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Haferflocken Glutenfrei

Fail

The top 5 brands take 96% of clicks, so Haferflocken Glutenfrei is a Fail.

Flapen Score
38
38 / 100
Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size
€53K/yr51K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
72%top-5 click share · 7 brands · 16 sellers

Flapen Score

Haferflocken Glutenfrei against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Haferflocken Glutenfrei is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haferflocken Glutenfrei market on Amazon at a glance

Shoppers on Amazon Germany searched for Haferflocken Glutenfrei 51K times last year and spent an estimated €53K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
9.3%
Market size, estimated
€53Ka year
Peak month
January1.5× the quietest month
Top search term
haferflocken glutenfrei30K searches a year

02 · Price

A sale here is worth €11.00.

Listings sell for €11.00 on average, from €1.22 to €26.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.00 that is €3K to €6K a year per listing.

Average price
€11.00under the $15 to $100 sweet spot
Price range
€1.22–€26.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1 within Frühstücksmüsli. It carries 265 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
43%
Out of stock, average day
3.4%
Average rank
#1in Frühstücksmüsli
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
265per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Haferflocken Glutenfrei products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 144%
  • Brand 228%
  • Brand 315%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Haferflocken Glutenfrei search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Haferflocken Glutenfrei search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haferflocken glutenfrei30K/yr
  • glutenfreie haferflocken19K/yr
  • glutenfreie haferflocken bio3K/yr

Reviews and returns

What reviews say buyers love and hate about Haferflocken Glutenfrei

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt komisch”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Haferflocken Glutenfrei questions

Answered from the same tracked data.