio21K/yr
  • haferkleie glutenfrei7K/yr
  • haferkleie mit keim3K/yr

Reviews and returns

What reviews say buyers love and hate about Haferkleie

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Haferkleie schmeckt nicht”
A buyer, on “Geschmack insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Haferkleie questions

Answered from the same tracked data.