Haferkleie
FailThe top 5 brands take 100% of clicks, so Haferkleie is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €208K/yr107K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 8 sellers
Flapen Score
Haferkleie against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Haferkleie is stronger. Inside it, weaker.
Market
The Haferkleie market on Amazon at a glance
Shoppers on Amazon Germany searched for Haferkleie 107K times last year and spent an estimated €208K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 19.4%
- Market size, estimated
- €208Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- haferkleie75K searches a year
02 · Price
A sale here is worth €10.02.
Listings sell for €10.02 on average, from €2.10 to €16.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At €10.02 that is €30K to €40K a year per listing.
- Average price
- €10.02under the $15 to $100 sweet spot
- Price range
- €2.10–€16.42
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €30K–€40K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Frühstücksmüsli. It carries 527 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Frühstücksmüsli
- Average rating
- 4.73 starsAmazon Germany average 4.37 stars
- Average reviews
- 527per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Haferkleie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Haferkleie mit Keim 500g
- Price
- €2.10
- Rating
- 4.8/5
- Reviews
- 565
- Age
- 7y ago

biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
- Price
- €5.70
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 1y ago

Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
- Price
- €16.42
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago

KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
- Price
- €11.42
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 4mo ago

biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle
- Price
- €15.43
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 2y ago
Trending
estimated 90-day click momentum
biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
- Price
- €5.70
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 1y ago

KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
- Price
- €11.42
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 4mo ago

Alnatura Bio Haferkleie mit Keim 500g
- Price
- €2.10
- Rating
- 4.8/5
- Reviews
- 565
- Age
- 7y ago

Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze
- Price
- €9.08
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 2y ago

Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
- Price
- €16.42
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago
Newest
by launch date
KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
- Price
- €11.42
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 4mo ago

biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
- Price
- €5.70
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 1y ago

biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle
- Price
- €15.43
- Rating
- 4.6/5
- Reviews
- 1,183
- Age
- 2y ago

Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze
- Price
- €9.08
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 2y ago

Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
- Price
- €16.42
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Alnatura58%
- bioZentrale23%
- Bauernladenhelene nachhaltig-regional-saisonal9%
- KoRo7%
- Green Essence3%
Demand
Haferkleie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Haferkleie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haferkleie75K/yr
- haferkleie bio21K/yr
- haferkleie glutenfrei7K/yr
- haferkleie mit keim3K/yr
Reviews and returns
What reviews say buyers love and hate about Haferkleie
We read the reviews and the return reasons for every product selling here.
“Haferkleie schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haferkleie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









