haferkleie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good527avg incumbent reviews — the moat a new listing must climb
Market size
Okay€208K€208K/yr · 107K searches
Avg price
Okay€10.02avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Price range
Bad€2.10–€16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, haferkleie is a €208K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
haferkleie market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- €251K–€301K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Alnatura58%
- bioZentrale23%
- Bauernladenhelene nachhaltig-regional-saisonal9%
- KoRo7%
- Green Essence3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top haferkleie search terms
- haferkleie75K/yr
- haferkleie bio21K/yr
- haferkleie glutenfrei7K/yr
- haferkleie mit keim3K/yr
Top haferkleie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Haferkleie mit Keim 500g
Alnatura€2.104.8★565 rev
biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
bioZentrale€5.704.6★1,183 rev
Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
Bauernladenhelene nachhaltig-regional-saisonal€16.424.8★73 rev
KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
KoRo€11.424.8★133 rev
biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle
bioZentrale€15.434.6★1,183 rev
Newest
by launch dateKoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
KoRo€11.42133 rev
biozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
bioZentrale€5.701,183 rev
biozentrale Haferkleie | 6 x 500 g Bio Haferkleie | Ideal für Müsli & Backen | ballaststoffreiche Proteinquelle
bioZentrale€15.431,183 rev
Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze
Green Essence€9.0825 rev
Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
Bauernladenhelene nachhaltig-regional-saisonal€16.4273 rev
Trending
90-day click momentumbiozentrale Bio Haferkleie 1kg | Vorteilspack | Ballaststoffreiche Proteinquelle | Von Natur aus vegan | Aus EU Landwirtschaft | zuckerarm
bioZentrale€5.704.6★
KoRo - Bio Haferkleie mit Keim 2 kg - Bio-Qualität - Proteinquelle - Hoher Ballaststoffgehalt
KoRo€11.424.8★
Alnatura Bio Haferkleie mit Keim 500g
Alnatura€2.104.8★
Green Essence Haferkleie 1kg - Natürliche Frühstückscerealien - Kleie aus Haferflocken - Geeignet für Keto Brot - Ballaststoffquelle - Getreidekleie ohne Zusätze
Green Essence€9.084.8★
Bio-Haferkleie mit Keim Die Kraft der Natur aus Österreich Nachhaltig und Regional hergestellt 2kg
Bauernladenhelene nachhaltig-regional-saisonal€16.424.8★
What buyers say about haferkleie
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Tägliche Routine für die Gesundheit”
“Und nicht teuer”
“Rahmen einer Umstellung auf vegan ganz prima, perfekt und wunderbar im Müsli!”
“Schmeckt Super Nussig”
“Nährstoffreiches Supetfood”
“Tolle Haferkleie”
“Sehr fein geschrottet ähnliche Konsistenz”
“Für Porridge bestens geeignet”
“Tolles Produkt, sehr lecker und lässt sich klasse zubereiten”
What buyers complain about
“Haferkleie schmeckt nicht”
“Nicht wirklich überzeugend”
“Überteuert, geht zu Rossmann”
“ich mag die Konsistenz nicht.”
Common questions
- Is haferkleie profitable to sell on Amazon Germany?
- The niche generates €208K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the haferkleie niche?
- 5 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in haferkleie?
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- When does demand for haferkleie peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the haferkleie niche?
- Listings span €2.10–€16.42; the average listing price is €10.02 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.