Haferflocken Glutenfrei
FailThe top 5 brands take 96% of clicks, so Haferflocken Glutenfrei is a Fail.
- Flapen Score
- 38 / 100Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 4638
- Market size
- €53K/yr51K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 16 sellers
Flapen Score
Haferflocken Glutenfrei against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Haferflocken Glutenfrei is stronger. Inside it, weaker.
Market
The Haferflocken Glutenfrei market on Amazon at a glance
Shoppers on Amazon Germany searched for Haferflocken Glutenfrei 51K times last year and spent an estimated €53K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 9.3%
- Market size, estimated
- €53Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- haferflocken glutenfrei30K searches a year
02 · Price
A sale here is worth €11.00.
Listings sell for €11.00 on average, from €1.22 to €26.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.00 that is €3K to €6K a year per listing.
- Average price
- €11.00under the $15 to $100 sweet spot
- Price range
- €1.22–€26.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1 within Frühstücksmüsli. It carries 265 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 43%
- Out of stock, average day
- 3.4%
- Average rank
- #1in Frühstücksmüsli
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 265per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Haferflocken Glutenfrei products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Brand 144%
- Brand 228%
- Brand 315%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Haferflocken Glutenfrei search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Haferflocken Glutenfrei search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- haferflocken glutenfrei30K/yr
- glutenfreie haferflocken19K/yr
- glutenfreie haferflocken bio3K/yr
Reviews and returns
What reviews say buyers love and hate about Haferflocken Glutenfrei
We read the reviews and the return reasons for every product selling here.
“Schmeckt komisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haferflocken Glutenfrei questions
Answered from the same tracked data.









