haferflocken
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great364.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay€241K€241K/yr · 271K searches
Price range
Okay€0.69–€21.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.47avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, haferflocken is a €241K/yr Amazon Germany market (271K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
haferflocken market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- €324K–€388K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
23
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- Alnatura52%
- by Amazon27%
- KoRo7%
- RheinNatur4%
- Zama4Zingo3%
- Yutto2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top haferflocken search terms
- haferflocken205K/yr
- haferflocken zart30K/yr
- haferflocken bio14K/yr
- bio haferflocken8K/yr
- alnatura haferflocken6K/yr
- zarte haferflocken4K/yr
- rolled oats4K/yr
Top haferflocken products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Haferflocken 500g
by Amazon€0.734.6★1,755 rev
Alnatura Haferflocken extra zart 1 x 400 g
Alnatura€1.224.8★600 rev
Alnatura Bio Haferflocken Großblatt 500g
Alnatura€1.144.8★529 rev
Alnatura Bio Haferflocken Feinblatt 500g (1er Pack)
Alnatura€1.184.6★291 rev
RheinNatur Bio Haferflocken 1 kg - Ideal für Porridge Overnight Oats & Haferbrei - Reich an Ballaststoffen Mineralstoffen & B-Vitaminen - 1000 g Beutel
RheinNatur€9.474.6★70 rev
Newest
by launch dateby Amazon Haferflocken 500g
by Amazon€0.731,755 rev
RheinNatur Bio Haferflocken 1 kg - Ideal für Porridge Overnight Oats & Haferbrei - Reich an Ballaststoffen Mineralstoffen & B-Vitaminen - 1000 g Beutel
RheinNatur€9.4770 rev
Yutto Haferflocken fein (0.5 kg)
Yutto€0.6918 rev
KoRo - Bio Haferflocken Kleinblatt 4 x 2 5 kg - Extra-Zarte Haferflocken - 100% Bio-Qualität - Frühstücks-Allrounder - Ballaststoffreich
KoRo€21.24334 rev
KoRo - Bio Haferflocken Kleinblatt 2 5 kg - Extra-Zarte Haferflocken - 100% Bio-Qualität - Frühstücks-Allrounder - Ballaststoffreich
KoRo€9.31334 rev
Trending
90-day click momentumRheinNatur Bio Haferflocken 1 kg - Ideal für Porridge Overnight Oats & Haferbrei - Reich an Ballaststoffen Mineralstoffen & B-Vitaminen - 1000 g Beutel
RheinNatur€9.474.6★
Yutto Haferflocken fein (0.5 kg)
Yutto€0.694.1★
Bauckhof Haferflocken Großblatt Demeter 1er Pack (1 x 500 g)
Bauck€2.594.6★
KoRo - Bio Haferflocken Großblatt - Küchenallrounder - Proteinquelle und Ballaststoffreich - Frei von Zusätzen
KoRo€4.404.4★
Alnatura Bio Haferflocken Feinblatt 500g (1er Pack)
Alnatura€1.184.6★
What buyers say about haferflocken
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Top Produkt”
“günstige Wahl für den täglichen Gebrauch.”
“Gut für Porridge”
“Beste Bio-Qualität – Ideal für Haferpudding und Kinderbrei”
“Genau das richtige Produkt”
“Der Geschmack bleibt mild”
“Artikel gut und gesund”
“zart und lecker”
“Passt”
What buyers complain about
“Sehr teuer”
“Ungesund und saulecker”
“Nicht mit der Qualität deutscher Produkte zu vergleichen”
“die Konsistenz der Flocken sehr merkwürdig.”
“Fragwürdige Haferflocken”
“leider etwas hart.”
“schmecken alt”
“Im Vergleich sind sie etwas kleiner und zarter”
“Schmeckt komisch”
“Die Haferflocken bieten zudem nur eine Zertifizierung nach der "EG-Öko-Verordnung".”
Common questions
- Is haferflocken profitable to sell on Amazon Germany?
- The niche generates €241K/yr across 13 tracked products. 90-day search growth is -17.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the haferflocken niche?
- 9 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in haferflocken?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Ernährungs Gehalt, Qualität insgesamt. The return rate is 0.1%.
- When does demand for haferflocken peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the haferflocken niche?
- Listings span €0.69–€21.24; the average listing price is €6.47 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.